Apricot Audience in United States

Apricot has an estimated audience of 1,000,177 people in United States. 79.7% are female, 20.3% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Apricot fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Apricot audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Apricot fans

Demographic split for Apricot audience in United States
MetricValue
Female79.7%
Male20.3%
Average age42.0
Estimated audience size1,000,177

Audience persona

The typical Apricot fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Apricot in United States
RegionReachAffinity
California156,7211.42×
Texas109,7991.28×
Florida75,0731.11×
New York67,9991.22×
Georgia36,5941.19×
Illinois35,0971.05×
North Carolina34,0851.13×
Pennsylvania33,6771×
New Jersey29,1071.14×
Ohio28,9880.94×
Michigan26,5161.01×
Virginia26,4271.08×
Washington23,4191.17×
Tennessee21,5011.07×
Massachusetts21,3191.08×
Arizona20,8531.02×
Maryland18,3371.07×
Indiana18,0540.99×
Missouri15,9550.99×
South Carolina15,3591.02×
Colorado14,4670.92×
Alabama14,3011.02×
Minnesota13,6660.95×
Louisiana13,4431.04×
Wisconsin12,6520.84×
Kentucky12,2350.98×
Oregon11,7361.02×
Oklahoma11,0250.99×
Nevada10,2831.06×
Connecticut10,2351.02×
Utah9,2631.03×
Arkansas8,9231.08×
Mississippi8,8921.08×
Kansas7,4940.95×
Iowa6,8280.83×
New Mexico6,1481.23×
Nebraska5,2931.06×
Idaho4,7140.94×
West Virginia3,8780.83×
Hawaii3,5520.83×
New Hampshire3,3730.86×
Washington, District of Columbia3,1761.06×
Rhode Island3,1510.99×
Maine2,8950.81×
Delaware2,4620.89×
Alaska2,3871.12×
South Dakota1,7740.77×
Montana1,7260.62×
North Dakota1,6090.78×
Vermont1,3370.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apricot audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Capital One4.56×Business & Career
Telegram14.61×Internet & Social Media
Google Maps4.45×Internet & Social Media
Liam Neeson11.19×Movies & TV
Horoscope10.42×Health
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Blended whiskey13.29×Food & Beverages
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Indeed.com4.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apricot audience
TraitClusterScore
Healthy LifestyleBALANCE1.93
Quality AwarenessPREMIUM1.87
Risk AppetiteTHRILL1.66
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Apricot
CountryShare
Taiwan18.3%
United States11.3%
Hong Kong5.7%

See Apricot audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Apricot have in United States?

Apricot has an estimated audience of 1,000,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Apricot fans?

79.7% of Apricot fans are female, 20.3% are male, with an average age of 42.0 years.

Which brands do Apricot fans like most?

Apricot fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Apricot fans live in United States?

Apricot fans in United States are most concentrated in California (reach 156,721), Texas (reach 109,799), and Florida (reach 75,073). These three regions account for the largest share of the active audience.

What other brands do Apricot fans also like?

Beyond Apricot itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.