Rascasse Audience Intelligence

Briogeo Target Market in United States

A data profile of the people who buy, follow and care about Briogeo in United States — modelled from more than twelve digital signal sources. Briogeo has an estimated audience of 289,283 people in United States.

#33among Hair care in United States#5106among Brand in United States#489in Beauty & Wellness

The average Briogeo fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sephora, Skin care, Personal care, with strongest over-indexing on Sephora (2.06× the country average).

Demographically, the Briogeo audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Briogeo fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sephora.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Briogeo profile in United States.

Audience size
289K
in United States
Gender
91.4%♀
8.6% male
Age
37.8
average years
Country rank
#49261
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Briogeo

91.4% are female, 8.6% are male, average age 37.8.

Fig. 02

Gender split

91.4%
Female
8.6%
Male
Demographic split for Briogeo audience in United States
MetricValue
Female91.4%
Male8.6%
Average age37.8
Estimated audience size289,283
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Briogeo audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Briogeo audience comes from United States.

Worldwide audience distribution share by country for Briogeo
CountryShare
United States56.5%
Canada5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Briogeo audience in United States is strongest.

Fig. 05

Top regions by affinity

Briogeo customers by region in United States
#RegionReachAffinity×
01New York~30K1.69×
02New Jersey~10K1.45×
03Washington, District of Columbia~1K1.44×
04Massachusetts~8K1.38×
05Connecticut~4K1.37×
06California~40K1.33×
07Illinois~10K1.17×
08Maryland~6K1.16×
09Rhode Island~1K1.15×
10Florida~20K1.13×
11Virginia~8K1.10×
12Washington~6K1.10×
13New Hampshire~1K1.10×
14Georgia~10K1.06×
15North Carolina~9K1.03×
16Oregon~3K1.03×
17Texas~30K1.01×
18Pennsylvania~10K1.01×
19Colorado~5K1.01×
20Maine~1K0.99×
21Arizona~6K0.98×
22Michigan~7K0.97×
23Minnesota~4K0.97×
24Alaska<1K0.97×
25Vermont<1K0.97×
26Wisconsin~4K0.96×
27Tennessee~6K0.95×
28South Carolina~4K0.95×
29Nebraska~1K0.95×
30Delaware<1K0.95×
31Nevada~3K0.94×
32Montana<1K0.94×
33Indiana~5K0.93×
34Ohio~8K0.92×
35Louisiana~3K0.92×
36Utah~2K0.92×
37Kentucky~3K0.90×
38Iowa~2K0.90×
39Hawaii~1K0.90×
40North Dakota<1K0.90×
41Idaho~1K0.89×
42Kansas~2K0.88×
43Oklahoma~3K0.87×
44South Dakota<1K0.87×
45Missouri~4K0.85×
46West Virginia~1K0.85×
47Alabama~3K0.83×
48Arkansas~2K0.83×
49Mississippi~2K0.81×
50New Mexico~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Briogeo, United States
0.79×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Briogeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Briogeo audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.35×
02Eyelash extensionsBeauty & Wellness2.99×
03Bath and BodyworksShopping2.60×
04Long hairBeauty & Wellness2.57×
05Hair conditionerBeauty & Wellness2.56×
06MoisturizerHome & Garden2.54×
07Hair straighteningBeauty & Wellness2.52×
08ShampooBeauty & Wellness2.40×
09Natural skin careBeauty & Wellness2.40×
10Curly HairBeauty & Wellness2.39×
11EyelashBeauty & Wellness2.37×
12Hair careBeauty & Wellness2.12×
13SephoraShopping2.06×
14Skin careBeauty & Wellness2.06×
15Personal careHealth2.01×
16ULTA BeautyBeauty & Wellness1.92×
17Planet FitnessSports1.68×
18Do it yourself (DIY)Home & Garden1.52×
19FragrancesBeauty & Wellness1.52×
20Beauty salonsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Briogeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Briogeo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.46×
IndulgenceJOY1.43×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Briogeo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
TraditionCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Briogeo's target market in United States?

Briogeo's target market in United States covers an estimated 289,283 people, concentrated in California and New York.

02

What is the gender split and age of Briogeo customers?

91.4% of the Briogeo audience are female, 8.6% are male, with an average age of 37.8 years.

03

Which brands do Briogeo fans like most?

Briogeo fans show strongest brand affinity for Sephora (2.06×), Skin care (2.06×), and Personal care (2.01×) over the country average.

04

Where do Briogeo fans live in United States?

Briogeo fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Briogeo fans also like?

Beyond Briogeo itself, the audience over-indexes on Skin care (2.06×), Personal care (2.01×), Do it yourself (DIY) (1.52×), and Eyelash extensions (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Briogeo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Briogeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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