Armani Audience in United States

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Armani has an estimated audience of 6,789,361 people in United States. 65.9% are female, 34.1% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Giorgio Armani, Balenciaga, Jimmy Choo, Expensive Taste.

The average Armani fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Giorgio Armani, Balenciaga, with strongest over-indexing on Macy's (3.64× the country average). Demographically, the Armani audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Armani fans

Demographic split for Armani audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.4
Estimated audience size6,789,361

Audience persona

The typical Armani fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Armani in United States
RegionReachAffinity
California1,287,8171.72×
Texas950,9041.63×
Florida758,2381.65×
New York745,4141.96×
Illinois331,5011.47×
New Jersey265,0411.53×
Georgia251,2741.2×
Pennsylvania235,6921.03×
Arizona200,9621.45×
North Carolina197,2020.97×
Virginia192,9261.17×
Massachusetts188,8231.41×
Ohio165,4810.79×
Michigan164,2610.93×
Washington163,3891.2×
Maryland142,1131.22×
Tennessee122,5060.9×
Indiana103,6730.84×
Colorado97,3750.91×
Missouri91,8390.84×
South Carolina87,5180.86×
Wisconsin85,4370.84×
Connecticut83,3951.22×
Nevada82,1551.25×
Alabama81,6270.86×
Louisiana80,9850.92×
Minnesota80,0840.82×
Oregon72,5230.93×
Kentucky66,8590.79×
Oklahoma63,0200.84×
Utah52,3340.86×
Mississippi47,9900.86×
Arkansas47,7370.85×
Kansas46,0830.86×
Iowa39,5740.71×
New Mexico33,9191×
Hawaii29,8481.02×
Nebraska28,1930.83×
Washington, District of Columbia26,5801.3×
Rhode Island23,3491.08×
Idaho23,2850.68×
New Hampshire20,6920.77×
West Virginia20,3770.64×
Delaware18,7091×
Maine16,2660.67×
Montana11,5740.61×
Alaska10,8520.75×
South Dakota9,9580.63×
Vermont9,4430.79×
North Dakota9,1460.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armani audience
BrandAffinityCategory
Macy's3.64×Shopping
Giorgio Armani10.58×Fashion & Accessoires
Balenciaga6.16×Fashion & Accessoires
Jimmy Choo9.9×Fashion & Accessoires
Expensive Taste4.65×Business & Career
Fendi6.23×Fashion & Accessoires
Fashion show3.8×Fashion & Accessoires
Designer clothing3.63×Fashion & Accessoires
Lanvin (clothing)8.03×Fashion & Accessoires
Sephora2.2×Shopping
Liceo scientifico15.03×Business & Career
University of Milan15.03×Business & Career
AutoZone1.95×Cars & Mobility
Hobby Lobby1.84×Home & Garden
Tory Burch3.53×Fashion & Accessoires
Nordstrom rack2.15×Fashion & Accessoires
Personal care1.97×Health
Gown2.61×Fashion & Accessoires
Miu Miu6.61×Fashion & Accessoires
Jewelry design3.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armani audience
TraitClusterScore
IndulgenceJOY2.09
Luxury OrientationPREMIUM2.08
Design AffinityPREMIUM2.01
LGBTQ+ IdentityOPEN1.61
Pet OwnershipJOY1.51
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Armani
CountryShare
United States17.0%
Italy13.1%
United Kingdom6.9%

See Armani audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Armani have in United States?

Armani has an estimated audience of 6,789,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Armani fans?

65.9% of Armani fans are female, 34.1% are male, with an average age of 38.4 years.

Which brands do Armani fans like most?

Armani fans show strongest brand affinity for Macy's (3.64×), Giorgio Armani (10.58×), and Balenciaga (6.16×) over the country average.

Where do Armani fans live in United States?

Armani fans in United States are most concentrated in California (reach 1,287,817), Texas (reach 950,904), and Florida (reach 758,238). These three regions account for the largest share of the active audience.

What other brands do Armani fans also like?

Beyond Armani itself, the audience over-indexes on Giorgio Armani (10.58×), Balenciaga (6.16×), Jimmy Choo (9.9×), and Expensive Taste (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Armani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.