BottleRock Napa Valley Audience in United States

BottleRock Napa Valley logo

BottleRock Napa Valley has an estimated audience of 361,176 people in United States. 61.6% are female, 38.4% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: British Airways, Autism Awareness, Diabetes mellitus awareness, Waxing, Burning Man.

The average BottleRock Napa Valley fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include British Airways, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on British Airways (32.23× the country average). Demographically, the BottleRock Napa Valley audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of BottleRock Napa Valley fans

Demographic split for BottleRock Napa Valley audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.1
Estimated audience size361,176

Audience persona

The typical BottleRock Napa Valley fan in United States is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for British Airways.

Top regions in United States

Top regions ranked by reach for BottleRock Napa Valley in United States
RegionReachAffinity
California270,88313.58×
New York19,0430.94×
Texas18,8100.61×
Arizona12,9861.76×
Washington12,7501.76×
Florida12,1830.5×
Nevada11,4163.27×
Illinois10,0850.84×
Oregon9,0012.17×
Colorado7,4641.31×
Pennsylvania5,6650.47×
Georgia5,5020.49×
New Jersey5,1740.56×
Massachusetts5,0310.71×
North Carolina4,8810.45×
Virginia4,5080.51×
Ohio4,3920.39×
Tennessee4,0390.56×
Michigan3,4370.36×
Louisiana3,1990.69×
Utah3,0160.93×
Hawaii2,8481.83×
Minnesota2,7610.53×
Missouri2,6290.45×
Idaho2,5941.43×
Indiana2,4760.38×
Maryland2,4550.4×
Wisconsin2,2980.42×
Alabama2,1360.42×
South Carolina2,1120.39×
Connecticut1,9250.53×
Kentucky1,6720.37×
Oklahoma1,5970.4×
Washington, District of Columbia1,5781.45×
Kansas1,2820.45×
New Mexico1,0880.6×
Iowa9630.32×
Arkansas9030.3×
Alaska8701.13×
Montana8430.84×
Mississippi8210.28×
Nebraska7030.39×
West Virginia6460.38×
Maine5900.46×
New Hampshire5850.41×
Rhode Island5650.49×
Wyoming5220.98×
Vermont4800.76×
Delaware4370.44×
South Dakota3600.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BottleRock Napa Valley audience
BrandAffinityCategory
British Airways32.23×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Waxing11.64×Beauty & Wellness
Burning Man21.94×Music & Radio
Military press31.99×Sports
Microblogging12.67×Technology & Electronics
Hair removal9.98×Beauty & Wellness
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
BevMo!17.74×Shopping
Misfits (band)55.69×Music & Radio
Kayak.com18.09×Travel & Leisure
Jewel-Osco11.42×Shopping
MSN3.66×News
Urban Outfitters6×Shopping
Golden Gate Bridge17.22×Travel & Leisure
Planet Fitness3.32×Sports
Bachelor of Business Administration30.59×Business & Career
American Express4.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BottleRock Napa Valley audience
TraitClusterScore
Design AffinityPREMIUM2.6
SustainabilityBALANCE2.56
Early Adopter MentalityPOWER2.06
IndulgenceJOY1.8
Sports ActivityPOWER1.72
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for BottleRock Napa Valley
CountryShare
United States80.3%
United Kingdom3.4%
Spain2.6%

See BottleRock Napa Valley audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does BottleRock Napa Valley have in United States?

BottleRock Napa Valley has an estimated audience of 361,176 people in United States, concentrated in California and New York.

What is the gender split and age of BottleRock Napa Valley fans?

61.6% of BottleRock Napa Valley fans are female, 38.4% are male, with an average age of 43.1 years.

Which brands do BottleRock Napa Valley fans like most?

BottleRock Napa Valley fans show strongest brand affinity for British Airways (32.23×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do BottleRock Napa Valley fans live in United States?

BottleRock Napa Valley fans in United States are most concentrated in California (reach 270,883), New York (reach 19,043), and Texas (reach 18,810). These three regions account for the largest share of the active audience.

What other brands do BottleRock Napa Valley fans also like?

Beyond BottleRock Napa Valley itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Waxing (11.64×), and Burning Man (21.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BottleRock Napa Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.