Brandon Aiyuk Audience in United States
Brandon Aiyuk has an estimated audience of 2,437,729 people in United States. 43.2% are female, 56.8% are male, average age 36.0. Top brand affinities: Google Maps, Capital One, Indeed.com, Aaron Rodgers, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.74× the country average). Demographically, the Brandon Aiyuk audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Category: Sports · Type: Person · Subtype: American football
Demographics of Brandon Aiyuk fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 36.0 |
| Estimated audience size | 2,437,729 |
Audience persona
The typical Brandon Aiyuk fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.74× | Internet & Social Media |
| Capital One | 13.74× | Business & Career |
| Indeed.com | 14.01× | Business & Career |
| Aaron Rodgers | 20.7× | Sports |
| CarGurus | 14.94× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.7× | Cars & Mobility |
| Circle K | 14.73× | Shopping |
| Google News | 12.15× | News |
| AccuWeather | 12.88× | Home & Garden |
| Beetlejuice | 8.84× | Movies & TV |
| Bruce Willis | 12.46× | Movies & TV |
| StubHub | 15.22× | Travel & Leisure |
| ICloud | 15.42× | Technology & Electronics |
| DeviantArt | 11.29× | Internet & Social Media |
| Khan Academy | 12.87× | Business & Career |
| Diane Keaton | 9.23× | Movies & TV |
| DuckDuckGo | 13.49× | Internet & Social Media |
| Google Earth | 14.2× | Internet & Social Media |
| Zac Efron | 13.07× | Movies & TV |
| JD Sports | 16.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
| Extroversion | THRILL | 1.01 |
| LGBTQ+ Identity | OPEN | 0.99 |
| Sports Activity | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.3% |
| Canada | 3.6% |
| Mexico | 1.0% |
See Brandon Aiyuk audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brandon Aiyuk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.