A data profile of the people who buy, follow and care about Anonymity in United States — modelled from more than twelve digital signal sources. Anonymity has an estimated audience of 2,683,772 people in United States.
The average Anonymity fan in United States is 46.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Privacy policy, Privacy law, Lucha Underground, with strongest over-indexing on Privacy policy (8.41× the country average).
Demographically, the Anonymity audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Anonymity fan in United States is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Privacy policy.
The key figures that characterise the Anonymity profile in United States.
44.8% are female, 55.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 46.2 |
| Estimated audience size | 2,683,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Anonymity audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 9.3% |
| France | 5.9% |
Where the Anonymity audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~6K | 1.25× | |
| 02 | Washington, District of Columbia | ~10K | 1.22× | |
| 03 | Oregon | ~40K | 1.19× | |
| 04 | Alaska | ~7K | 1.14× | |
| 05 | Washington | ~60K | 1.12× | |
| 06 | Maine | ~10K | 1.12× | |
| 07 | Massachusetts | ~60K | 1.10× | |
| 08 | Connecticut | ~30K | 1.10× | |
| 09 | California | ~300K | 1.09× | |
| 10 | Maryland | ~50K | 1.09× | |
| 11 | Hawaii | ~10K | 1.09× | |
| 12 | Montana | ~8K | 1.08× | |
| 13 | Colorado | ~50K | 1.07× | |
| 14 | New Hampshire | ~10K | 1.07× | |
| 15 | New York | ~200K | 1.04× | |
| 16 | Georgia | ~90K | 1.03× | |
| 17 | Rhode Island | ~9K | 1.03× | |
| 18 | Virginia | ~70K | 1.02× | |
| 19 | Utah | ~20K | 1.01× | |
| 20 | North Carolina | ~80K | 1.00× | |
| 21 | Idaho | ~10K | 1.00× | |
| 22 | Minnesota | ~40K | 0.99× | |
| 23 | Oklahoma | ~30K | 0.99× | |
| 24 | Arkansas | ~20K | 0.99× | |
| 25 | Missouri | ~40K | 0.98× | |
| 26 | New Mexico | ~10K | 0.98× | |
| 27 | Michigan | ~70K | 0.97× | |
| 28 | Arizona | ~50K | 0.97× | |
| 29 | Nebraska | ~10K | 0.96× | |
| 30 | South Dakota | ~6K | 0.96× | |
| 31 | Pennsylvania | ~90K | 0.95× | |
| 32 | Delaware | ~7K | 0.95× | |
| 33 | Illinois | ~80K | 0.94× | |
| 34 | South Carolina | ~40K | 0.94× | |
| 35 | North Dakota | ~5K | 0.94× | |
| 36 | Tennessee | ~50K | 0.93× | |
| 37 | Alabama | ~30K | 0.93× | |
| 38 | Louisiana | ~30K | 0.93× | |
| 39 | Kentucky | ~30K | 0.93× | |
| 40 | Kansas | ~20K | 0.93× | |
| 41 | Texas | ~200K | 0.91× | |
| 42 | New Jersey | ~60K | 0.91× | |
| 43 | Indiana | ~40K | 0.91× | |
| 44 | Wisconsin | ~40K | 0.91× | |
| 45 | Iowa | ~20K | 0.91× | |
| 46 | Mississippi | ~20K | 0.91× | |
| 47 | Ohio | ~70K | 0.90× | |
| 48 | Nevada | ~20K | 0.89× | |
| 49 | West Virginia | ~10K | 0.89× | |
| 50 | Florida | ~200K | 0.88× |
The strongest cross-interests of the Anonymity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lucha Underground | Movies & TV | 56.41× | ||
| 02 | Privacy law | Internet & Social Media | 8.61× | ||
| 03 | Privacy policy | Technology & Electronics | 8.41× | ||
| 04 | Price | Shopping | 2.77× | ||
| 05 | U.S. state | Travel & Leisure | 2.08× | ||
| 06 | Law | Business & Career | 2.00× | ||
| 07 | Money | Business & Career | 1.96× | ||
| 08 | CNN | Movies & TV | 1.95× | ||
| 09 | Medicine | Business & Career | 1.91× | ||
| 10 | Finance | Business & Career | 1.90× | ||
| 11 | Psychology | Business & Career | 1.89× | ||
| 12 | Software | Technology & Electronics | 1.79× | ||
| 13 | Nature | Home & Garden | 1.74× | ||
| 14 | United States | Travel & Leisure | 1.72× | ||
| 15 | Donald Trump | Politics & Society | 1.72× | ||
| 16 | Televisions | Technology & Electronics | 1.72× | ||
| 17 | Rock music | Music & Radio | 1.69× | ||
| 18 | Current events | Arts & Culture | 1.59× | ||
| 19 | Computers | Technology & Electronics | 1.57× | ||
| 20 | Family | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.07× | |
| Patriotism | CONSERVATISM | 1.87× | |
| DIY Mentality | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.09× |
Anonymity has an estimated audience of 2,683,772 people in United States, concentrated in California and Texas.
44.8% of Anonymity fans are female, 55.2% are male, with an average age of 46.2 years.
Anonymity fans show strongest brand affinity for Privacy policy (8.41×), Privacy law (8.61×), and Lucha Underground (56.41×) over the country average.
Anonymity fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Anonymity itself, the audience over-indexes on Privacy law (8.61×), Lucha Underground (56.41×), Price (2.77×), and U.S. state (2.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Anonymity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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