Rascasse Audience Intelligence

Asturias Audience in United States

A data profile of the people who buy, follow and care about Asturias in United States — modelled from more than twelve digital signal sources. Asturias has an estimated audience of 543,161 people in United States.

#3599among POI in United States#2776in Travel & Leisure

The average Asturias fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (9.97× the country average).

Demographically, the Asturias audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asturias fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asturias profile in United States.

Audience size
543K
in United States
Gender
57.8%♀
42.2% male
Age
39.6
average years
Country rank
#34905
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asturias fans

57.8% are female, 42.2% are male, average age 39.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Asturias audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.6
Estimated audience size543,161
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Asturias audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Asturias audience comes from United States.

Worldwide audience distribution share by country for Asturias
CountryShare
Spain57.8%
Mexico7.9%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asturias audience in United States is strongest.

Fig. 05

Top regions by affinity

Asturias fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.18×
02Florida~70K2.00×
03Massachusetts~20K1.52×
04New York~50K1.51×
05California~90K1.45×
06Washington~10K1.29×
07Vermont~1K1.29×
08Colorado~10K1.26×
09Oregon~8K1.26×
10Virginia~20K1.23×
11New Jersey~20K1.19×
12Connecticut~6K1.16×
13Texas~50K1.15×
14Maryland~10K1.14×
15Utah~5K1.13×
16New Mexico~3K1.13×
17Maine~2K1.09×
18New Hampshire~2K1.08×
19Rhode Island~2K1.07×
20Illinois~20K1.06×
21Montana~2K1.01×
22Arizona~10K1.00×
23Hawaii~2K1.00×
24Alaska~1K0.99×
25North Carolina~20K0.96×
26Nevada~5K0.96×
27Georgia~20K0.94×
28Minnesota~7K0.94×
29Pennsylvania~20K0.93×
30Idaho~3K0.93×
31Delaware~1K0.91×
32South Dakota~1K0.88×
33North Dakota<1K0.88×
34Kansas~4K0.86×
35West Virginia~2K0.84×
36South Carolina~7K0.83×
37Tennessee~9K0.82×
38Wisconsin~7K0.80×
39Nebraska~2K0.80×
40Michigan~10K0.79×
41Missouri~7K0.79×
42Iowa~4K0.79×
43Louisiana~5K0.78×
44Indiana~8K0.77×
45Kentucky~5K0.77×
46Arkansas~3K0.77×
47Oklahoma~5K0.76×
48Mississippi~3K0.75×
49Ohio~10K0.73×
50Alabama~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Asturias, United States
0.71×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asturias audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asturias audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports34.65×
02Getafe CFSports32.35×
03Real SociedadSports19.71×
04Real BetisSports15.62×
05Atlético MadridSports12.00×
06Milwaukee BrewersSports9.97×
07Colorado RockiesSports9.40×
08San Diego PadresSports9.02×
09Pittsburgh PiratesSports8.44×
10Arizona DiamondbacksSports7.06×
11Detroit TigersSports6.55×
12Paris Saint-GermainSports6.08×
13Baltimore OriolesSports5.82×
14Non-alcoholic beverageFood & Beverages5.07×
15Jessica AlbaMovies & TV4.36×
16Atlanta BravesSports3.98×
17Sports clubSports3.49×
18FC BarcelonaSports2.65×
19Real Madrid C.F.Sports2.35×
20WalgreensShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asturias audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asturias audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
TraditionCONSERVATISM1.45×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asturias audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
MindfulnessBALANCE0.62×
Social Media UsageJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asturias have in United States?

Asturias has an estimated audience of 543,161 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Asturias fans?

57.8% of Asturias fans are female, 42.2% are male, with an average age of 39.6 years.

03

Which brands do Asturias fans like most?

Asturias fans show strongest brand affinity for Milwaukee Brewers (9.97×), Detroit Tigers (6.55×), and Pittsburgh Pirates (8.44×) over the country average.

04

Where do Asturias fans live in United States?

Asturias fans in United States are most concentrated in California (reach ~90K), Florida (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Asturias fans also like?

Beyond Asturias itself, the audience over-indexes on Detroit Tigers (6.55×), Pittsburgh Pirates (8.44×), Atlético Madrid (12×), and San Diego Padres (9.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Asturias audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asturias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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