Block Island Audience in United States

Block Island logo

Block Island has an estimated audience of 268,297 people in United States. 64.5% are female, 35.5% are male, average age 44.6. Top regions: New York, Massachusetts, Connecticut. Top brand affinities: Boston Red Sox, Boston Bruins, Renovation, New England Patriots, Tom Brady.

The average Block Island fan in United States is 44.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Connecticut. Top brand affinities include Boston Red Sox, Boston Bruins, Renovation, with strongest over-indexing on Boston Red Sox (4.63× the country average). Demographically, the Block Island audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Block Island fans

Demographic split for Block Island audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.6
Estimated audience size268,297

Audience persona

The typical Block Island fan in United States is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Boston Red Sox.

Top regions in United States

Top regions ranked by reach for Block Island in United States
RegionReachAffinity
New York28,1131.88×
Massachusetts26,5565.02×
Connecticut23,5048.73×
Rhode Island14,98417.55×
New Jersey9,4251.38×
Pennsylvania7,5470.84×
Florida5,8310.32×
California4,3520.15×
Texas3,5640.15×
Virginia3,2090.49×
North Carolina2,6620.33×
Maryland2,5840.56×
New Hampshire2,5492.41×
Ohio2,3200.28×
Illinois1,9440.22×
Georgia1,9190.23×
Michigan1,4380.21×
South Carolina1,3540.34×
Tennessee1,3330.25×
Colorado1,2420.29×
Maine1,2251.27×
Indiana1,0530.21×
Vermont9311.98×
Missouri8930.21×
Washington8570.16×
Arizona8400.15×
Minnesota7790.2×
Kentucky7730.23×
Washington, District of Columbia7530.93×
Wisconsin6750.17×
Louisiana6060.18×
Delaware5410.73×
Alabama5350.14×
Oregon5130.17×
Utah4150.17×
Oklahoma4050.14×
Iowa3730.17×
Kansas3660.17×
West Virginia3480.28×
Nevada3200.12×
Arkansas3000.14×
Mississippi2470.11×
Nebraska2460.18×
Hawaii1980.17×
New Mexico1870.14×
Idaho1730.13×
Montana1350.18×
Alaska960.17×
South Dakota730.12×
Wyoming610.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Block Island audience
BrandAffinityCategory
Boston Red Sox4.63×Sports
Boston Bruins7.23×Sports
Renovation1.71×Home & Garden
New England Patriots2.22×Sports
Tom Brady3.14×Sports
Air travel1.65×Travel & Leisure
Boat show4.43×Travel & Leisure
New England Revolution9.6×Sports
Pub1.92×Food & Beverages
Garden furniture2.22×Home & Garden
Business class2.47×Travel & Leisure
Home insurance1.79×Business & Career
Airline1.52×Travel & Leisure
Rail transport1.6×Travel & Leisure
Life insurance1.51×Business & Career
Boston Celtics1.58×Sports
Standup paddleboarding2.22×Sports
America's Cup11.71×Sports
Garden centre2.67×Home & Garden
Slow cooker1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Block Island audience
TraitClusterScore
Quality AwarenessPREMIUM2.47
TravellingTHRILL2
DIY MentalityTHRILL1.52
Community OrientationOPEN1.45
TraditionCONSERVATISM1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Block Island
CountryShare
United States94.9%
Germany3.5%
Italy1.6%

See Block Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Block Island have in United States?

Block Island has an estimated audience of 268,297 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Block Island fans?

64.5% of Block Island fans are female, 35.5% are male, with an average age of 44.6 years.

Which brands do Block Island fans like most?

Block Island fans show strongest brand affinity for Boston Red Sox (4.63×), Boston Bruins (7.23×), and Renovation (1.71×) over the country average.

Where do Block Island fans live in United States?

Block Island fans in United States are most concentrated in New York (reach 28,113), Massachusetts (reach 26,556), and Connecticut (reach 23,504). These three regions account for the largest share of the active audience.

What other brands do Block Island fans also like?

Beyond Block Island itself, the audience over-indexes on Boston Bruins (7.23×), Renovation (1.71×), New England Patriots (2.22×), and Tom Brady (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Block Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.