Rascasse Audience Intelligence

Automotive restoration Audience in United States

Name: Automotive restoration — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Automotive restoration in United States — modelled from more than twelve digital signal sources. Automotive restoration has an estimated audience of 2,641,512 people in United States.

#5470among Topic in United States #386in Cars & Mobility

The average Automotive restoration fan in United States is 45.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Carcare, Solar energy, AutoZone, with strongest over-indexing on Carcare (18.9× the country average).

Demographically, the Automotive restoration audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automotive restoration fan in United States is more male, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive restoration profile in United States.

Audience size

2.6M

in United States

Gender

15.2%♀

84.8% male

Age

45.9

average years

Country rank

#11423

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Automotive restoration fans

15.2% are female, 84.8% are male, average age 45.9.

Fig. 02

Gender split

15.2%

Female

84.8%

Male

Demographic split for Automotive restoration audience in United States
Metric	Value
Female	15.2%
Male	84.8%
Average age	45.9
Estimated audience size	2,641,512

Fig. 03

Age distribution

Age distribution of the Automotive restoration audience in United States
Age bracket	Share	%
16-19		9%
20-29		12%
30-39		17%
40-49		24%
50+		38%

Fig. 04

Worldwide distribution

49.6%

of the worldwide Automotive restoration audience comes from United States.

Worldwide audience distribution share by country for Automotive restoration
Country	Share
United States	49.6%
United Kingdom	7.0%
Australia	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive restoration audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive restoration fans by region: top regions in United States
#	Region	Reach	×
01	Connecticut	~60K	2.42×
02	Arizona	~100K	2.04×
03	Oregon	~40K	1.19×
04	Vermont	~5K	1.18×
05	North Dakota	~6K	1.15×
06	South Dakota	~7K	1.12×
07	Alaska	~6K	1.12×
08	Idaho	~10K	1.11×
09	Montana	~8K	1.08×
10	Maine	~10K	1.06×
11	Kansas	~20K	1.05×
12	Colorado	~40K	1.04×
13	Delaware	~8K	1.04×
14	New Hampshire	~10K	1.03×
15	Rhode Island	~9K	1.03×
16	Nebraska	~10K	1.00×
17	West Virginia	~10K	1.00×
18	Utah	~20K	0.99×
19	Texas	~200K	0.98×
20	Mississippi	~20K	0.96×
21	Hawaii	~10K	0.96×
22	Washington, District of Columbia	~8K	0.96×
23	Oklahoma	~30K	0.95×
24	New Mexico	~10K	0.95×
25	New Jersey	~60K	0.93×
26	Wisconsin	~40K	0.93×
27	Arkansas	~20K	0.93×
28	Alabama	~30K	0.91×
29	Iowa	~20K	0.91×
30	Washington	~50K	0.90×
31	Missouri	~40K	0.90×
32	Virginia	~60K	0.89×
33	South Carolina	~30K	0.88×
34	Minnesota	~30K	0.88×
35	Louisiana	~30K	0.88×
36	Nevada	~20K	0.88×
37	Kentucky	~30K	0.87×
38	Michigan	~60K	0.86×
39	Indiana	~40K	0.86×
40	North Carolina	~70K	0.84×
41	Illinois	~70K	0.83×
42	Tennessee	~40K	0.83×
43	Florida	~100K	0.82×
44	Massachusetts	~40K	0.82×
45	Pennsylvania	~70K	0.81×
46	Maryland	~40K	0.81×
47	Ohio	~60K	0.78×
48	Georgia	~60K	0.77×
49	New York	~100K	0.67×
50	California	~200K	0.66×

Affinity by region — Automotive restoration, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive restoration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive restoration audience
#	Interest	Category	×
01	Goodyear Tire and Rubber Company	Cars & Mobility	20.74×
02	Carcare	Cars & Mobility	18.90×
03	ExxonMobil	Cars & Mobility	17.11×
04	Antique car	Cars & Mobility	13.13×
05	Auto show	Cars & Mobility	10.85×
06	Buick	Cars & Mobility	10.52×
07	Supercharger	Cars & Mobility	10.46×
08	Sustainable energy	Home & Garden	9.16×
09	Solar energy	Home & Garden	8.43×
10	O'Reilly Auto Parts	Cars & Mobility	8.24×
11	Advance Auto Parts	Cars & Mobility	7.94×
12	Renewable energy	Business & Career	7.78×
13	Family car	Cars & Mobility	7.48×
14	Diesel engine	Cars & Mobility	7.40×
15	Automobile repair shop	Cars & Mobility	6.35×
16	FedEx	Business & Career	6.17×
17	AutoZone	Cars & Mobility	5.92×
18	Vehicle insurance	Cars & Mobility	4.72×
19	NASCAR	Sports	4.60×
20	Mortgage loans	Business & Career	3.89×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive restoration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Automotive restoration audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.56×
Sustainability	BALANCE	2.51×
Patriotism	CONSERVATISM	2.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Automotive restoration audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.52×
Healthy Lifestyle	BALANCE	0.60×
Mindfulness	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Automotive restoration have in United States?

Automotive restoration has an estimated audience of 2,641,512 people in United States, concentrated in Texas and California.

What is the gender split and age of Automotive restoration fans?

15.2% of Automotive restoration fans are female, 84.8% are male, with an average age of 45.9 years.

Which brands do Automotive restoration fans like most?

Automotive restoration fans show strongest brand affinity for Carcare (18.9×), Solar energy (8.43×), and AutoZone (5.92×) over the country average.

Where do Automotive restoration fans live in United States?

Automotive restoration fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Automotive restoration fans also like?

Beyond Automotive restoration itself, the audience over-indexes on Solar energy (8.43×), AutoZone (5.92×), O'Reilly Auto Parts (8.24×), and Antique car (13.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive restoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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