Birch Audience in United States

Birch logo

Birch has an estimated audience of 1,028,304 people in United States. 69.4% are female, 30.6% are male, average age 40.7. Top regions: California, Wisconsin, New York. Top brand affinities: Alaska, Janitor, Hebe, Graham Coxon, Solo climbing.

The average Birch fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Wisconsin, New York. Top brand affinities include Alaska, Janitor, Hebe, with strongest over-indexing on Alaska (1.51× the country average). Demographically, the Birch audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Birch fans

Demographic split for Birch audience in United States
MetricValue
Female69.4%
Male30.6%
Average age40.7
Estimated audience size1,028,304

Audience persona

The typical Birch fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Birch in United States
RegionReachAffinity
California115,0941.02×
Wisconsin75,4674.88×
New York71,2441.24×
Texas61,0280.69×
Florida48,0370.69×
New Jersey36,1751.38×
Minnesota35,3682.4×
Illinois30,6030.89×
Washington26,3771.28×
Pennsylvania25,9690.75×
Ohio25,5760.81×
Massachusetts25,2611.25×
Georgia24,3550.77×
Virginia23,4870.94×
North Carolina22,8170.74×
Michigan22,7150.84×
Oregon15,8831.35×
Colorado15,2240.94×
Tennessee14,8490.72×
Arizona14,3120.68×
Indiana13,0010.69×
Maryland12,7240.72×
Missouri11,9310.72×
South Carolina10,1570.66×
Utah9,7821.06×
Connecticut9,4430.92×
Alabama8,7380.61×
Kentucky8,3200.65×
Louisiana7,8870.59×
Oklahoma7,8500.69×
Kansas7,1420.88×
Iowa6,7570.8×
Nevada6,2740.63×
Idaho5,8541.14×
Arkansas5,7630.68×
Mississippi5,1300.61×
Maine5,0621.37×
New Hampshire4,7951.18×
Alaska4,2811.95×
Vermont3,7632.08×
New Mexico3,3770.65×
Montana3,3281.17×
Nebraska3,3070.64×
West Virginia2,9510.62×
Hawaii2,7480.62×
Rhode Island2,5870.79×
Washington, District of Columbia2,4600.8×
Delaware1,8110.64×
North Dakota1,5990.76×
South Dakota1,5020.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birch audience
BrandAffinityCategory
Alaska1.51×Travel & Leisure
Janitor2.65×Home & Garden
Hebe2.25×Home & Garden
Graham Coxon10.93×Music & Radio
Solo climbing1.62×Sports
Enrique Hernández (baseball)3.04×Sports
Gumbal1.65×Cars & Mobility
New Era (Namibia)1.52×News
Certified diabetes educator2.46×Business & Career
Geothermal heating1.55×Home & Garden
Voltron: Legendary Defender2.46×Movies & TV
Software widget2.25×Technology & Electronics
Ludo (board game)1.65×Games
Hongik University1.82×Business & Career
Ethical living4.79×Politics & Society
Vacaville, California1.52×Travel & Leisure
Community engagement1.71×Politics & Society
Ural Mountains1.7×Travel & Leisure
Escape Games2.24×Games
Bounce (film)1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birch audience
TraitClusterScore
Design AffinityPREMIUM1.65
Price SensitivityPREMIUM1.4
DIY MentalityTHRILL1.39
IndulgenceJOY1.36
Family OrientationCONSERVATISM1.27
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Birch
CountryShare
United States36.7%
United Kingdom10.6%
Poland8.7%

See Birch audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Birch have in United States?

Birch has an estimated audience of 1,028,304 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Birch fans?

69.4% of Birch fans are female, 30.6% are male, with an average age of 40.7 years.

Which brands do Birch fans like most?

Birch fans show strongest brand affinity for Alaska (1.51×), Janitor (2.65×), and Hebe (2.25×) over the country average.

Where do Birch fans live in United States?

Birch fans in United States are most concentrated in California (reach 115,094), Wisconsin (reach 75,467), and New York (reach 71,244). These three regions account for the largest share of the active audience.

What other brands do Birch fans also like?

Beyond Birch itself, the audience over-indexes on Janitor (2.65×), Hebe (2.25×), Graham Coxon (10.93×), and Solo climbing (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.