Big Buck's Audience in United States
Big Buck's has an estimated audience of 1,032,199 people in United States. 34.1% are female, 65.9% are male, average age 36.8. Top brand affinities: Aleksander Barkov, Jr., MK, Graham Greene, Israeli cuisine, Diane Sawyer.
Top brand affinities include Aleksander Barkov, Jr., MK, Graham Greene, with strongest over-indexing on Aleksander Barkov, Jr. (7.54× the country average). Demographically, the Big Buck's audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Need for Security.
Type: Topic
Demographics of Big Buck's fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 36.8 |
| Estimated audience size | 1,032,199 |
Audience persona
The typical Big Buck's fan in United States is more male, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Aleksander Barkov, Jr..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aleksander Barkov, Jr. | 7.54× | Sports |
| MK | 1.57× | Music & Radio |
| Graham Greene | 1.54× | Literature |
| Israeli cuisine | 2.11× | Food & Beverages |
| Diane Sawyer | 1.85× | Movies & TV |
| Chili con carne | 1.53× | Food & Beverages |
| Irrigation sprinkler | 1.78× | Home & Garden |
| James Beard | 2.12× | Literature |
| Pat's King of Steaks | 1.8× | |
| Davos | 1.59× | Travel & Leisure |
| Generation Iron | 1.71× | Movies & TV |
| Monroe Carell Jr. Children's Hospital at Vanderbilt | 1.6× | Travel & Leisure |
| Monroe Carell Jr. Children's Hospital at Vanderbilt | 1.59× | Travel & Leisure |
| Ottumwa, Iowa | 1.77× | Travel & Leisure |
| Shannon Leto | 1.53× | Movies & TV |
| John Gray (U.S. author) | 1.74× | Literature |
| Glucose Buddy | 1.54× | Health |
| Summer Days (And Summer Nights!!) | 1.56× | Music & Radio |
| Regent Theatre (Ipswich) | 1.74× | Arts & Culture |
| Jbc | 1.53× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| DIY Mentality | THRILL | 1.01 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.8% |
| Australia | 4.9% |
| Canada | 4.2% |
See Big Buck's audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Buck's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.