Big Buck's Audience in United States
Big Buck's has an estimated audience of 1,032,199 people in United States. 34.1% are female, 65.9% are male, average age 36.8. Top brand affinities: Milwaukee Bucks, Home insurance, Life insurance, Lawn mower, Miley Cyrus.
Top brand affinities include Milwaukee Bucks, Home insurance, Life insurance, with strongest over-indexing on Milwaukee Bucks (7.54× the country average). Demographically, the Big Buck's audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Need for Security.
Type: Topic
Demographics of Big Buck's fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 36.8 |
| Estimated audience size | 1,032,199 |
Audience persona
The typical Big Buck's fan in United States is more male, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Milwaukee Bucks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milwaukee Bucks | 7.54× | Sports |
| Home insurance | 2.06× | Business & Career |
| Life insurance | 1.81× | Business & Career |
| Lawn mower | 1.79× | Home & Garden |
| Miley Cyrus | 1.8× | Music & Radio |
| Ryder Cup | 1.82× | Sports |
| Racing games | 1.51× | Games |
| Efficient energy use | 1.58× | Technology & Electronics |
| Charlotte Hornets | 1.8× | Sports |
| Angelina Jolie | 1.91× | Movies & TV |
| Sacramento Kings | 1.74× | Sports |
| GMC | 1.68× | Cars & Mobility |
| Royal family | 2× | Politics & Society |
| Dodge Ram | 1.88× | Cars & Mobility |
| Angling | 1.58× | Sports |
| National Rifle Association | 1.9× | Politics & Society |
| Jennifer Lawrence | 1.6× | Movies & TV |
| Tom Brady | 1.56× | Sports |
| Julia Roberts | 1.75× | Movies & TV |
| Electronic sports | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| DIY Mentality | THRILL | 1.01 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.8% |
| Australia | 4.9% |
| Canada | 4.2% |
See Big Buck's audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Buck's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.