Rascasse Audience Intelligence

BottleRock Napa Valley Audience in United States

A data profile of the people who buy, follow and care about BottleRock Napa Valley in United States — modelled from more than twelve digital signal sources. BottleRock Napa Valley has an estimated audience of 360,469 people in United States.

#50among Music festival in United States#546among Event in United States#6308in Music & Radio

The average BottleRock Napa Valley fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include British Airways, BevMo!, Waxing, with strongest over-indexing on British Airways (36.51× the country average).

Demographically, the BottleRock Napa Valley audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BottleRock Napa Valley fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for British Airways.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BottleRock Napa Valley profile in United States.

Audience size
360K
in United States
Gender
61.6%♀
38.4% male
Age
43.1
average years
Country rank
#43951
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BottleRock Napa Valley fans

61.6% are female, 38.4% are male, average age 43.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for BottleRock Napa Valley audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.1
Estimated audience size360,469
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the BottleRock Napa Valley audience in United States
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

77.6%

of the worldwide BottleRock Napa Valley audience comes from United States.

Worldwide audience distribution share by country for BottleRock Napa Valley
CountryShare
United States77.6%
United Kingdom3.3%
Italy3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BottleRock Napa Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

BottleRock Napa Valley fans by region: top regions in United States
#RegionReachAffinity×
01California~300K13.12×
02Nevada~10K3.19×
03Oregon~8K2.04×
04Washington~10K1.80×
05Hawaii~3K1.73×
06Arizona~10K1.45×
07Colorado~8K1.38×
08Washington, District of Columbia~1K1.34×
09Idaho~2K1.23×
10Alaska<1K1.05×
11Utah~3K1.01×
12Montana~1K1.01×
13New York~20K0.97×
14Vermont<1K0.95×
15North Dakota<1K0.88×
16Illinois~10K0.87×
17South Dakota<1K0.86×
18Rhode Island<1K0.82×
19Delaware<1K0.82×
20New Mexico~1K0.80×
21West Virginia~1K0.80×
22Maine~1K0.80×
23New Hampshire~1K0.79×
24Mississippi~2K0.75×
25Nebraska~1K0.75×
26Louisiana~3K0.74×
27Arkansas~2K0.72×
28Kansas~2K0.72×
29Massachusetts~5K0.71×
30Connecticut~3K0.70×
31Iowa~2K0.69×
32Tennessee~5K0.68×
33Oklahoma~3K0.67×
34Texas~20K0.64×
35New Jersey~6K0.64×
36Minnesota~3K0.64×
37Kentucky~3K0.64×
38Alabama~3K0.63×
39Wisconsin~3K0.62×
40Missouri~4K0.61×
41South Carolina~3K0.61×
42Virginia~5K0.59×
43Indiana~4K0.58×
44Florida~10K0.57×
45Maryland~4K0.57×
46Georgia~6K0.56×
47Pennsylvania~7K0.54×
48North Carolina~6K0.53×
49Michigan~5K0.53×
50Ohio~6K0.52×
Fig. 06

Affinity by region

Affinity by region — BottleRock Napa Valley, United States
0.52×1.00×13.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BottleRock Napa Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BottleRock Napa Valley audience
#·InterestCategoryAffinity×
01Misfits (band)Music & Radio43.07×
02British AirwaysTravel & Leisure36.51×
03Military pressSports29.01×
04BevMo!Shopping27.42×
05Kayak.comTravel & Leisure15.96×
06True Food KitchenFood & Beverages15.33×
07Dwight YoakamMusic & Radio14.56×
08San Jose SharksSports13.73×
09The EqualizerMovies & TV13.13×
10WaxingBeauty & Wellness11.30×
11Hair removalBeauty & Wellness9.27×
12TrivagoTravel & Leisure8.77×
13Jewel-OscoShopping8.72×
14Burning ManMusic & Radio8.59×
15Total Wine & MoreFood & Beverages5.64×
16Wine tastingFood & Beverages5.12×
17American ExpressBusiness & Career4.58×
18Renewable energyBusiness & Career4.32×
19Trader Joe'sShopping2.82×
20AirbnbTravel & Leisure2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BottleRock Napa Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BottleRock Napa Valley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
IndulgenceJOY1.96×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BottleRock Napa Valley audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.92×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BottleRock Napa Valley have in United States?

BottleRock Napa Valley has an estimated audience of 360,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BottleRock Napa Valley fans?

61.6% of BottleRock Napa Valley fans are female, 38.4% are male, with an average age of 43.1 years.

03

Which brands do BottleRock Napa Valley fans like most?

BottleRock Napa Valley fans show strongest brand affinity for British Airways (36.51×), BevMo! (27.42×), and Waxing (11.3×) over the country average.

04

Where do BottleRock Napa Valley fans live in United States?

BottleRock Napa Valley fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BottleRock Napa Valley fans also like?

Beyond BottleRock Napa Valley itself, the audience over-indexes on BevMo! (27.42×), Waxing (11.3×), Military press (29.01×), and Hair removal (9.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See BottleRock Napa Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BottleRock Napa Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →