Rascasse Audience Intelligence

Atlantic Coast Conference Audience in United States

A data profile of the people who buy, follow and care about Atlantic Coast Conference in United States — modelled from more than twelve digital signal sources. Atlantic Coast Conference has an estimated audience of 4,624,945 people in United States.

#78among Event in United States#615in Sports

The average Atlantic Coast Conference fan in United States is 43.5 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Florida.

Top brand affinities include Big 12 Conference, Chick-fil-A, Florida Gators football, with strongest over-indexing on Big 12 Conference (16.43× the country average).

Demographically, the Atlantic Coast Conference audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlantic Coast Conference fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Big 12 Conference.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlantic Coast Conference profile in United States.

Audience size
4.6M
in United States
Gender
39.3%♀
60.7% male
Age
43.5
average years
Country rank
#7138
Event in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlantic Coast Conference fans

39.3% are female, 60.7% are male, average age 43.5.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Atlantic Coast Conference audience in United States
MetricValue
Female39.3%
Male60.7%
Average age43.5
Estimated audience size4,624,945
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Atlantic Coast Conference audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3915%
40-4921%
50+34%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Atlantic Coast Conference audience comes from United States.

Worldwide audience distribution share by country for Atlantic Coast Conference
CountryShare
United States95.4%
Canada2.2%
Indonesia0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlantic Coast Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlantic Coast Conference fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~400K3.19×
02South Carolina~200K2.75×
03Alabama~100K2.17×
04Nebraska~40K1.92×
05Kentucky~100K1.66×
06Virginia~200K1.65×
07West Virginia~30K1.59×
08Tennessee~100K1.42×
09Georgia~200K1.40×
10Iowa~50K1.35×
11Kansas~50K1.30×
12Mississippi~50K1.21×
13Oklahoma~60K1.20×
14Florida~400K1.18×
15Arkansas~40K1.14×
16Indiana~90K1.10×
17Louisiana~60K1.08×
18Ohio~100K1.04×
19Washington, District of Columbia~10K1.02×
20Utah~40K1.01×
21Idaho~20K0.99×
22Texas~400K0.95×
23Pennsylvania~100K0.95×
24Connecticut~40K0.89×
25Oregon~40K0.84×
26South Dakota~9K0.84×
27Maryland~70K0.83×
28Missouri~60K0.82×
29Delaware~10K0.80×
30Massachusetts~70K0.78×
31Montana~10K0.78×
32Vermont~6K0.78×
33Alaska~8K0.77×
34North Dakota~7K0.77×
35Illinois~100K0.76×
36Michigan~90K0.74×
37Hawaii~10K0.73×
38Rhode Island~10K0.73×
39Colorado~50K0.70×
40New Hampshire~10K0.70×
41Maine~10K0.70×
42Wisconsin~50K0.68×
43New Mexico~20K0.67×
44New Jersey~80K0.64×
45Arizona~60K0.64×
46New York~200K0.62×
47Minnesota~40K0.61×
48Nevada~30K0.61×
49Washington~60K0.60×
50California~300K0.54×
Fig. 06

Affinity by region

Affinity by region — Atlantic Coast Conference, United States
0.54×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic Coast Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic Coast Conference audience
#·InterestCategoryAffinity×
01Big 12 ConferenceSports16.43×
02Washington Huskies footballSports11.15×
03Florida Gators footballSports9.79×
04Oklahoma Sooners footballSports7.05×
05Clemson Tigers footballSports6.45×
06Oregon Ducks footballSports6.17×
07Auburn Tigers footballSports6.06×
08Florida State Seminoles footballSports5.91×
09University of California, Los AngelesBusiness & Career4.71×
10Supreme Court of the United StatesPolitics & Society4.35×
11Duke Blue Devils men's basketballSports4.10×
12Political scienceBusiness & Career3.32×
13Drudge ReportSports3.06×
14Chick-fil-AFood & Beverages2.95×
15Chuck NorrisMovies & TV2.85×
16CBS SportsMovies & TV2.33×
17CollegeBusiness & Career1.91×
18UniversityBusiness & Career1.86×
19MSNNews1.73×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic Coast Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic Coast Conference audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER1.31×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic Coast Conference audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
CreativityOPEN0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlantic Coast Conference have in United States?

Atlantic Coast Conference has an estimated audience of 4,624,945 people in United States, concentrated in North Carolina and Texas.

02

What is the gender split and age of Atlantic Coast Conference fans?

39.3% of Atlantic Coast Conference fans are female, 60.7% are male, with an average age of 43.5 years.

03

Which brands do Atlantic Coast Conference fans like most?

Atlantic Coast Conference fans show strongest brand affinity for Big 12 Conference (16.43×), Chick-fil-A (2.95×), and Florida Gators football (9.79×) over the country average.

04

Where do Atlantic Coast Conference fans live in United States?

Atlantic Coast Conference fans in United States are most concentrated in North Carolina (reach ~400K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Atlantic Coast Conference fans also like?

Beyond Atlantic Coast Conference itself, the audience over-indexes on Chick-fil-A (2.95×), Florida Gators football (9.79×), Clemson Tigers football (6.45×), and Florida State Seminoles football (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Atlantic Coast Conference audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic Coast Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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