AZ (rapper) Audience in United States

AZ (rapper) has an estimated audience of 1,134,657 people in United States. Top regions: Arizona, California, Texas. Top brand affinities: Commercial mortgage, Notre Dame Fighting Irish football, Acoustic music, Overtone, Brittney Griner.
AZ (rapper) fans in United States are concentrated in Arizona, with strong brand affinity for Commercial mortgage. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Commercial mortgage, Notre Dame Fighting Irish football, Acoustic music, with strongest over-indexing on Commercial mortgage (2.65× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of AZ (rapper) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,134,657 |
Audience persona
The typical AZ (rapper) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Commercial mortgage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arizona | 201,327 | 8.69× |
| California | 137,114 | 1.1× |
| Texas | 91,388 | 0.94× |
| Florida | 66,284 | 0.86× |
| New York | 64,522 | 1.02× |
| Virginia | 35,713 | 1.29× |
| Illinois | 35,653 | 0.94× |
| Georgia | 31,650 | 0.91× |
| Pennsylvania | 30,171 | 0.79× |
| North Carolina | 28,197 | 0.83× |
| New Jersey | 26,265 | 0.91× |
| Ohio | 25,958 | 0.74× |
| Washington | 22,793 | 1× |
| Michigan | 22,082 | 0.74× |
| Massachusetts | 19,837 | 0.89× |
| Tennessee | 19,493 | 0.86× |
| Indiana | 15,799 | 0.76× |
| Maryland | 15,626 | 0.8× |
| Colorado | 14,523 | 0.81× |
| Connecticut | 14,309 | 1.26× |
| Minnesota | 13,362 | 0.82× |
| Nevada | 13,122 | 1.2× |
| Missouri | 13,096 | 0.72× |
| Alabama | 13,051 | 0.82× |
| South Carolina | 12,981 | 0.76× |
| Wisconsin | 12,026 | 0.7× |
| Oregon | 12,025 | 0.92× |
| Louisiana | 11,832 | 0.81× |
| Utah | 10,769 | 1.06× |
| Kentucky | 9,970 | 0.7× |
| Oklahoma | 9,443 | 0.75× |
| Arkansas | 7,984 | 0.85× |
| Mississippi | 7,951 | 0.85× |
| Iowa | 7,110 | 0.76× |
| Kansas | 7,031 | 0.79× |
| New Mexico | 6,007 | 1.06× |
| Idaho | 5,832 | 1.03× |
| Nebraska | 4,243 | 0.75× |
| Hawaii | 4,087 | 0.84× |
| Washington, District of Columbia | 3,543 | 1.04× |
| West Virginia | 3,135 | 0.59× |
| Montana | 2,919 | 0.93× |
| New Hampshire | 2,886 | 0.65× |
| Rhode Island | 2,567 | 0.71× |
| Maine | 2,537 | 0.62× |
| Delaware | 2,162 | 0.69× |
| Alaska | 2,073 | 0.85× |
| South Dakota | 1,768 | 0.67× |
| North Dakota | 1,614 | 0.69× |
| Wyoming | 1,212 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 2.65× | Business & Career |
| Notre Dame Fighting Irish football | 2.08× | Sports |
| Acoustic music | 1.7× | Music & Radio |
| Overtone | 2.97× | Beauty & Wellness |
| Brittney Griner | 2.45× | Sports |
| Naomi Scott | 1.64× | Movies & TV |
| Jack Skellington | 1.91× | Movies & TV |
| Ellen Burstyn | 2.39× | Movies & TV |
| Wizards of Waverly Place | 1.77× | Movies & TV |
| Lebanese cuisine | 1.83× | Food & Beverages |
| Warren Zevon | 2.03× | Music & Radio |
| Iguala | 2.37× | Travel & Leisure |
| Alan Greenspan | 2.21× | Business & Career |
| wet n wild | 1.5× | Beauty & Wellness |
| John Frusciante | 1.59× | Music & Radio |
| World Extreme Cagefighting | 1.72× | Sports |
| T. Harv Eker | 2.4× | Literature |
| Cádiz | 1.9× | Travel & Leisure |
| Allama Iqbal Medical College | 1.97× | Health |
| Cazwell | 2.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.89 |
| Extroversion | THRILL | 1.5 |
| Mindfulness | BALANCE | 1.34 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.2% |
| United States | 42.2% |
| Italy | 5.6% |
See AZ (rapper) audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for AZ (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.