Automotive restoration Audience in United States

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Automotive restoration has an estimated audience of 2,641,512 people in United States. 15.2% are female, 84.8% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Israel, Tezz, N1 road (South Africa), Keith Stanfield, Urban Outfitters.

The average Automotive restoration fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Tezz, N1 road (South Africa), with strongest over-indexing on Israel (4.22× the country average). Demographically, the Automotive restoration audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Automotive restoration fans

Demographic split for Automotive restoration audience in United States
MetricValue
Female15.2%
Male84.8%
Average age45.9
Estimated audience size2,641,512

Audience persona

The typical Automotive restoration fan in United States is more male, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Automotive restoration in United States
RegionReachAffinity
Texas229,0871.01×
California195,6930.67×
Florida145,5600.81×
Arizona145,1812.69×
Connecticut89,5953.38×
New York86,6620.59×
Illinois77,2010.88×
Pennsylvania64,2420.72×
Michigan58,2390.84×
North Carolina53,7870.68×
New Jersey52,9380.79×
Ohio52,8640.65×
Virginia50,1220.78×
Washington50,0050.94×
Georgia49,8410.61×
Colorado46,2611.11×
Oregon43,5941.44×
Wisconsin36,2930.91×
Massachusetts34,5620.66×
Indiana32,7280.68×
Missouri32,4330.76×
Tennessee31,4720.59×
Minnesota31,1790.82×
Oklahoma26,8760.92×
South Carolina26,5600.67×
Utah26,5171.12×
Alabama26,4280.72×
Maryland22,3780.49×
Mississippi18,9600.87×
Louisiana18,6320.55×
Kansas18,2620.88×
Idaho18,2581.38×
Kentucky15,3580.46×
Arkansas14,1840.65×
Nebraska13,9581.05×
Nevada13,8400.54×
Iowa12,2800.56×
New Hampshire11,5391.11×
West Virginia10,7090.87×
Maine10,4811.11×
Alaska9,8651.75×
Montana9,3161.27×
Hawaii8,7210.77×
Wyoming8,6632.21×
South Dakota8,4881.39×
North Dakota8,2651.52×
New Mexico7,9340.6×
Rhode Island7,8650.94×
Vermont7,7361.67×
Delaware7,6311.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automotive restoration audience
BrandAffinityCategory
Israel4.22×Travel & Leisure
Tezz11.2×Movies & TV
N1 road (South Africa)6.05×Travel & Leisure
Keith Stanfield8.08×Movies & TV
Urban Outfitters2.29×Shopping
MK4.74×Music & Radio
Voltron: Legendary Defender15.1×Movies & TV
Iyanla Vanzant12.06×Business & Career
Hog Hunting2.58×Sports
South Asian cuisine6.58×Food & Beverages
Riedel (glass manufacturer)18.75×Home & Garden
Like Dandelion Dust10.68×Movies & TV
Steampunk3.46×Fashion & Accessoires
Nebraska Cornhuskers football2.44×Sports
Diane Sawyer6×Movies & TV
Jesse Plemons2.29×Movies & TV
Equinix9.21×Business & Career
Acoustic music2.98×Music & Radio
Hammock camping4.56×Travel & Leisure
Arrietty9.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automotive restoration audience
TraitClusterScore
Risk AppetiteTHRILL2.7
Family OrientationCONSERVATISM2.24
Luxury OrientationPREMIUM1.99
LGBTQ+ IdentityOPEN1.89
PatriotismCONSERVATISM1.74
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Automotive restoration
CountryShare
United States49.6%
United Kingdom7.0%
Australia5.2%

See Automotive restoration audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Automotive restoration have in United States?

Automotive restoration has an estimated audience of 2,641,512 people in United States, concentrated in Texas and California.

What is the gender split and age of Automotive restoration fans?

15.2% of Automotive restoration fans are female, 84.8% are male, with an average age of 45.9 years.

Which brands do Automotive restoration fans like most?

Automotive restoration fans show strongest brand affinity for Israel (4.22×), Tezz (11.2×), and N1 road (South Africa) (6.05×) over the country average.

Where do Automotive restoration fans live in United States?

Automotive restoration fans in United States are most concentrated in Texas (reach 229,087), California (reach 195,693), and Florida (reach 145,560). These three regions account for the largest share of the active audience.

What other brands do Automotive restoration fans also like?

Beyond Automotive restoration itself, the audience over-indexes on Tezz (11.2×), N1 road (South Africa) (6.05×), Keith Stanfield (8.08×), and Urban Outfitters (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive restoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.