Atlantic Coast Conference Audience in United States

Atlantic Coast Conference logo

Atlantic Coast Conference has an estimated audience of 4,625,753 people in United States. 39.3% are female, 60.7% are male, average age 43.5. Top regions: North Carolina, Florida, Texas. Top brand affinities: Israel, Jeep Wagoneer, Jesse Plemons, Mothercare, Urban horticulture.

The average Atlantic Coast Conference fan in United States is 43.5 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Israel, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Israel (3.06× the country average). Demographically, the Atlantic Coast Conference audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Atlantic Coast Conference fans

Demographic split for Atlantic Coast Conference audience in United States
MetricValue
Female39.3%
Male60.7%
Average age43.5
Estimated audience size4,625,753

Audience persona

The typical Atlantic Coast Conference fan in United States is more male, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Atlantic Coast Conference in United States
RegionReachAffinity
North Carolina492,3023.54×
Florida388,7721.24×
Texas387,3110.97×
California274,8350.54×
South Carolina216,7783.11×
Georgia204,8381.44×
Virginia197,9821.76×
Alabama154,3362.39×
New York153,3620.59×
Pennsylvania145,2450.93×
Ohio140,9720.99×
Tennessee139,7851.51×
Illinois104,2000.68×
Kentucky100,5451.73×
Michigan82,6120.68×
Indiana82,5190.98×
Oklahoma66,0901.29×
New Jersey64,6940.55×
Maryland63,0230.79×
Massachusetts62,2740.68×
Louisiana60,0271.01×
Arizona56,9310.6×
Missouri56,1920.75×
Washington54,6030.59×
Iowa52,2381.37×
Nebraska48,9802.11×
Kansas48,6601.33×
Colorado45,4180.62×
Oregon45,1220.85×
Mississippi43,7401.15×
Utah42,5931.03×
Arkansas40,9231.07×
Wisconsin39,7560.57×
Connecticut38,9280.84×
West Virginia37,5051.74×
Minnesota32,3510.49×
Nevada23,9350.53×
Idaho23,7611.02×
New Mexico12,1110.52×
Washington, District of Columbia12,0710.87×
Hawaii10,6950.54×
New Hampshire8,4080.46×
Maine8,1840.49×
Delaware7,6440.6×
Montana7,4360.58×
Rhode Island7,0090.48×
South Dakota6,6650.62×
North Dakota4,0840.43×
Alaska3,7430.38×
Wyoming3,6690.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlantic Coast Conference audience
BrandAffinityCategory
Israel3.06×Travel & Leisure
Jeep Wagoneer5.65×Cars & Mobility
Jesse Plemons2.2×Movies & TV
Mothercare2.06×Kids & Family
Urban horticulture2.22×Home & Garden
Nebraska Cornhuskers football2.14×Sports
Kerang4.05×Travel & Leisure
Glossier2.84×Beauty & Wellness
Jill Scott2.96×Music & Radio
South Asian cuisine4.33×Food & Beverages
Monogram1.85×Home & Garden
Noodle (Gorillaz)1.64×Music & Radio
Home staging2.32×Home & Garden
Cachorro2.24×Pets & Animals
JamBase4.4×Music & Radio
Charlamagne Tha God3.51×Movies & TV
Jeep Grand Cherokee (WJ)2.25×Cars & Mobility
Viator2.02×Travel & Leisure
Chili con carne2.82×Food & Beverages
Ulysses S. Grant2.1×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlantic Coast Conference audience
TraitClusterScore
SustainabilityBALANCE1.54
Sports ActivityPOWER1.14
Early Adopter MentalityPOWER1.13
PatriotismCONSERVATISM1.09
Social Media UsageJOY1.05
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Atlantic Coast Conference
CountryShare
United States95.4%
Canada2.2%
Indonesia0.2%

See Atlantic Coast Conference audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Atlantic Coast Conference have in United States?

Atlantic Coast Conference has an estimated audience of 4,625,753 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Atlantic Coast Conference fans?

39.3% of Atlantic Coast Conference fans are female, 60.7% are male, with an average age of 43.5 years.

Which brands do Atlantic Coast Conference fans like most?

Atlantic Coast Conference fans show strongest brand affinity for Israel (3.06×), Jeep Wagoneer (5.65×), and Jesse Plemons (2.2×) over the country average.

Where do Atlantic Coast Conference fans live in United States?

Atlantic Coast Conference fans in United States are most concentrated in North Carolina (reach 492,302), Florida (reach 388,772), and Texas (reach 387,311). These three regions account for the largest share of the active audience.

What other brands do Atlantic Coast Conference fans also like?

Beyond Atlantic Coast Conference itself, the audience over-indexes on Jeep Wagoneer (5.65×), Jesse Plemons (2.2×), Mothercare (2.06×), and Urban horticulture (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic Coast Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.