American Thinker Audience in United States

American Thinker has an estimated audience of 972,290 people in United States. 40.7% are female, 59.3% are male, average age 45.1. Top regions: Florida, Texas, California. Top brand affinities: New York Post, Drudge Report, Fox News Channel, The Matrix (franchise), Politico.

The average American Thinker fan in United States is 45.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include New York Post, Drudge Report, Fox News Channel, with strongest over-indexing on New York Post (40.38× the country average). Demographically, the American Thinker audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of American Thinker fans

Demographic split for American Thinker audience in United States
MetricValue
Female40.7%
Male59.3%
Average age45.1
Estimated audience size972,290

Audience persona

The typical American Thinker fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Top regions in United States

Top regions ranked by reach for American Thinker in United States
RegionReachAffinity
Florida64,0780.97×
Texas63,7100.76×
California61,9290.58×
Pennsylvania40,7311.24×
New York36,9730.68×
Michigan34,1941.34×
Ohio31,5421.05×
Virginia29,2431.23×
North Carolina28,2710.97×
Illinois26,6590.82×
Georgia25,2020.84×
Tennessee23,1741.19×
Arizona22,5161.13×
Wisconsin21,9691.5×
Indiana21,5521.21×
Massachusetts20,9871.1×
New Jersey20,3990.82×
Missouri19,5211.25×
Washington19,2680.99×
South Carolina17,8741.22×
Minnesota15,6471.12×
Alabama14,5121.07×
Maryland13,5380.81×
Colorado11,8860.78×
Louisiana11,1040.89×
Kentucky10,8400.89×
Oklahoma10,1920.94×
Kansas9,6671.26×
Iowa9,0401.13×
Mississippi8,4391.05×
Arkansas8,2371.03×
Nevada8,1230.86×
Oregon7,7730.7×
Connecticut7,1730.74×
New Hampshire6,6931.75×
Idaho5,5681.14×
New Mexico5,0401.03×
Utah5,0280.58×
Maine4,2891.23×
Montana4,2581.58×
Nebraska3,4790.71×
Hawaii3,1600.76×
Rhode Island3,1401.01×
West Virginia2,9940.66×
Wyoming2,5991.8×
Delaware2,4150.9×
Alaska1,9590.94×
North Dakota1,8110.91×
Washington, District of Columbia1,5640.54×
South Dakota1,2430.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Thinker audience
BrandAffinityCategory
New York Post40.38×News
Drudge Report27.26×Sports
Fox News Channel4.5×Movies & TV
The Matrix (franchise)19.63×Movies & TV
Politico8.58×Politics & Society
Autism Awareness6.9×Health
Diabetes mellitus awareness4.78×Health
Singer-songwriter2.53×Music & Radio
New England Patriots3.39×Sports
Helen Hunt10.46×Movies & TV
Microblogging4.94×Technology & Electronics
MSN2.17×News
Self-defense4.04×Sports
CNN1.82×Movies & TV
Right Wing News14.29×News
Twin Peaks4.55×Movies & TV
Activism2.66×Politics & Society
Ian McShane14.44×Movies & TV
Wells Fargo1.98×Business & Career
Carbonated water4.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Thinker audience
TraitClusterScore
PatriotismCONSERVATISM3.62
IndividualismJOY1.99
SpiritualityBALANCE1.94
TraditionCONSERVATISM1.47
Need for SecurityCONSERVATISM1.36
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for American Thinker
CountryShare
United States82.0%
Canada5.4%
Australia3.0%

See American Thinker audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does American Thinker have in United States?

American Thinker has an estimated audience of 972,290 people in United States, concentrated in Florida and Texas.

What is the gender split and age of American Thinker fans?

40.7% of American Thinker fans are female, 59.3% are male, with an average age of 45.1 years.

Which brands do American Thinker fans like most?

American Thinker fans show strongest brand affinity for New York Post (40.38×), Drudge Report (27.26×), and Fox News Channel (4.5×) over the country average.

Where do American Thinker fans live in United States?

American Thinker fans in United States are most concentrated in Florida (reach 64,078), Texas (reach 63,710), and California (reach 61,929). These three regions account for the largest share of the active audience.

What other brands do American Thinker fans also like?

Beyond American Thinker itself, the audience over-indexes on Drudge Report (27.26×), Fox News Channel (4.5×), The Matrix (franchise) (19.63×), and Politico (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Thinker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.