Rascasse Audience Intelligence

Block Island Audience in United States

A data profile of the people who buy, follow and care about Block Island in United States — modelled from more than twelve digital signal sources. Block Island has an estimated audience of 268,297 people in United States.

#75among Island in United States#6226among POI in United States#4299in Travel & Leisure

The average Block Island fan in United States is 44.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Connecticut.

Top brand affinities include Boston Bruins, Trader Joe's, Nonprofit organization, with strongest over-indexing on Boston Bruins (5.82× the country average).

Demographically, the Block Island audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Block Island fan in United States is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Block Island profile in United States.

Audience size
268K
in United States
Gender
64.5%♀
35.5% male
Age
44.6
average years
Country rank
#51125
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Block Island fans

64.5% are female, 35.5% are male, average age 44.6.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Block Island audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.6
Estimated audience size268,297
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Block Island audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4929%
50+30%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Block Island audience comes from United States.

Worldwide audience distribution share by country for Block Island
CountryShare
United States94.7%
Germany3.6%
Italy1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Block Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Block Island fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K18.57×
02Connecticut~20K7.94×
03Massachusetts~20K4.52×
04New Hampshire~2K2.31×
05Vermont<1K1.85×
06New York~30K1.67×
07New Jersey~9K1.30×
08Maine~1K1.28×
09Washington, District of Columbia<1K0.87×
10Pennsylvania~7K0.81×
11Delaware<1K0.81×
12North Dakota<1K0.62×
13Alaska<1K0.61×
14South Dakota<1K0.58×
15Maryland~3K0.57×
16Montana<1K0.51×
17Virginia~3K0.50×
18West Virginia<1K0.46×
19Hawaii<1K0.44×
20Idaho<1K0.43×
21South Carolina~2K0.40×
22Mississippi<1K0.40×
23New Mexico<1K0.40×
24Nebraska<1K0.40×
25Arkansas<1K0.37×
26North Carolina~3K0.36×
27Kansas<1K0.35×
28Florida~6K0.34×
29Colorado~1K0.34×
30Kentucky~1K0.34×
31Iowa<1K0.34×
32Ohio~3K0.32×
33Oklahoma<1K0.32×
34Tennessee~2K0.31×
35Louisiana~1K0.31×
36Utah<1K0.31×
37Nevada<1K0.30×
38Indiana~1K0.29×
39Missouri~1K0.29×
40Minnesota~1K0.29×
41Alabama~1K0.29×
42Oregon<1K0.29×
43Wisconsin~1K0.28×
44Illinois~2K0.27×
45Georgia~2K0.27×
46Michigan~2K0.27×
47Arizona~1K0.24×
48Washington~1K0.24×
49Texas~4K0.19×
50California~5K0.17×
Fig. 06

Affinity by region

Affinity by region — Block Island, United States
0.17×1.00×18.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Block Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Block Island audience
#·InterestCategoryAffinity×
01SailGPSports13.15×
02America's CupSports13.15×
03New England RevolutionSports8.14×
04Boston BruinsSports5.82×
05Boat showTravel & Leisure4.44×
06Garden centreHome & Garden3.29×
07Art DecoArts & Culture3.11×
08Bob DylanMusic & Radio2.78×
09Boston Red SoxSports2.58×
10Rail transportTravel & Leisure2.37×
11Non-alcoholic beverageFood & Beverages2.33×
12Garden furnitureHome & Garden2.24×
13PubFood & Beverages2.07×
14Charitable organizationPolitics & Society1.82×
15Trader Joe'sShopping1.80×
16EspressoFood & Beverages1.80×
17Hardware storeHome & Garden1.66×
18Home insuranceBusiness & Career1.66×
19Nonprofit organizationPolitics & Society1.55×
20Life insuranceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Block Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Block Island audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
TravellingTHRILL1.96×
Community OrientationOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Block Island audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Social Media UsageJOY0.74×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Block Island have in United States?

Block Island has an estimated audience of 268,297 people in United States, concentrated in New York and Massachusetts.

02

What is the gender split and age of Block Island fans?

64.5% of Block Island fans are female, 35.5% are male, with an average age of 44.6 years.

03

Which brands do Block Island fans like most?

Block Island fans show strongest brand affinity for Boston Bruins (5.82×), Trader Joe's (1.8×), and Nonprofit organization (1.55×) over the country average.

04

Where do Block Island fans live in United States?

Block Island fans in United States are most concentrated in New York (reach ~30K), Massachusetts (reach ~20K), and Connecticut (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Block Island fans also like?

Beyond Block Island itself, the audience over-indexes on Trader Joe's (1.8×), Nonprofit organization (1.55×), Rail transport (2.37×), and SailGP (13.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Block Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Block Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →