Rascasse Audience Intelligence

Birch Audience in United States

A data profile of the people who buy, follow and care about Birch in United States — modelled from more than twelve digital signal sources. Birch has an estimated audience of 1,028,304 people in United States.

#8among Plant in United States#8576among Topic in United States#1097in Home & Garden

The average Birch fan in United States is 40.7 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, New York.

Top brand affinities include Real property, Non-alcoholic beverage, Hardware store, with strongest over-indexing on Real property (2.6× the country average).

Demographically, the Birch audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birch fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birch profile in United States.

Audience size
1M
in United States
Gender
69.4%♀
30.6% male
Age
40.7
average years
Country rank
#23236
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birch fans

69.4% are female, 30.6% are male, average age 40.7.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Birch audience in United States
MetricValue
Female69.4%
Male30.6%
Average age40.7
Estimated audience size1,028,304
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Birch audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Birch audience comes from United States.

Worldwide audience distribution share by country for Birch
CountryShare
United States36.2%
United Kingdom10.5%
Poland8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birch audience in United States is strongest.

Fig. 05

Top regions by affinity

Birch fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K8.85×
02Minnesota~30K2.13×
03Alaska~4K1.90×
04Vermont~3K1.58×
05New Hampshire~5K1.26×
06Maine~5K1.26×
07New Jersey~30K1.21×
08Oregon~10K1.20×
09Washington~20K1.12×
10Idaho~6K1.10×
11New York~60K1.09×
12Montana~3K1.08×
13Massachusetts~20K1.03×
14Utah~9K1.02×
15Colorado~20K0.97×
16California~100K0.89×
17Connecticut~9K0.89×
18North Dakota~2K0.86×
19Illinois~30K0.84×
20Virginia~20K0.84×
21Rhode Island~3K0.83×
22South Dakota~2K0.83×
23Kansas~6K0.80×
24Michigan~20K0.79×
25Washington, District of Columbia~2K0.79×
26Iowa~7K0.78×
27West Virginia~4K0.75×
28Delaware~2K0.74×
29Ohio~20K0.73×
30Georgia~20K0.72×
31Arkansas~6K0.72×
32Nebraska~4K0.72×
33Hawaii~3K0.72×
34Tennessee~10K0.71×
35Missouri~10K0.71×
36New Mexico~4K0.71×
37North Carolina~20K0.70×
38Oklahoma~8K0.70×
39Pennsylvania~20K0.69×
40Indiana~10K0.69×
41Maryland~10K0.69×
42Kentucky~9K0.69×
43Mississippi~6K0.69×
44Texas~60K0.66×
45South Carolina~10K0.66×
46Arizona~10K0.65×
47Alabama~9K0.65×
48Louisiana~9K0.65×
49Nevada~6K0.64×
50Florida~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Birch, United States
0.63×1.00×8.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birch audience
#·InterestCategoryAffinity×
01Twilight (series)Movies & TV3.05×
02Non-alcoholic beverageFood & Beverages2.91×
03Garden centreHome & Garden2.65×
04Real propertyHome & Garden2.60×
05BlanketHome & Garden2.55×
06Garden furnitureHome & Garden2.11×
07TablewareFood & Beverages2.09×
08Hardware storeHome & Garden1.96×
09Britney SpearsMusic & Radio1.88×
10LibraryLiterature1.84×
11Rail transportTravel & Leisure1.82×
12Made in USABusiness & Career1.67×
13Charitable organizationPolitics & Society1.66×
14PersonalisationHome & Garden1.66×
15PastryFood & Beverages1.62×
16PharmacyBusiness & Career1.61×
17ZooKids & Family1.59×
18PubFood & Beverages1.59×
19GeneticsKids & Family1.51×
20Veterinary medicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birch audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
IndividualismJOY1.66×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birch audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Social Media UsageJOY0.70×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birch have in United States?

Birch has an estimated audience of 1,028,304 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Birch fans?

69.4% of Birch fans are female, 30.6% are male, with an average age of 40.7 years.

03

Which brands do Birch fans like most?

Birch fans show strongest brand affinity for Real property (2.6×), Non-alcoholic beverage (2.91×), and Hardware store (1.96×) over the country average.

04

Where do Birch fans live in United States?

Birch fans in United States are most concentrated in Wisconsin (reach ~100K), California (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Birch fans also like?

Beyond Birch itself, the audience over-indexes on Non-alcoholic beverage (2.91×), Hardware store (1.96×), Britney Spears (1.88×), and Genetics (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Birch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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