Amerie Audience in United States

Amerie logo

Amerie has an estimated audience of 478,640 people in United States. 79.8% are female, 20.2% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Mortgage insurance, Commercial mortgage, Brittney Griner, Overtone.

The average Amerie fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Mortgage insurance, Commercial mortgage, with strongest over-indexing on Whataburger (1.61× the country average). Demographically, the Amerie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Amerie fans

Demographic split for Amerie audience in United States
MetricValue
Female79.8%
Male20.2%
Average age35.1
Estimated audience size478,640

Audience persona

The typical Amerie fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Amerie in United States
RegionReachAffinity
California60,5211.15×
Texas47,5071.15×
New York47,1961.76×
Florida36,6861.13×
Georgia32,2272.19×
North Carolina23,3011.62×
Pennsylvania20,3811.26×
Maryland19,4732.37×
Illinois19,0661.2×
Virginia18,0901.55×
New Jersey17,7491.46×
Ohio16,0941.09×
Michigan14,3181.14×
Louisiana10,5871.72×
South Carolina10,3951.44×
Tennessee10,2951.07×
Alabama9,8881.48×
Massachusetts9,5611.01×
Indiana8,1580.93×
Arizona7,8570.8×
Washington7,5300.78×
Missouri7,2900.94×
Connecticut6,9261.44×
Nevada5,8511.26×
Mississippi5,8121.47×
Wisconsin5,0390.7×
Colorado4,6660.62×
Kentucky4,5210.75×
Minnesota4,4900.65×
Oklahoma4,2960.81×
Arkansas3,3530.85×
Washington, District of Columbia3,3432.32×
Oregon3,2900.6×
Kansas2,4930.66×
Delaware2,1721.65×
Hawaii1,9840.96×
Iowa1,9140.49×
Utah1,7000.4×
New Mexico1,3910.58×
Rhode Island1,3790.9×
Nebraska1,2770.53×
West Virginia1,0830.49×
Idaho9080.38×
New Hampshire8370.44×
Alaska7150.7×
Maine6620.39×
Montana3770.28×
North Dakota3760.38×
South Dakota3580.32×
Vermont3130.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amerie audience
BrandAffinityCategory
Whataburger1.61×Food & Beverages
Mortgage insurance2.43×Business & Career
Commercial mortgage2.48×Business & Career
Brittney Griner2.41×Sports
Overtone2.48×Beauty & Wellness
Wizards of Waverly Place1.6×Movies & TV
Ellen Burstyn2.09×Movies & TV
E-box2.95×Health
Leprechaun2.19×Literature
Warren Zevon1.88×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)2.3×Politics & Society
Box lacrosse1.72×Sports
Chili con carne1.51×Food & Beverages
Iguala2×Travel & Leisure
E-box1.57×Health
Alan Greenspan1.66×Business & Career
York Minster2.7×Travel & Leisure
Pat's King of Steaks1.85×
Luv'1.56×Music & Radio
World Extreme Cagefighting1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amerie audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
Early Adopter MentalityPOWER1.21
Career OrientationPOWER1.14
Price SensitivityPREMIUM1.11
ExtroversionTHRILL1.1
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Amerie
CountryShare
United States71.8%
United Kingdom11.1%
Germany5.8%

See Amerie audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Amerie have in United States?

Amerie has an estimated audience of 478,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Amerie fans?

79.8% of Amerie fans are female, 20.2% are male, with an average age of 35.1 years.

Which brands do Amerie fans like most?

Amerie fans show strongest brand affinity for Whataburger (1.61×), Mortgage insurance (2.43×), and Commercial mortgage (2.48×) over the country average.

Where do Amerie fans live in United States?

Amerie fans in United States are most concentrated in California (reach 60,521), Texas (reach 47,507), and New York (reach 47,196). These three regions account for the largest share of the active audience.

What other brands do Amerie fans also like?

Beyond Amerie itself, the audience over-indexes on Mortgage insurance (2.43×), Commercial mortgage (2.48×), Brittney Griner (2.41×), and Overtone (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.