Army Times Audience in United States

Army Times logo

Army Times has an estimated audience of 1,289,614 people in United States. 29.6% are female, 70.4% are male, average age 40.9. Top regions: Texas, New York, California. Top brand affinities: Urban Outfitters, nbc chicago, Iowa Hawkeyes, Who Wants to Be a Millionaire?, Alaska.

The average Army Times fan in United States is 40.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Urban Outfitters, nbc chicago, Iowa Hawkeyes, with strongest over-indexing on Urban Outfitters (28.55× the country average). Demographically, the Army Times audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Army Times fans

Demographic split for Army Times audience in United States
MetricValue
Female29.6%
Male70.4%
Average age40.9
Estimated audience size1,289,614

Audience persona

The typical Army Times fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Army Times in United States
RegionReachAffinity
Texas108,8260.98×
New York82,0261.14×
California73,1480.52×
Florida69,2330.79×
Virginia55,9941.78×
North Carolina54,8651.41×
Georgia54,4201.37×
Illinois35,0790.82×
Pennsylvania34,3840.79×
Tennessee32,3421.25×
Washington30,9561.2×
Alabama27,5961.53×
Kentucky24,5351.52×
Maryland22,9381.03×
South Carolina22,8391.18×
Colorado21,6271.06×
Ohio21,5610.54×
Michigan20,7460.62×
Arizona20,7210.79×
New Jersey18,3790.56×
Missouri18,0960.87×
Louisiana17,4361.05×
Massachusetts17,0240.67×
Hawaii16,1592.91×
Oklahoma15,6301.09×
Indiana15,0260.64×
Wisconsin14,4700.75×
Kansas13,8561.36×
Minnesota12,6850.69×
Mississippi10,8241.02×
Connecticut9,2730.72×
Iowa8,8130.83×
Alaska8,2753×
Arkansas7,7250.73×
Nevada6,8120.55×
Nebraska6,6711.03×
Utah6,5690.57×
Oregon6,3740.43×
Washington, District of Columbia5,8711.51×
New Mexico5,4640.84×
West Virginia5,1730.86×
Idaho4,6860.72×
New Hampshire4,5070.89×
South Dakota4,0381.35×
Maine3,3460.72×
Rhode Island2,6590.65×
Vermont2,3051.02×
Delaware2,0280.57×
Wyoming1,8420.96×
Montana1,7660.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Army Times audience
BrandAffinityCategory
Urban Outfitters28.55×Shopping
nbc chicago21.02×Movies & TV
Iowa Hawkeyes20×Sports
Who Wants to Be a Millionaire?11.6×Movies & TV
Alaska1.86×Travel & Leisure
Israel1.92×Travel & Leisure
UK garage4.19×Music & Radio
Monogram2.7×Home & Garden
South Asian cuisine5.84×Food & Beverages
Nebraska1.61×Travel & Leisure
Home staging3.02×Home & Garden
Guy Fieri2.1×Movies & TV
One Day International17.76×Sports
Electrolyte2.41×Health
Glossier2.65×Beauty & Wellness
Jeep Wagoneer2.44×Cars & Mobility
Atkins diet2.21×Health
Sinaloa1.52×Travel & Leisure
WGN-TV2.08×Movies & TV
N1 road (South Africa)1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Army Times audience
TraitClusterScore
PatriotismCONSERVATISM17.9
IndividualismJOY1.53
Risk AppetiteTHRILL1.45
Need for SecurityCONSERVATISM1.36
Early Adopter MentalityPOWER1.24
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Army Times
CountryShare
United States84.3%
Philippines2.5%
Canada2.3%

See Army Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Army Times have in United States?

Army Times has an estimated audience of 1,289,614 people in United States, concentrated in Texas and New York.

What is the gender split and age of Army Times fans?

29.6% of Army Times fans are female, 70.4% are male, with an average age of 40.9 years.

Which brands do Army Times fans like most?

Army Times fans show strongest brand affinity for Urban Outfitters (28.55×), nbc chicago (21.02×), and Iowa Hawkeyes (20×) over the country average.

Where do Army Times fans live in United States?

Army Times fans in United States are most concentrated in Texas (reach 108,826), New York (reach 82,026), and California (reach 73,148). These three regions account for the largest share of the active audience.

What other brands do Army Times fans also like?

Beyond Army Times itself, the audience over-indexes on nbc chicago (21.02×), Iowa Hawkeyes (20×), Who Wants to Be a Millionaire? (11.6×), and Alaska (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Army Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.