Rascasse Audience Intelligence

American Thinker Audience in United States

A data profile of the people who buy, follow and care about American Thinker in United States — modelled from more than twelve digital signal sources. American Thinker has an estimated audience of 916,634 people in United States.

#780among Website / Newspaper / Magazine in United States#181in News

The average American Thinker fan in United States is 45.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include New York Post, Drudge Report, The Matrix (franchise), with strongest over-indexing on New York Post (44.27× the country average).

Demographically, the American Thinker audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Thinker fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Thinker profile in United States.

Audience size
917K
in United States
Gender
40.7%♀
59.3% male
Age
45.1
average years
Country rank
#25094
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of American Thinker

40.7% are female, 59.3% are male, average age 45.1.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for American Thinker audience in United States
MetricValue
Female40.7%
Male59.3%
Average age45.1
Estimated audience size916,634
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the American Thinker audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3914%
40-4921%
50+40%
Fig. 04

Worldwide distribution

80.9%

of the worldwide American Thinker audience comes from United States.

Worldwide audience distribution share by country for American Thinker
CountryShare
United States80.9%
Canada5.7%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Thinker audience in United States is strongest.

Fig. 05

Top regions by affinity

American Thinker fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K1.74×
02New Hampshire~7K1.72×
03Montana~4K1.62×
04Wisconsin~20K1.47×
05Michigan~30K1.28×
06Virginia~30K1.27×
07Maine~4K1.24×
08Missouri~20K1.21×
09Tennessee~20K1.20×
10South Carolina~20K1.20×
11Iowa~10K1.20×
12Indiana~20K1.19×
13Pennsylvania~40K1.18×
14Kansas~9K1.18×
15Idaho~6K1.16×
16Mississippi~9K1.13×
17Rhode Island~3K1.12×
18New Mexico~5K1.11×
19Arizona~20K1.10×
20Minnesota~20K1.10×
21Alabama~10K1.07×
22Arkansas~8K1.04×
23Massachusetts~20K1.03×
24Alaska~2K1.03×
25Ohio~30K1.02×
26Florida~60K0.97×
27North Carolina~30K0.96×
28Washington~20K0.94×
29Oklahoma~10K0.92×
30North Dakota~2K0.92×
31Louisiana~10K0.88×
32Delaware~2K0.88×
33Kentucky~10K0.86×
34Nevada~8K0.83×
35New Jersey~20K0.82×
36Maryland~10K0.82×
37Nebraska~4K0.81×
38West Virginia~4K0.80×
39Illinois~30K0.79×
40Hawaii~3K0.79×
41Georgia~20K0.78×
42South Dakota~2K0.74×
43Texas~60K0.72×
44Colorado~10K0.72×
45Oregon~8K0.72×
46Connecticut~7K0.71×
47New York~40K0.66×
48Utah~5K0.62×
49Washington, District of Columbia~2K0.56×
50California~60K0.53×
Fig. 06

Affinity by region

Affinity by region — American Thinker, United States
0.53×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Thinker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Thinker audience
#·InterestCategoryAffinity×
01New York PostNews44.27×
02Multiple citizenshipPolitics & Society33.01×
03Drudge ReportSports25.90×
04The Matrix (franchise)Movies & TV25.59×
05Copa AméricaSports23.16×
06Right Wing NewsNews21.68×
07ExxonMobilCars & Mobility13.75×
08PoliticoPolitics & Society9.40×
09Freedom of speechPolitics & Society9.40×
10Weather forecastingHome & Garden5.56×
11Renewable energyBusiness & Career4.61×
12Fox News ChannelMovies & TV3.60×
13FedExBusiness & Career3.52×
14Donald TrumpPolitics & Society3.42×
15TraditionPolitics & Society3.40×
16ActivismPolitics & Society3.39×
17Nonprofit organizationPolitics & Society3.33×
18CNNMovies & TV3.30×
19ReligionBusiness & Career2.60×
20XInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Thinker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Thinker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.47×
IndividualismJOY2.80×
SpiritualityBALANCE2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Thinker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Thinker have in United States?

American Thinker has an estimated audience of 916,634 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of American Thinker fans?

40.7% of American Thinker fans are female, 59.3% are male, with an average age of 45.1 years.

03

Which brands do American Thinker fans like most?

American Thinker fans show strongest brand affinity for New York Post (44.27×), Drudge Report (25.9×), and The Matrix (franchise) (25.59×) over the country average.

04

Where do American Thinker fans live in United States?

American Thinker fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Thinker fans also like?

Beyond American Thinker itself, the audience over-indexes on Drudge Report (25.9×), The Matrix (franchise) (25.59×), Donald Trump (3.42×), and Politico (9.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See American Thinker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Thinker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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