AZ (rapper) Audience in United States

AZ (rapper) has an estimated audience of 1,134,657 people in United States. Top regions: Arizona, California, Texas. Top brand affinities: Spotify, Gangsta rap, NBA, Los Angeles Lakers, Streetwear.

AZ (rapper) fans in United States are concentrated in Arizona, with strong brand affinity for Spotify. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Spotify, Gangsta rap, NBA, with strongest over-indexing on Spotify (1.58× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of AZ (rapper) fans

Demographic split for AZ (rapper) audience in United States
MetricValue
Estimated audience size1,134,657

Audience persona

The typical AZ (rapper) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Spotify.

Top regions in United States

Top regions ranked by reach for AZ (rapper) in United States
RegionReachAffinity
Arizona201,3278.69×
California137,1141.1×
Texas91,3880.94×
Florida66,2840.86×
New York64,5221.02×
Virginia35,7131.29×
Illinois35,6530.94×
Georgia31,6500.91×
Pennsylvania30,1710.79×
North Carolina28,1970.83×
New Jersey26,2650.91×
Ohio25,9580.74×
Washington22,7931×
Michigan22,0820.74×
Massachusetts19,8370.89×
Tennessee19,4930.86×
Indiana15,7990.76×
Maryland15,6260.8×
Colorado14,5230.81×
Connecticut14,3091.26×
Minnesota13,3620.82×
Nevada13,1221.2×
Missouri13,0960.72×
Alabama13,0510.82×
South Carolina12,9810.76×
Wisconsin12,0260.7×
Oregon12,0250.92×
Louisiana11,8320.81×
Utah10,7691.06×
Kentucky9,9700.7×
Oklahoma9,4430.75×
Arkansas7,9840.85×
Mississippi7,9510.85×
Iowa7,1100.76×
Kansas7,0310.79×
New Mexico6,0071.06×
Idaho5,8321.03×
Nebraska4,2430.75×
Hawaii4,0870.84×
Washington, District of Columbia3,5431.04×
West Virginia3,1350.59×
Montana2,9190.93×
New Hampshire2,8860.65×
Rhode Island2,5670.71×
Maine2,5370.62×
Delaware2,1620.69×
Alaska2,0730.85×
South Dakota1,7680.67×
North Dakota1,6140.69×
Wyoming1,2120.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AZ (rapper) audience
BrandAffinityCategory
Spotify1.58×Internet & Social Media
Gangsta rap3.23×Music & Radio
NBA1.5×Sports
Los Angeles Lakers2.21×Sports
Streetwear2.16×Fashion & Accessoires
Nike2.03×Fashion & Accessoires
LeBron James2.37×Sports
Reggae2×Music & Radio
Personal care1.55×Health
Cardi B2.85×Music & Radio
Drake2.97×Music & Radio
Nightclubs1.55×Music & Radio
Adidas1.77×Fashion & Accessoires
Balenciaga2.64×Fashion & Accessoires
Apple Music2.01×Music & Radio
Dance music1.68×Music & Radio
Beyoncé2.65×Music & Radio
Louis Vuitton1.62×Fashion & Accessoires
Supreme2.39×Fashion & Accessoires
Rihanna2.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AZ (rapper) audience
TraitClusterScore
Luxury OrientationPREMIUM1.89
ExtroversionTHRILL1.5
MindfulnessBALANCE1.34
Sports ActivityPOWER1.33
Healthy LifestyleBALANCE1.17
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for AZ (rapper)
CountryShare
Germany52.2%
United States42.2%
Italy5.6%

See AZ (rapper) audiences in other countries

More Hip hop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for AZ (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.