Bone marrow Audience in United States

Bone marrow logo

Bone marrow has an estimated audience of 1,153,150 people in United States. 71.4% are female, 28.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Multiple myeloma awareness, Walgreens, Symptom, Medical sign, Breaking news.

The average Bone marrow fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Multiple myeloma awareness, Walgreens, Symptom, with strongest over-indexing on Multiple myeloma awareness (24.98× the country average). Demographically, the Bone marrow audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Bone marrow fans

Demographic split for Bone marrow audience in United States
MetricValue
Female71.4%
Male28.6%
Average age39.8
Estimated audience size1,153,150

Audience persona

The typical Bone marrow fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Multiple myeloma awareness.

Top regions in United States

Top regions ranked by reach for Bone marrow in United States
RegionReachAffinity
California211,0991.66×
Texas141,5511.43×
Florida102,4351.31×
New York87,5451.36×
Illinois47,7981.24×
Georgia42,7671.2×
Pennsylvania36,7970.95×
North Carolina34,5771×
New Jersey33,1801.13×
Ohio31,5090.89×
Virginia31,3951.12×
Michigan29,4240.98×
Arizona27,9191.19×
Washington27,8861.21×
Massachusetts24,5381.08×
Tennessee22,4110.97×
Maryland22,0051.11×
Indiana20,5950.98×
Nevada16,5821.49×
Colorado16,4710.91×
Missouri16,4460.88×
Louisiana16,0581.08×
South Carolina15,6990.9×
Minnesota15,3190.93×
Alabama14,8980.92×
Wisconsin14,1920.82×
Kentucky13,3500.92×
Oklahoma12,8441×
Oregon12,6510.96×
Connecticut12,4181.07×
Utah9,8380.95×
Arkansas9,6621.02×
Mississippi9,4551×
Kansas8,1880.9×
Iowa7,9870.84×
Hawaii7,2731.47×
New Mexico6,5261.13×
Nebraska4,8250.83×
Idaho4,5890.79×
West Virginia4,2370.79×
Washington, District of Columbia3,3870.98×
Rhode Island3,2540.89×
New Hampshire3,1420.69×
Montana2,7360.86×
Maine2,6950.65×
Delaware2,6590.84×
Alaska2,1950.89×
South Dakota1,9590.73×
North Dakota1,8800.79×
Wyoming1,2390.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bone marrow audience
BrandAffinityCategory
Multiple myeloma awareness24.98×Health
Walgreens3.54×Shopping
Symptom3.91×Health
Medical sign6.75×Health
Breaking news2.83×Movies & TV
WebMD6.34×Health
Patient4.09×Health
Celebrity2.25×Movies & TV
Neoplasm8.49×Business & Career
Physician3.17×Business & Career
Politics2.46×Politics & Society
Research2.64×Business & Career
B-cell chronic lymphocytic leukemia11.17×Health
MSN2.76×News
Kroger3.04×Food & Beverages
Cancer awareness3.4×Health
Medicare (United States)4.85×Health
Genetics3.21×Kids & Family
NBC2.2×Movies & TV
Pleasure2.37×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bone marrow audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.62
Risk AppetiteTHRILL1.41
Healthy LifestyleBALANCE1.27
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Bone marrow
CountryShare
United States22.3%
Taiwan9.6%
Mexico4.4%

See Bone marrow audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Bone marrow have in United States?

Bone marrow has an estimated audience of 1,153,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Bone marrow fans?

71.4% of Bone marrow fans are female, 28.6% are male, with an average age of 39.8 years.

Which brands do Bone marrow fans like most?

Bone marrow fans show strongest brand affinity for Multiple myeloma awareness (24.98×), Walgreens (3.54×), and Symptom (3.91×) over the country average.

Where do Bone marrow fans live in United States?

Bone marrow fans in United States are most concentrated in California (reach 211,099), Texas (reach 141,551), and Florida (reach 102,435). These three regions account for the largest share of the active audience.

What other brands do Bone marrow fans also like?

Beyond Bone marrow itself, the audience over-indexes on Walgreens (3.54×), Symptom (3.91×), Medical sign (6.75×), and Breaking news (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bone marrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.