Apricot Audience in United States

Apricot logo

Apricot has an estimated audience of 1,000,177 people in United States. 79.7% are female, 20.3% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Ken Burns, Eurail.

The average Apricot fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Apricot audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Apricot fans

Demographic split for Apricot audience in United States
MetricValue
Female79.7%
Male20.3%
Average age42.0
Estimated audience size1,000,177

Audience persona

The typical Apricot fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Apricot in United States
RegionReachAffinity
California156,7211.42×
Texas109,7991.28×
Florida75,0731.11×
New York67,9991.22×
Georgia36,5941.19×
Illinois35,0971.05×
North Carolina34,0851.13×
Pennsylvania33,6771×
New Jersey29,1071.14×
Ohio28,9880.94×
Michigan26,5161.01×
Virginia26,4271.08×
Washington23,4191.17×
Tennessee21,5011.07×
Massachusetts21,3191.08×
Arizona20,8531.02×
Maryland18,3371.07×
Indiana18,0540.99×
Missouri15,9550.99×
South Carolina15,3591.02×
Colorado14,4670.92×
Alabama14,3011.02×
Minnesota13,6660.95×
Louisiana13,4431.04×
Wisconsin12,6520.84×
Kentucky12,2350.98×
Oregon11,7361.02×
Oklahoma11,0250.99×
Nevada10,2831.06×
Connecticut10,2351.02×
Utah9,2631.03×
Arkansas8,9231.08×
Mississippi8,8921.08×
Kansas7,4940.95×
Iowa6,8280.83×
New Mexico6,1481.23×
Nebraska5,2931.06×
Idaho4,7140.94×
West Virginia3,8780.83×
Hawaii3,5520.83×
New Hampshire3,3730.86×
Washington, District of Columbia3,1761.06×
Rhode Island3,1510.99×
Maine2,8950.81×
Delaware2,4620.89×
Alaska2,3871.12×
South Dakota1,7740.77×
Montana1,7260.62×
North Dakota1,6090.78×
Vermont1,3370.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apricot audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Ken Burns6.12×Movies & TV
Eurail16.57×Cars & Mobility
Unique Gifts1.76×Shopping
Governor of Michigan5.19×Politics & Society
Goop3.68×Internet & Social Media
Karbala6.12×Travel & Leisure
Hibachi5.05×Food & Beverages
Grinch2.5×Movies & TV
JDSU1.89×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Mothercare1.94×Kids & Family
Birthday Gifts1.85×Kids & Family
Fairy godmother3.8×Literature
Nebraska Cornhuskers football1.75×Sports
Wok3.06×Food & Beverages
headspace4.23×Health
Urban horticulture1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apricot audience
TraitClusterScore
Healthy LifestyleBALANCE1.93
Quality AwarenessPREMIUM1.87
Risk AppetiteTHRILL1.66
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Apricot
CountryShare
Taiwan18.3%
United States11.3%
Hong Kong5.7%

See Apricot audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Apricot have in United States?

Apricot has an estimated audience of 1,000,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Apricot fans?

79.7% of Apricot fans are female, 20.3% are male, with an average age of 42.0 years.

Which brands do Apricot fans like most?

Apricot fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.66×), and The Historian (16.48×) over the country average.

Where do Apricot fans live in United States?

Apricot fans in United States are most concentrated in California (reach 156,721), Texas (reach 109,799), and Florida (reach 75,073). These three regions account for the largest share of the active audience.

What other brands do Apricot fans also like?

Beyond Apricot itself, the audience over-indexes on Google Home (11.66×), The Historian (16.48×), Ken Burns (6.12×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.