Boss Corporation Audience in United States

Boss Corporation logo

Boss Corporation has an estimated audience of 1,340,224 people in United States. 15.6% are female, 84.4% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Shazam (service), TP-Link, JBL, Livemusic.

The average Boss Corporation fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Shazam (service), TP-Link, with strongest over-indexing on Scooby-Doo (94.48× the country average). Demographically, the Boss Corporation audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Boss Corporation fans

Demographic split for Boss Corporation audience in United States
MetricValue
Female15.6%
Male84.4%
Average age44.0
Estimated audience size1,340,224

Audience persona

The typical Boss Corporation fan in United States is more male, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Boss Corporation in United States
RegionReachAffinity
California257,7871.75×
Texas170,0621.48×
Florida113,3811.25×
New York108,3621.45×
Illinois60,0381.34×
Massachusetts54,2142.05×
Arizona49,3011.8×
New Jersey42,2801.24×
North Carolina41,3951.03×
Georgia39,6360.96×
Pennsylvania37,7430.84×
Virginia31,3020.96×
Michigan28,6550.82×
Ohio28,1160.68×
Washington27,1221.01×
Maryland25,2401.1×
Tennessee19,9420.74×
Colorado18,1640.86×
Indiana16,4540.67×
Missouri15,9990.74×
Nevada15,8331.22×
Louisiana15,4930.9×
South Carolina15,0310.75×
Oregon14,6230.95×
Minnesota13,3740.7×
Alabama13,3390.71×
Connecticut13,3320.99×
Wisconsin12,7200.63×
Arkansas11,0911×
Oklahoma10,1910.68×
Kentucky10,0980.6×
Utah9,1060.76×
Kansas7,9980.76×
Iowa7,0250.64×
Mississippi6,9980.63×
South Dakota6,8562.21×
New Mexico6,5800.98×
North Dakota6,1162.22×
New Hampshire6,0401.14×
Washington, District of Columbia5,9641.48×
Nebraska5,1610.77×
Rhode Island5,0131.18×
Hawaii4,7830.83×
Idaho4,4880.67×
Maine4,0240.84×
West Virginia3,3980.54×
Montana2,9670.8×
Delaware2,9520.8×
Alaska1,8840.66×
Vermont1,6410.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boss Corporation audience
BrandAffinityCategory
Scooby-Doo94.48×Movies & TV
Shazam (service)24.18×Music & Radio
TP-Link46.6×Technology & Electronics
JBL18.76×Technology & Electronics
Livemusic6.2×Music & Radio
High-end audio17.64×Technology & Electronics
Kia Sportage21.32×Cars & Mobility
Björk21.22×Music & Radio
GarageBand27.39×Music & Radio
Roland Corporation23.87×Music & Radio
Rolled oats23.92×Food & Beverages
SanDisk25.14×Technology & Electronics
Korg24.45×Music & Radio
Houston Astros6.14×Sports
Los Angeles Dodgers5.07×Sports
Reverb.com14.47×Shopping
Pinky and the Brain20×Movies & TV
Zootopia8.05×Movies & TV
Audio-Technica16.56×Technology & Electronics
Minimalism5.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boss Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
LGBTQ+ IdentityOPEN1.86
IndulgenceJOY1.84
Early Adopter MentalityPOWER1.64
Convenience OrientationPREMIUM1.47
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Boss Corporation
CountryShare
China29.1%
United States7.7%
Japan5.9%

See Boss Corporation audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Boss Corporation have in United States?

Boss Corporation has an estimated audience of 1,340,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Boss Corporation fans?

15.6% of Boss Corporation fans are female, 84.4% are male, with an average age of 44.0 years.

Which brands do Boss Corporation fans like most?

Boss Corporation fans show strongest brand affinity for Scooby-Doo (94.48×), Shazam (service) (24.18×), and TP-Link (46.6×) over the country average.

Where do Boss Corporation fans live in United States?

Boss Corporation fans in United States are most concentrated in California (reach 257,787), Texas (reach 170,062), and Florida (reach 113,381). These three regions account for the largest share of the active audience.

What other brands do Boss Corporation fans also like?

Beyond Boss Corporation itself, the audience over-indexes on Shazam (service) (24.18×), TP-Link (46.6×), JBL (18.76×), and Livemusic (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boss Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.