Rascasse Audience Intelligence

Booths Target Market in United States

A data profile of the people who buy, follow and care about Booths in United States — modelled from more than twelve digital signal sources. Booths has an estimated audience of 309,235 people in United States.

#76among Supermarket in United States#4924among Brand in United States#662in Shopping

The average Booths fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, XPO Logistics, Public Storage, with strongest over-indexing on Love's Travel Stops & Country Stores (12.96× the country average).

Demographically, the Booths audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Booths fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Booths profile in United States.

Audience size
309K
in United States
Gender
68.1%♀
31.9% male
Age
35.8
average years
Country rank
#47596
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Booths

68.1% are female, 31.9% are male, average age 35.8.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Booths audience in United States
MetricValue
Female68.1%
Male31.9%
Average age35.8
Estimated audience size309,235
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Booths audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Booths audience comes from United States.

Worldwide audience distribution share by country for Booths
CountryShare
Japan78.4%
China5.5%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Booths audience in United States is strongest.

Fig. 05

Top regions by affinity

Booths customers by region in United States
#RegionReachAffinity×
01Texas~40K1.43×
02Washington, District of Columbia~1K1.28×
03California~40K1.27×
04Washington~7K1.21×
05Mississippi~3K1.21×
06New Hampshire~1K1.19×
07Maryland~6K1.17×
08Nevada~3K1.17×
09Hawaii~2K1.17×
10Florida~20K1.13×
11Alabama~5K1.12×
12Kentucky~4K1.11×
13Illinois~10K1.09×
14Louisiana~4K1.09×
15West Virginia~2K1.08×
16Virginia~8K1.07×
17Arkansas~3K1.06×
18Georgia~10K1.03×
19Oregon~4K1.03×
20Maine~1K1.02×
21Alaska<1K1.02×
22Oklahoma~3K1.01×
23Kansas~2K1.00×
24New York~20K0.99×
25Indiana~5K0.99×
26Utah~3K0.99×
27Delaware<1K0.99×
28North Carolina~9K0.98×
29Nebraska~1K0.98×
30Ohio~9K0.96×
31Arizona~6K0.95×
32Massachusetts~6K0.94×
33Tennessee~6K0.93×
34Idaho~1K0.93×
35Missouri~5K0.92×
36Colorado~4K0.91×
37Minnesota~4K0.91×
38Iowa~2K0.91×
39Rhode Island<1K0.91×
40North Dakota<1K0.91×
41Connecticut~3K0.90×
42New Mexico~1K0.90×
43Michigan~7K0.89×
44Wisconsin~4K0.89×
45South Dakota<1K0.88×
46South Carolina~4K0.87×
47Montana<1K0.86×
48Vermont<1K0.85×
49Pennsylvania~8K0.83×
50New Jersey~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Booths, United States
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Booths audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Booths audience
#·InterestCategoryAffinity×
01Grant'sFood & Beverages25.20×
02XPO LogisticsBusiness & Career24.68×
03Nick CaveMusic & Radio19.73×
04Party busTravel & Leisure19.28×
05The KillsMusic & Radio13.82×
06Love's Travel Stops & Country StoresShopping12.96×
07Tea houseFood & Beverages12.10×
08The HivesMusic & Radio11.45×
09Public StorageBusiness & Career9.31×
10Christopher NolanMovies & TV9.06×
11Cillian MurphyMovies & TV7.09×
12Family DollarFashion & Accessoires4.36×
13FedExBusiness & Career3.92×
14Sustainable energyHome & Garden3.35×
15Renewable energyBusiness & Career3.09×
16Solar energyHome & Garden2.61×
17Chipotle Mexican GrillFood & Beverages2.36×
18Mortgage loansBusiness & Career2.33×
19Taco BellFood & Beverages2.11×
20Planet FitnessSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Booths audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Booths audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Career OrientationPOWER1.57×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Booths audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Booths's target market in United States?

Booths's target market in United States covers an estimated 309,235 people, concentrated in California and Texas.

02

What is the gender split and age of Booths customers?

68.1% of the Booths audience are female, 31.9% are male, with an average age of 35.8 years.

03

Which brands do Booths fans like most?

Booths fans show strongest brand affinity for Love's Travel Stops & Country Stores (12.96×), XPO Logistics (24.68×), and Public Storage (9.31×) over the country average.

04

Where do Booths fans live in United States?

Booths fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Booths fans also like?

Beyond Booths itself, the audience over-indexes on XPO Logistics (24.68×), Public Storage (9.31×), Grant's (25.2×), and FedEx (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Booths audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Booths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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