Rascasse Audience Intelligence

Amerie Audience in United States

A data profile of the people who buy, follow and care about Amerie in United States — modelled from more than twelve digital signal sources. Amerie has an estimated audience of 341,951 people in United States.

#62among R&B in United States#11256among Person in United States#6527in Music & Radio

The average Amerie fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beauty salons, Cooking, Burger King, with strongest over-indexing on Beauty salons (2.31× the country average).

Demographically, the Amerie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amerie fan in United States is more female, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Beauty salons.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amerie profile in United States.

Audience size
342K
in United States
Gender
79.8%♀
20.2% male
Age
35.1
average years
Country rank
#45157
Person in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amerie fans

79.8% are female, 20.2% are male, average age 35.1.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Amerie audience in United States
MetricValue
Female79.8%
Male20.2%
Average age35.1
Estimated audience size341,951
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Amerie audience in United States
Age bracketShare%
16-1919%
20-2930%
30-3929%
40-4915%
50+7%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Amerie audience comes from United States.

Worldwide audience distribution share by country for Amerie
CountryShare
United States66.7%
United Kingdom10.6%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amerie audience in United States is strongest.

Fig. 05

Top regions by affinity

Amerie fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.46×
02Washington, District of Columbia~3K2.20×
03Georgia~30K2.12×
04Louisiana~10K1.66×
05New York~40K1.62×
06North Carolina~20K1.60×
07Virginia~20K1.58×
08Delaware~2K1.58×
09Mississippi~6K1.48×
10Alabama~10K1.47×
11South Carolina~10K1.43×
12New Jersey~20K1.42×
13Connecticut~7K1.39×
14Nevada~6K1.25×
15Pennsylvania~20K1.24×
16Michigan~10K1.16×
17Illinois~20K1.15×
18Texas~50K1.12×
19California~60K1.11×
20Florida~40K1.10×
21Ohio~20K1.09×
22Tennessee~10K1.09×
23Massachusetts~9K0.99×
24Hawaii~2K0.99×
25Missouri~7K0.95×
26Rhode Island~1K0.93×
27Arkansas~4K0.91×
28Indiana~8K0.90×
29Alaska<1K0.87×
30Oklahoma~4K0.85×
31Vermont<1K0.81×
32Kentucky~5K0.80×
33North Dakota<1K0.80×
34Arizona~8K0.79×
35South Dakota<1K0.79×
36Washington~7K0.77×
37Montana~1K0.77×
38Kansas~3K0.73×
39West Virginia~2K0.73×
40Wisconsin~5K0.72×
41New Mexico~2K0.72×
42Nebraska~2K0.71×
43New Hampshire~1K0.71×
44Maine~1K0.70×
45Minnesota~5K0.67×
46Idaho~2K0.67×
47Colorado~5K0.65×
48Oregon~4K0.64×
49Iowa~2K0.62×
50Utah~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Amerie, United States
0.56×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amerie audience
#·InterestCategoryAffinity×
01Internet celebrityInternet & Social Media3.27×
02Burger KingFood & Beverages2.47×
03FedExBusiness & Career2.42×
04TMZInternet & Social Media2.37×
05Beauty salonsBeauty & Wellness2.31×
06GrillingFood & Beverages1.90×
07BankingBusiness & Career1.89×
08T-MobileTechnology & Electronics1.81×
09WalmartShopping1.76×
10PinterestInternet & Social Media1.75×
11CouponsShopping1.73×
12WineFood & Beverages1.73×
13Health careBusiness & Career1.72×
14BarbecueFood & Beverages1.72×
15Alcoholic beveragesFood & Beverages1.67×
16CookingFood & Beverages1.62×
17RecipesFood & Beverages1.57×
18XInternet & Social Media1.55×
19SmartphonesTechnology & Electronics1.54×
20MedicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amerie audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Need for SecurityCONSERVATISM1.64×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amerie audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.51×
Family OrientationCONSERVATISM0.53×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amerie have in United States?

Amerie has an estimated audience of 341,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amerie fans?

79.8% of Amerie fans are female, 20.2% are male, with an average age of 35.1 years.

03

Which brands do Amerie fans like most?

Amerie fans show strongest brand affinity for Beauty salons (2.31×), Cooking (1.62×), and Burger King (2.47×) over the country average.

04

Where do Amerie fans live in United States?

Amerie fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amerie fans also like?

Beyond Amerie itself, the audience over-indexes on Cooking (1.62×), Burger King (2.47×), Alcoholic beverages (1.67×), and Walmart (1.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Amerie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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