Rascasse Audience Intelligence

Apricot Audience in United States

A data profile of the people who buy, follow and care about Apricot in United States — modelled from more than twelve digital signal sources. Apricot has an estimated audience of 1,000,177 people in United States.

#25among Fruit in United States#8662among Topic in United States#1319in Food & Beverages

The average Apricot fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sprouts Farmers Market, Trader Joe's, Non-alcoholic beverage, with strongest over-indexing on Sprouts Farmers Market (3.46× the country average).

Demographically, the Apricot audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apricot fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sprouts Farmers Market.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apricot profile in United States.

Audience size
1M
in United States
Gender
79.7%♀
20.3% male
Age
42.0
average years
Country rank
#23662
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apricot fans

79.7% are female, 20.3% are male, average age 42.0.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Apricot audience in United States
MetricValue
Female79.7%
Male20.3%
Average age42.0
Estimated audience size1,000,177
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Apricot audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Apricot audience comes from United States.

Worldwide audience distribution share by country for Apricot
CountryShare
Taiwan18.3%
United States11.3%
Hong Kong5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apricot audience in United States is strongest.

Fig. 05

Top regions by affinity

Apricot fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.38×
02Texas~100K1.25×
03New Jersey~30K1.23×
04Alaska~3K1.21×
05New Mexico~6K1.19×
06Washington~20K1.15×
07Georgia~30K1.13×
08New York~60K1.12×
09North Carolina~30K1.10×
10Florida~70K1.06×
11Nevada~10K1.06×
12Arkansas~9K1.06×
13Nebraska~5K1.06×
14Massachusetts~20K1.05×
15Maryland~20K1.05×
16Illinois~30K1.04×
17Virginia~30K1.04×
18Louisiana~10K1.04×
19Mississippi~9K1.04×
20Utah~9K1.03×
21Idaho~5K1.03×
22Tennessee~20K1.02×
23Connecticut~10K1.02×
24Rhode Island~3K1.02×
25Arizona~20K1.01×
26Oklahoma~10K1.00×
27Pennsylvania~30K0.99×
28Michigan~30K0.99×
29Alabama~10K0.99×
30Washington, District of Columbia~3K0.99×
31Indiana~20K0.98×
32Oregon~10K0.98×
33Missouri~20K0.97×
34South Carolina~10K0.97×
35Minnesota~10K0.97×
36Kentucky~10K0.97×
37Kansas~8K0.96×
38Delaware~3K0.93×
39Ohio~30K0.92×
40South Dakota~2K0.90×
41North Dakota~2K0.90×
42Colorado~10K0.89×
43Hawaii~4K0.89×
44New Hampshire~4K0.89×
45Iowa~7K0.86×
46West Virginia~4K0.86×
47Wisconsin~10K0.85×
48Maine~3K0.84×
49Vermont~1K0.82×
50Montana~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Apricot, United States
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apricot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apricot audience
#·InterestCategoryAffinity×
01BevMo!Shopping6.12×
02Naked WinesFood & Beverages6.12×
03Baking powderFood & Beverages5.87×
04Sprouts Farmers MarketShopping3.46×
05Non-alcoholic beverageFood & Beverages3.38×
06Mineral waterFood & Beverages3.30×
07Microwave ovenHome & Garden2.73×
08DoughFood & Beverages2.13×
09Discount storesShopping2.05×
10Trader Joe'sShopping1.89×
11Charitable organizationPolitics & Society1.82×
12BakeryFood & Beverages1.80×
13PharmacyBusiness & Career1.77×
14Organic foodFood & Beverages1.74×
15IKEAHome & Garden1.73×
16Hardware storeHome & Garden1.71×
17Real propertyHome & Garden1.70×
18The UPS StoreShopping1.58×
19GeneticsKids & Family1.58×
20Shopping mallsShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apricot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apricot audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
Healthy LifestyleBALANCE1.62×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apricot audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Luxury OrientationPREMIUM0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apricot have in United States?

Apricot has an estimated audience of 1,000,177 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apricot fans?

79.7% of Apricot fans are female, 20.3% are male, with an average age of 42.0 years.

03

Which brands do Apricot fans like most?

Apricot fans show strongest brand affinity for Sprouts Farmers Market (3.46×), Trader Joe's (1.89×), and Non-alcoholic beverage (3.38×) over the country average.

04

Where do Apricot fans live in United States?

Apricot fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Apricot fans also like?

Beyond Apricot itself, the audience over-indexes on Trader Joe's (1.89×), Non-alcoholic beverage (3.38×), Microwave oven (2.73×), and Organic food (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Apricot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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