Booths Audience in United States
Booths has an estimated audience of 302,560 people in United States. 68.1% are female, 31.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Fairy godmother, KICKZ, The Halal Guys, Mathcore.
The average Booths fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Fairy godmother, KICKZ, with strongest over-indexing on Governor of Michigan (18.43× the country average). Demographically, the Booths audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Booths fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 35.8 |
| Estimated audience size | 302,560 |
Audience persona
The typical Booths fan in United States is more female, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,491 | 1.4× |
| Texas | 37,843 | 1.45× |
| Florida | 24,891 | 1.22× |
| New York | 18,253 | 1.08× |
| Illinois | 11,716 | 1.16× |
| Georgia | 10,263 | 1.1× |
| Ohio | 9,431 | 1.01× |
| North Carolina | 9,119 | 1× |
| Pennsylvania | 8,622 | 0.85× |
| Washington | 8,061 | 1.33× |
| Virginia | 7,802 | 1.06× |
| Michigan | 7,302 | 0.92× |
| Maryland | 6,432 | 1.24× |
| New Jersey | 6,417 | 0.83× |
| Massachusetts | 6,148 | 1.03× |
| Arizona | 6,040 | 0.98× |
| Tennessee | 5,946 | 0.98× |
| Indiana | 5,589 | 1.01× |
| Missouri | 4,706 | 0.96× |
| Colorado | 4,684 | 0.98× |
| Minnesota | 4,249 | 0.98× |
| Alabama | 4,243 | 1× |
| South Carolina | 3,942 | 0.87× |
| Louisiana | 3,906 | 1× |
| Kentucky | 3,897 | 1.03× |
| Wisconsin | 3,891 | 0.85× |
| Oregon | 3,826 | 1.1× |
| Nevada | 3,745 | 1.28× |
| Oklahoma | 3,545 | 1.06× |
| Mississippi | 2,835 | 1.14× |
| Arkansas | 2,731 | 1.1× |
| Utah | 2,692 | 0.99× |
| Connecticut | 2,637 | 0.87× |
| Kansas | 2,420 | 1.01× |
| Iowa | 2,154 | 0.86× |
| Hawaii | 1,585 | 1.22× |
| Nebraska | 1,477 | 0.97× |
| West Virginia | 1,395 | 0.99× |
| Idaho | 1,364 | 0.9× |
| New Mexico | 1,343 | 0.89× |
| Washington, District of Columbia | 1,281 | 1.41× |
| Maine | 1,169 | 1.08× |
| New Hampshire | 897 | 0.75× |
| Rhode Island | 812 | 0.84× |
| Delaware | 732 | 0.88× |
| Montana | 592 | 0.71× |
| Alaska | 557 | 0.86× |
| South Dakota | 538 | 0.77× |
| North Dakota | 489 | 0.79× |
| Vermont | 304 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 18.43× | Politics & Society |
| Fairy godmother | 18.31× | Literature |
| KICKZ | 49.46× | Fashion & Accessoires |
| The Halal Guys | 14.87× | Food & Beverages |
| Mathcore | 15.5× | Music & Radio |
| TV Fanatic | 19.76× | Movies & TV |
| Goop | 9.79× | Internet & Social Media |
| Dog breed | 1.92× | Pets & Animals |
| Hipster | 13.07× | Politics & Society |
| headspace | 12.57× | Health |
| Harlow | 15.76× | Travel & Leisure |
| Cherish (group) | 14.31× | Music & Radio |
| Wok | 8.33× | Food & Beverages |
| Home construction | 1.64× | Home & Garden |
| Grace Slick | 9.37× | Music & Radio |
| Hardik Pandya | 13.92× | Sports |
| El Paso County, Colorado | 10.81× | Travel & Leisure |
| Elsword | 12.83× | Games |
| The Gruffalo (film) | 14.35× | Movies & TV |
| Kikar HaShabbat | 12.69× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.27 |
| Extroversion | THRILL | 1.27 |
| Career Orientation | POWER | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 78.2% |
| China | 5.6% |
| United Kingdom | 3.3% |
See Booths audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Booths have in United States?
Booths has an estimated audience of 302,560 people in United States, concentrated in California and Texas.
What is the gender split and age of Booths fans?
68.1% of Booths fans are female, 31.9% are male, with an average age of 35.8 years.
Which brands do Booths fans like most?
Booths fans show strongest brand affinity for Governor of Michigan (18.43×), Fairy godmother (18.31×), and KICKZ (49.46×) over the country average.
Where do Booths fans live in United States?
Booths fans in United States are most concentrated in California (reach 46,491), Texas (reach 37,843), and Florida (reach 24,891). These three regions account for the largest share of the active audience.
What other brands do Booths fans also like?
Beyond Booths itself, the audience over-indexes on Fairy godmother (18.31×), KICKZ (49.46×), The Halal Guys (14.87×), and Mathcore (15.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Booths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.