Rascasse Audience Intelligence

Army Times Audience in United States

A data profile of the people who buy, follow and care about Army Times in United States — modelled from more than twelve digital signal sources. Army Times has an estimated audience of 1,271,192 people in United States.

#48among Newspaper in United States#615among Website / Newspaper / Magazine in United States#133in News

The average Army Times fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Politico, Atlanta Braves, Drudge Report, with strongest over-indexing on Politico (7.83× the country average).

Demographically, the Army Times audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Army Times fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Army Times profile in United States.

Audience size
1.3M
in United States
Gender
29.6%♀
70.4% male
Age
40.9
average years
Country rank
#20021
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Army Times

29.6% are female, 70.4% are male, average age 40.9.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Army Times audience in United States
MetricValue
Female29.6%
Male70.4%
Average age40.9
Estimated audience size1,271,192
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Army Times audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4919%
50+29%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Army Times audience comes from United States.

Worldwide audience distribution share by country for Army Times
CountryShare
United States84.2%
Philippines2.6%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Army Times audience in United States is strongest.

Fig. 05

Top regions by affinity

Army Times fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.83×
02Alaska~7K2.56×
03Virginia~50K1.69×
04Washington, District of Columbia~6K1.52×
05Alabama~30K1.49×
06Kentucky~20K1.42×
07Kansas~10K1.39×
08Georgia~50K1.35×
09North Carolina~50K1.35×
10South Dakota~4K1.32×
11Tennessee~30K1.21×
12South Carolina~20K1.15×
13Washington~30K1.12×
14Maryland~20K1.11×
15Louisiana~20K1.07×
16Vermont~2K1.07×
17Mississippi~10K1.06×
18New York~70K1.04×
19Oklahoma~10K1.04×
20Colorado~20K0.98×
21Texas~100K0.95×
22New Mexico~6K0.94×
23Nebraska~6K0.94×
24West Virginia~6K0.94×
25New Hampshire~5K0.91×
26Missouri~20K0.89×
27Iowa~9K0.88×
28Delaware~3K0.84×
29Maine~4K0.83×
30North Dakota~2K0.82×
31Arizona~20K0.79×
32Idaho~5K0.79×
33Pennsylvania~30K0.78×
34Rhode Island~3K0.78×
35Florida~70K0.77×
36Illinois~30K0.77×
37Arkansas~8K0.77×
38Wisconsin~10K0.75×
39Minnesota~10K0.74×
40Connecticut~10K0.74×
41Montana~3K0.72×
42Massachusetts~20K0.69×
43Indiana~20K0.66×
44Michigan~20K0.65×
45Utah~7K0.65×
46Nevada~8K0.64×
47New Jersey~20K0.61×
48Oregon~8K0.56×
49Ohio~20K0.55×
50California~70K0.51×
Fig. 06

Affinity by region

Affinity by region — Army Times, United States
0.51×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Army Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Army Times audience
#·InterestCategoryAffinity×
01BushidoMusic & Radio20.00×
02War on TerrorPolitics & Society13.74×
03TinnitusHealth8.02×
04PoliticoPolitics & Society7.83×
05Sebastian StanMovies & TV7.57×
06International educationBusiness & Career6.63×
07HindiPolitics & Society6.38×
08Atlanta BravesSports6.19×
09Public securityPolitics & Society5.53×
10Drudge ReportSports5.34×
11Famous FootwearFood & Beverages3.86×
12New York PostNews3.41×
13Seattle MarinersSports2.94×
14Self-defenseSports2.89×
15Online newspaperNews2.74×
16Fox News ChannelMovies & TV2.31×
17Real propertyHome & Garden2.11×
18Nonprofit organizationPolitics & Society1.73×
19Musical instrumentMusic & Radio1.65×
20Donald TrumpPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Army Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Army Times audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM24.90×
IndividualismJOY2.22×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Army Times audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Army Times have in United States?

Army Times has an estimated audience of 1,271,192 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Army Times fans?

29.6% of Army Times fans are female, 70.4% are male, with an average age of 40.9 years.

03

Which brands do Army Times fans like most?

Army Times fans show strongest brand affinity for Politico (7.83×), Atlanta Braves (6.19×), and Drudge Report (5.34×) over the country average.

04

Where do Army Times fans live in United States?

Army Times fans in United States are most concentrated in Texas (reach ~100K), New York (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Army Times fans also like?

Beyond Army Times itself, the audience over-indexes on Atlanta Braves (6.19×), Drudge Report (5.34×), Donald Trump (1.63×), and Public security (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Army Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Army Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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