BMW X5 (E53) Audience in United States

BMW X5 (E53) has an estimated audience of 1,623,258 people in United States. 19.9% are female, 80.1% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Extreme sport, Volkswagen ID.4, Motorcycles, Hair Extensions, Donation.

The average BMW X5 (E53) fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Extreme sport, Volkswagen ID.4, Motorcycles, with strongest over-indexing on Extreme sport (2.95× the country average). Demographically, the BMW X5 (E53) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X5 (E53) fans

Demographic split for BMW X5 (E53) audience in United States
MetricValue
Female19.9%
Male80.1%
Average age31.4
Estimated audience size1,623,258

Audience persona

The typical BMW X5 (E53) fan in United States is more male, around 31.4 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Top regions in United States

Top regions ranked by reach for BMW X5 (E53) in United States
RegionReachAffinity
California248,6791.39×
Texas195,4111.4×
Florida163,4671.49×
New York141,3091.56×
Illinois73,4181.36×
New Jersey72,6131.76×
Georgia72,2831.45×
Pennsylvania63,4571.16×
North Carolina60,6731.24×
Virginia46,3451.17×
Ohio46,0490.92×
Massachusetts45,4971.42×
Maryland41,6421.49×
Michigan40,9130.96×
Arizona39,1691.18×
Washington34,8711.07×
Tennessee31,8390.98×
South Carolina31,0191.27×
Colorado27,2431.06×
Alabama26,0191.15×
Indiana25,7360.87×
Connecticut24,1941.49×
Missouri23,9490.92×
Louisiana23,3801.12×
Minnesota20,5390.88×
Wisconsin19,3140.79×
Kentucky16,1940.8×
Oregon15,6790.84×
Nevada15,5190.99×
Oklahoma15,0400.83×
Mississippi12,3750.93×
Utah11,6250.8×
Arkansas11,5560.86×
Kansas9,7310.76×
Iowa8,7790.66×
New Hampshire6,2580.98×
Hawaii6,0740.87×
New Mexico5,9100.73×
Rhode Island5,7491.11×
Nebraska5,7140.7×
Idaho5,5950.69×
Washington, District of Columbia5,2251.07×
Delaware4,8471.08×
West Virginia4,6530.62×
Maine4,1270.71×
Alaska2,4300.7×
Montana2,2190.49×
South Dakota2,0970.56×
Vermont1,9540.69×
North Dakota1,6860.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X5 (E53) audience
BrandAffinityCategory
Extreme sport2.95×Sports
Volkswagen ID.413×Cars & Mobility
Motorcycles2.04×Cars & Mobility
Hair Extensions2.18×Beauty & Wellness
Donation1.99×Business & Career
Vehicle audio6.37×Cars & Mobility
Manga1.6×Literature
Sneaker collecting1.84×Fashion & Accessoires
Road movie3.9×Movies & TV
Electronic dance music1.77×Music & Radio
Rim (wheel)4.37×Cars & Mobility
Judo2.53×Sports
Digital camera2.34×Technology & Electronics
Action role-playing game1.83×Games
Digital audio workstation2.82×Technology & Electronics
Collectible card game1.81×Games
Massively multiplayer online games1.58×Games
Street art1.63×Arts & Culture
Madison Beer1.88×Music & Radio
Broadcasting of sports events1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X5 (E53) audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Urban LifestyleOPEN1.63
Sports ActivityPOWER1.34
Need for SecurityCONSERVATISM1.17
TraditionCONSERVATISM0.77
MindfulnessBALANCE0.7

Worldwide distribution

Worldwide audience distribution share by country for BMW X5 (E53)
CountryShare
United States17.0%
Japan9.4%
Australia7.7%

See BMW X5 (E53) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X5 (E53) have in United States?

BMW X5 (E53) has an estimated audience of 1,623,258 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X5 (E53) fans?

19.9% of BMW X5 (E53) fans are female, 80.1% are male, with an average age of 31.4 years.

Which brands do BMW X5 (E53) fans like most?

BMW X5 (E53) fans show strongest brand affinity for Extreme sport (2.95×), Volkswagen ID.4 (13×), and Motorcycles (2.04×) over the country average.

Where do BMW X5 (E53) fans live in United States?

BMW X5 (E53) fans in United States are most concentrated in California (reach 248,679), Texas (reach 195,411), and Florida (reach 163,467). These three regions account for the largest share of the active audience.

What other brands do BMW X5 (E53) fans also like?

Beyond BMW X5 (E53) itself, the audience over-indexes on Volkswagen ID.4 (13×), Motorcycles (2.04×), Hair Extensions (2.18×), and Donation (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5 (E53). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.