Rascasse Audience Intelligence

Big Buck's Audience in United States

A data profile of the people who buy, follow and care about Big Buck's in United States — modelled from more than twelve digital signal sources. Big Buck's has an estimated audience of 1,032,199 people in United States.

#8561among Topic in United States

The average Big Buck's fan in United States is 36.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, North Carolina.

Top brand affinities include Milwaukee Bucks, Banking, Hardware store, with strongest over-indexing on Milwaukee Bucks (10.91× the country average).

Demographically, the Big Buck's audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Buck's fan in United States is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Milwaukee Bucks.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Buck's profile in United States.

Audience size
1M
in United States
Gender
34.1%♀
65.9% male
Age
36.8
average years
Country rank
#23179
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Buck's fans

34.1% are female, 65.9% are male, average age 36.8.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Big Buck's audience in United States
MetricValue
Female34.1%
Male65.9%
Average age36.8
Estimated audience size1,032,199
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Big Buck's audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Big Buck's audience comes from United States.

Worldwide audience distribution share by country for Big Buck's
CountryShare
United States80.8%
Australia4.9%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Buck's audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Buck's fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K6.19×
02Arkansas~20K2.25×
03West Virginia~10K2.16×
04Wisconsin~30K1.97×
05Mississippi~20K1.92×
06Louisiana~20K1.82×
07Kentucky~20K1.55×
08Missouri~30K1.54×
09Pennsylvania~50K1.50×
10Minnesota~20K1.44×
11Alabama~20K1.33×
12South Dakota~3K1.27×
13North Dakota~3K1.27×
14Michigan~30K1.24×
15Iowa~10K1.24×
16Oklahoma~10K1.18×
17North Carolina~30K1.10×
18Tennessee~20K1.08×
19Maine~4K1.02×
20Vermont~2K1.02×
21Indiana~20K1.00×
22South Carolina~10K0.97×
23Georgia~30K0.93×
24Alaska~2K0.91×
25Kansas~7K0.90×
26Nebraska~5K0.90×
27Rhode Island~3K0.90×
28Virginia~20K0.89×
29Hawaii~4K0.89×
30Ohio~30K0.84×
31Delaware~2K0.84×
32New Mexico~4K0.82×
33Idaho~4K0.81×
34New Hampshire~3K0.81×
35Washington, District of Columbia~2K0.79×
36Nevada~7K0.75×
37Utah~7K0.72×
38Connecticut~7K0.71×
39Texas~60K0.67×
40Oregon~8K0.64×
41Arizona~10K0.62×
42Illinois~20K0.59×
43Massachusetts~10K0.57×
44Maryland~10K0.57×
45Colorado~9K0.57×
46Washington~10K0.52×
47New Jersey~10K0.51×
48New York~20K0.42×
49Florida~30K0.40×
50California~30K0.29×
Fig. 06

Affinity by region

Affinity by region — Big Buck's, United States
0.29×1.00×6.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Buck's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Buck's audience
#·InterestCategoryAffinity×
01Milwaukee BucksSports10.91×
02Discount TireShopping2.48×
03Hardware storeHome & Garden2.41×
04Efficient energy useTechnology & Electronics2.40×
05Online newspaperNews2.39×
06Dolly PartonMusic & Radio2.37×
07Home insuranceBusiness & Career2.01×
08Rail transportTravel & Leisure2.00×
09Public transportCars & Mobility1.97×
10Denver NuggetsSports1.91×
11Life insuranceBusiness & Career1.90×
12Used carCars & Mobility1.84×
13PharmacyBusiness & Career1.82×
14Credit (finance)Business & Career1.75×
15SubwayFood & Beverages1.71×
16BankingBusiness & Career1.68×
17Credit cardsBusiness & Career1.58×
18TraditionPolitics & Society1.56×
19Charitable organizationPolitics & Society1.56×
20Burger KingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Buck's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Buck's audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Buck's audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.46×
ExtroversionTHRILL0.59×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Buck's have in United States?

Big Buck's has an estimated audience of 1,032,199 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Big Buck's fans?

34.1% of Big Buck's fans are female, 65.9% are male, with an average age of 36.8 years.

03

Which brands do Big Buck's fans like most?

Big Buck's fans show strongest brand affinity for Milwaukee Bucks (10.91×), Banking (1.68×), and Hardware store (2.41×) over the country average.

04

Where do Big Buck's fans live in United States?

Big Buck's fans in United States are most concentrated in Texas (reach ~60K), Pennsylvania (reach ~50K), and North Carolina (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Big Buck's fans also like?

Beyond Big Buck's itself, the audience over-indexes on Banking (1.68×), Hardware store (2.41×), Online newspaper (2.39×), and Discount Tire (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Big Buck's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Buck's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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