Arctic Ocean Audience in United States

Arctic Ocean has an estimated audience of 2,171,992 people in United States. 52.4% are female, 47.6% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Enterprise Rent-A-Car, Minnesota Wild, Standup paddleboarding, Google Maps, Christina Hendricks.

The average Arctic Ocean fan in United States is 42.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Enterprise Rent-A-Car, Minnesota Wild, Standup paddleboarding, with strongest over-indexing on Enterprise Rent-A-Car (7.16× the country average). Demographically, the Arctic Ocean audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Arctic Ocean fans

Demographic split for Arctic Ocean audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.1
Estimated audience size2,171,992

Audience persona

The typical Arctic Ocean fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Arctic Ocean in United States
RegionReachAffinity
Texas199,2681.07×
California185,0660.77×
Florida146,4771×
New York89,0730.73×
Georgia66,3730.99×
Illinois62,8820.87×
Pennsylvania62,2290.85×
Michigan59,4021.05×
Ohio57,6850.86×
Virginia56,7501.07×
Washington53,3161.22×
North Carolina52,9130.81×
Tennessee44,1071.01×
Indiana41,9831.06×
Arizona41,6280.94×
New Jersey40,7260.74×
Colorado38,2901.12×
Missouri38,0071.09×
Massachusetts34,9690.82×
Minnesota31,6301.02×
Maryland31,3950.84×
Wisconsin30,8400.94×
Oregon30,5061.23×
South Carolina30,1160.92×
Oklahoma27,6531.15×
Kentucky26,6520.98×
Louisiana26,2250.94×
Alabama25,9470.86×
Utah19,0790.98×
Arkansas17,8591×
Kansas17,5191.02×
Connecticut17,1900.79×
Nevada16,6750.79×
Iowa15,8080.88×
Mississippi15,4360.86×
Alaska14,2453.07×
Idaho12,6341.16×
New Mexico11,2591.03×
West Virginia10,5701.05×
Nebraska10,4410.96×
Maine9,2291.19×
Hawaii8,4090.9×
New Hampshire8,0990.95×
Montana7,6911.28×
North Dakota5,0791.14×
Rhode Island5,0300.73×
South Dakota4,8350.96×
Delaware4,3640.73×
Washington, District of Columbia4,2940.66×
Wyoming3,4761.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arctic Ocean audience
BrandAffinityCategory
Enterprise Rent-A-Car7.16×Cars & Mobility
Minnesota Wild9.9×Sports
Standup paddleboarding7.9×Sports
Google Maps3.26×Internet & Social Media
Christina Hendricks12.77×Movies & TV
Turkish Airlines12.77×Travel & Leisure
Chuck Norris4.55×Movies & TV
Indeed.com2.9×Business & Career
Christoph Waltz11.98×Movies & TV
Capital One2.62×Business & Career
Fox News Channel1.88×Movies & TV
Alpine skiing4.72×Sports
Backpacking (travel)4.94×Travel & Leisure
Superman1.6×Movies & TV
Art exhibition3.71×Arts & Culture
Drudge Report3.68×Sports
Contemporary art2.92×Arts & Culture
Alamo Rent a Car9.46×Cars & Mobility
Trivago5.63×Travel & Leisure
Ryanair12.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arctic Ocean audience
TraitClusterScore
PatriotismCONSERVATISM4.24
TravellingTHRILL2.72
Luxury OrientationPREMIUM1.86
Risk AppetiteTHRILL1.83
SustainabilityBALANCE1.82
Sports ActivityPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for Arctic Ocean
CountryShare
United States16.7%
Italy9.0%
United Kingdom8.7%

See Arctic Ocean audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Arctic Ocean have in United States?

Arctic Ocean has an estimated audience of 2,171,992 people in United States, concentrated in Texas and California.

What is the gender split and age of Arctic Ocean fans?

52.4% of Arctic Ocean fans are female, 47.6% are male, with an average age of 42.1 years.

Which brands do Arctic Ocean fans like most?

Arctic Ocean fans show strongest brand affinity for Enterprise Rent-A-Car (7.16×), Minnesota Wild (9.9×), and Standup paddleboarding (7.9×) over the country average.

Where do Arctic Ocean fans live in United States?

Arctic Ocean fans in United States are most concentrated in Texas (reach 199,268), California (reach 185,066), and Florida (reach 146,477). These three regions account for the largest share of the active audience.

What other brands do Arctic Ocean fans also like?

Beyond Arctic Ocean itself, the audience over-indexes on Minnesota Wild (9.9×), Standup paddleboarding (7.9×), Google Maps (3.26×), and Christina Hendricks (12.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arctic Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.