Rascasse Audience Intelligence

BMW X5 (E53) Audience in United States

A data profile of the people who buy, follow and care about BMW X5 (E53) in United States — modelled from more than twelve digital signal sources. BMW X5 (E53) has an estimated audience of 1,725,763 people in United States.

#118among Car type in United States#101among Car Model in United States#536in Cars & Mobility

The average BMW X5 (E53) fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Extreme sport, Road movie, Motorcycles, with strongest over-indexing on Extreme sport (3.41× the country average).

Demographically, the BMW X5 (E53) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X5 (E53) fan in United States is more male, around 31.4 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X5 (E53) profile in United States.

Audience size
1.7M
in United States
Gender
19.9%♀
80.1% male
Age
31.4
average years
Country rank
#15965
Car Model in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X5 (E53) fans

19.9% are female, 80.1% are male, average age 31.4.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for BMW X5 (E53) audience in United States
MetricValue
Female19.9%
Male80.1%
Average age31.4
Estimated audience size1,725,763
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the BMW X5 (E53) audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4914%
50+6%
Fig. 04

Worldwide distribution

18.2%

of the worldwide BMW X5 (E53) audience comes from United States.

Worldwide audience distribution share by country for BMW X5 (E53)
CountryShare
United States18.2%
Japan9.7%
Poland6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X5 (E53) audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X5 (E53) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.70×
02New York~100K1.49×
03Maryland~40K1.49×
04Connecticut~20K1.48×
05Florida~200K1.47×
06Georgia~70K1.41×
07Massachusetts~40K1.39×
08California~200K1.33×
09Texas~200K1.32×
10Illinois~70K1.30×
11South Carolina~30K1.26×
12North Carolina~60K1.20×
13Arizona~40K1.17×
14Alabama~30K1.17×
15Rhode Island~6K1.16×
16Virginia~50K1.15×
17Pennsylvania~60K1.14×
18Delaware~5K1.13×
19Louisiana~20K1.12×
20Washington, District of Columbia~5K1.08×
21Washington~30K1.04×
22Colorado~30K1.04×
23New Hampshire~6K1.00×
24Tennessee~30K0.98×
25Nevada~20K0.97×
26Mississippi~10K0.96×
27Michigan~40K0.95×
28Missouri~20K0.91×
29Ohio~50K0.90×
30Arkansas~10K0.89×
31Hawaii~6K0.89×
32Minnesota~20K0.87×
33Indiana~30K0.85×
34Oregon~20K0.84×
35Oklahoma~20K0.84×
36Kentucky~20K0.80×
37Wisconsin~20K0.79×
38Utah~10K0.79×
39Kansas~10K0.77×
40Alaska~3K0.77×
41New Mexico~6K0.76×
42Vermont~2K0.74×
43Nebraska~6K0.73×
44Maine~4K0.73×
45Idaho~6K0.72×
46West Virginia~5K0.68×
47Iowa~9K0.67×
48South Dakota~2K0.62×
49North Dakota~2K0.57×
50Montana~2K0.53×
Fig. 06

Affinity by region

Affinity by region — BMW X5 (E53), United States
0.53×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X5 (E53) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X5 (E53) audience
#·InterestCategoryAffinity×
01Road movieMovies & TV5.79×
02Vehicle audioCars & Mobility5.38×
03Rim (wheel)Cars & Mobility3.49×
04Extreme sportSports3.41×
05CryptocurrencyTechnology & Electronics3.07×
06ParachutingSports2.56×
07Street artArts & Culture2.49×
08JudoSports2.47×
09TaekwondoSports2.31×
10Digital cameraTechnology & Electronics2.26×
11Electronic dance musicMusic & Radio2.17×
12MotorcyclesCars & Mobility2.01×
13Computer securityBusiness & Career1.90×
14Action-adventure gameGames1.87×
15BirdwatchingPets & Animals1.84×
16Massively multiplayer online gamesGames1.79×
17Motivational speakingBusiness & Career1.59×
18Collectible card gameGames1.59×
19Hair ExtensionsBeauty & Wellness1.53×
20BicycleCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X5 (E53) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X5 (E53) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.01×
Urban LifestyleOPEN2.49×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X5 (E53) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.36×
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X5 (E53) have in United States?

BMW X5 (E53) has an estimated audience of 1,725,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW X5 (E53) fans?

19.9% of BMW X5 (E53) fans are female, 80.1% are male, with an average age of 31.4 years.

03

Which brands do BMW X5 (E53) fans like most?

BMW X5 (E53) fans show strongest brand affinity for Extreme sport (3.41×), Road movie (5.79×), and Motorcycles (2.01×) over the country average.

04

Where do BMW X5 (E53) fans live in United States?

BMW X5 (E53) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X5 (E53) fans also like?

Beyond BMW X5 (E53) itself, the audience over-indexes on Road movie (5.79×), Motorcycles (2.01×), Electronic dance music (2.17×), and Street art (2.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5 (E53). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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