Bobby Orr Audience in United States
Bobby Orr has an estimated audience of 392,780 people in United States. 0.0% are female, 100.0% are male, average age 42.6. Top regions: Massachusetts, Florida, New York. Top brand affinities: Alaska, Minnesota, Nebraska, Pro-Ject, Sinaloa.
The average Bobby Orr fan in United States is 42.6 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New York. Top brand affinities include Alaska, Minnesota, Nebraska, with strongest over-indexing on Alaska (11.2× the country average). Demographically, the Bobby Orr audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Bobby Orr fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 42.6 |
| Estimated audience size | 392,780 |
Audience persona
The typical Bobby Orr fan in United States is more male, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 45,435 | 5.87× |
| Florida | 24,036 | 0.9× |
| New York | 24,011 | 1.09× |
| California | 21,033 | 0.49× |
| Texas | 12,853 | 0.38× |
| Pennsylvania | 12,695 | 0.96× |
| Michigan | 11,385 | 1.11× |
| Illinois | 11,187 | 0.85× |
| New Jersey | 8,798 | 0.88× |
| North Carolina | 8,438 | 0.71× |
| Ohio | 7,884 | 0.65× |
| New Hampshire | 7,305 | 4.72× |
| Connecticut | 7,070 | 1.79× |
| Minnesota | 6,873 | 1.22× |
| Virginia | 6,591 | 0.69× |
| Colorado | 6,491 | 1.05× |
| Georgia | 5,657 | 0.47× |
| Washington | 4,888 | 0.62× |
| Missouri | 4,681 | 0.74× |
| Arizona | 4,581 | 0.57× |
| Maine | 4,563 | 3.24× |
| Tennessee | 4,331 | 0.55× |
| Maryland | 4,218 | 0.62× |
| Wisconsin | 4,213 | 0.71× |
| Rhode Island | 4,046 | 3.24× |
| Indiana | 3,950 | 0.55× |
| South Carolina | 3,798 | 0.64× |
| Oregon | 2,533 | 0.56× |
| Nevada | 2,484 | 0.65× |
| Vermont | 2,192 | 3.18× |
| Kentucky | 1,946 | 0.4× |
| Utah | 1,899 | 0.54× |
| Louisiana | 1,842 | 0.36× |
| Iowa | 1,796 | 0.55× |
| Oklahoma | 1,741 | 0.4× |
| Alabama | 1,669 | 0.3× |
| Kansas | 1,476 | 0.48× |
| Washington, District of Columbia | 1,094 | 0.93× |
| Nebraska | 1,071 | 0.54× |
| Idaho | 1,060 | 0.54× |
| Arkansas | 1,041 | 0.32× |
| Montana | 959 | 0.88× |
| Mississippi | 872 | 0.27× |
| North Dakota | 781 | 0.97× |
| New Mexico | 777 | 0.39× |
| West Virginia | 776 | 0.42× |
| Hawaii | 774 | 0.46× |
| Delaware | 713 | 0.66× |
| Alaska | 573 | 0.68× |
| South Dakota | 464 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 11.2× | Travel & Leisure |
| Minnesota | 4.45× | Travel & Leisure |
| Nebraska | 3.63× | Travel & Leisure |
| Pro-Ject | 4.92× | Music & Radio |
| Sinaloa | 3.55× | Travel & Leisure |
| Google Analytics | 4.72× | Internet & Social Media |
| Urban Outfitters | 1.66× | Shopping |
| Israel | 1.87× | Travel & Leisure |
| Justice | 2.45× | Politics & Society |
| Pillow | 1.81× | Home & Garden |
| Product design | 1.63× | Business & Career |
| Saving | 2.35× | Business & Career |
| Kerala | 4.37× | Travel & Leisure |
| JibJab | 3.8× | Internet & Social Media |
| Sailor | 3.16× | Travel & Leisure |
| Elsword | 10.45× | Games |
| Halsey, Oregon | 5.24× | Travel & Leisure |
| Rajasthan | 10.45× | Travel & Leisure |
| Winemaking | 2.74× | Food & Beverages |
| Consequence (rapper) | 3.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.32 |
| Risk Appetite | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.26 |
| Extroversion | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.3% |
| Germany | 2.1% |
| Italy | 0.6% |
See Bobby Orr audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does Bobby Orr have in United States?
Bobby Orr has an estimated audience of 392,780 people in United States, concentrated in Massachusetts and Florida.
What is the gender split and age of Bobby Orr fans?
0.0% of Bobby Orr fans are female, 100.0% are male, with an average age of 42.6 years.
Which brands do Bobby Orr fans like most?
Bobby Orr fans show strongest brand affinity for Alaska (11.2×), Minnesota (4.45×), and Nebraska (3.63×) over the country average.
Where do Bobby Orr fans live in United States?
Bobby Orr fans in United States are most concentrated in Massachusetts (reach 45,435), Florida (reach 24,036), and New York (reach 24,011). These three regions account for the largest share of the active audience.
What other brands do Bobby Orr fans also like?
Beyond Bobby Orr itself, the audience over-indexes on Minnesota (4.45×), Nebraska (3.63×), Pro-Ject (4.92×), and Sinaloa (3.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bobby Orr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.