Rascasse Audience Intelligence

Brandon Aiyuk Audience in United States

A data profile of the people who buy, follow and care about Brandon Aiyuk in United States — modelled from more than twelve digital signal sources. Brandon Aiyuk has an estimated audience of 2,443,953 people in United States.

#181among American football in United States#2062among Person in United States#1082in Sports

The average Brandon Aiyuk fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, San Francisco 49ers, Aaron Rodgers, with strongest over-indexing on NFL (1.68× the country average).

Demographically, the Brandon Aiyuk audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brandon Aiyuk fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandon Aiyuk profile in United States.

Audience size
2.4M
in United States
Gender
37.8%♀
62.2% male
Age
35.5
average years
Country rank
#12107
Person in United States
Fig. 01

Search interest · 12-month trend

+184%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brandon Aiyuk fans

37.8% are female, 62.2% are male, average age 35.5.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Brandon Aiyuk audience in United States
MetricValue
Female37.8%
Male62.2%
Average age35.5
Estimated audience size2,443,953
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Brandon Aiyuk audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Brandon Aiyuk audience comes from United States.

Worldwide audience distribution share by country for Brandon Aiyuk
CountryShare
United States91.4%
Canada3.6%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandon Aiyuk audience in United States is strongest.

Fig. 05

Top regions by affinity

Brandon Aiyuk fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K2.04×
02California~500K1.82×
03Virginia~100K1.80×
04Washington, District of Columbia~10K1.65×
05Nevada~40K1.57×
06Hawaii~10K1.32×
07Pennsylvania~100K1.24×
08Delaware~8K1.16×
09Idaho~10K1.15×
10Arizona~60K1.14×
11South Dakota~6K1.11×
12Iowa~20K1.10×
13Washington~50K1.08×
14North Dakota~5K1.06×
15West Virginia~10K1.03×
16Minnesota~40K1.02×
17Kansas~20K1.01×
18New Jersey~60K1.00×
19Montana~7K1.00×
20Ohio~70K0.98×
21Wisconsin~40K0.98×
22Oregon~30K0.98×
23Massachusetts~50K0.97×
24New Mexico~10K0.97×
25North Carolina~70K0.96×
26South Carolina~30K0.95×
27Connecticut~20K0.94×
28Rhode Island~7K0.93×
29Colorado~30K0.91×
30Missouri~40K0.90×
31Mississippi~20K0.90×
32Illinois~70K0.89×
33New Hampshire~8K0.89×
34Utah~20K0.84×
35New York~100K0.82×
36Michigan~50K0.82×
37Louisiana~30K0.82×
38Nebraska~10K0.82×
39Alaska~4K0.82×
40Texas~200K0.80×
41Tennessee~40K0.80×
42Maine~7K0.79×
43Georgia~60K0.78×
44Indiana~30K0.75×
45Florida~100K0.74×
46Kentucky~20K0.73×
47Vermont~3K0.73×
48Arkansas~10K0.67×
49Oklahoma~20K0.66×
50Alabama~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Brandon Aiyuk, United States
0.63×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandon Aiyuk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandon Aiyuk audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.67×
02Dak PrescottSports3.34×
03San Francisco 49ersSports3.14×
04Luka DončićSports2.96×
05LSU Tigers footballSports2.86×
06Aaron RodgersSports2.80×
07Drag racingCars & Mobility2.53×
08Thursday Night FootballSports2.40×
09Monday Night FootballSports2.15×
10Anime conventionLiterature1.95×
11Mixed martial artsSports1.81×
12NBA playoffsSports1.70×
13NFLSports1.68×
14CBS SportsMovies & TV1.66×
15Golden State WarriorsSports1.59×
16NBA FinalsSports1.56×
17Super BowlSports1.54×
18ESPNMovies & TV1.51×
19College basketballSports1.51×
20Los Angeles LakersSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandon Aiyuk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandon Aiyuk audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.16×
IndulgenceJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandon Aiyuk audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brandon Aiyuk have in United States?

Brandon Aiyuk has an estimated audience of 2,443,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brandon Aiyuk fans?

37.8% of Brandon Aiyuk fans are female, 62.2% are male, with an average age of 35.5 years.

03

Which brands do Brandon Aiyuk fans like most?

Brandon Aiyuk fans show strongest brand affinity for NFL (1.68×), San Francisco 49ers (3.14×), and Aaron Rodgers (2.8×) over the country average.

04

Where do Brandon Aiyuk fans live in United States?

Brandon Aiyuk fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brandon Aiyuk fans also like?

Beyond Brandon Aiyuk itself, the audience over-indexes on San Francisco 49ers (3.14×), Aaron Rodgers (2.8×), Mixed martial arts (1.81×), and Russell Wilson (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Brandon Aiyuk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Aiyuk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →