Briogeo Audience in United States
Briogeo has an estimated audience of 283,292 people in United States. 92.0% are female, 8.0% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Product design, Home equity, Staycation, JDSU, Bank account.
The average Briogeo fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Home equity, Staycation, with strongest over-indexing on Product design (1.73× the country average). Demographically, the Briogeo audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Briogeo fans
| Metric | Value |
|---|---|
| Female | 92.0% |
| Male | 8.0% |
| Average age | 36.4 |
| Estimated audience size | 283,292 |
Audience persona
The typical Briogeo fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,521 | 1.43× |
| New York | 29,858 | 1.89× |
| Texas | 26,367 | 1.08× |
| Florida | 21,753 | 1.13× |
| Illinois | 12,070 | 1.28× |
| New Jersey | 11,059 | 1.53× |
| Pennsylvania | 9,915 | 1.04× |
| Georgia | 9,295 | 1.07× |
| North Carolina | 8,880 | 1.04× |
| Massachusetts | 7,861 | 1.41× |
| Ohio | 7,851 | 0.9× |
| Virginia | 7,739 | 1.12× |
| Michigan | 7,256 | 0.98× |
| Washington | 6,546 | 1.15× |
| Arizona | 5,940 | 1.03× |
| Maryland | 5,758 | 1.18× |
| Tennessee | 5,416 | 0.95× |
| Indiana | 4,815 | 0.93× |
| Colorado | 4,659 | 1.04× |
| South Carolina | 3,990 | 0.94× |
| Minnesota | 3,958 | 0.98× |
| Wisconsin | 3,909 | 0.92× |
| Connecticut | 3,906 | 1.37× |
| Missouri | 3,726 | 0.82× |
| Oregon | 3,385 | 1.04× |
| Louisiana | 3,198 | 0.88× |
| Alabama | 3,124 | 0.79× |
| Kentucky | 3,075 | 0.87× |
| Oklahoma | 2,669 | 0.85× |
| Nevada | 2,583 | 0.94× |
| Utah | 2,460 | 0.97× |
| Iowa | 2,110 | 0.9× |
| Kansas | 1,935 | 0.87× |
| Arkansas | 1,798 | 0.77× |
| Mississippi | 1,615 | 0.69× |
| Nebraska | 1,285 | 0.9× |
| New Hampshire | 1,270 | 1.14× |
| Washington, District of Columbia | 1,269 | 1.49× |
| Idaho | 1,159 | 0.82× |
| Hawaii | 1,054 | 0.87× |
| Rhode Island | 1,054 | 1.17× |
| New Mexico | 959 | 0.67× |
| West Virginia | 952 | 0.72× |
| Maine | 922 | 0.91× |
| Montana | 715 | 0.91× |
| Delaware | 679 | 0.87× |
| Alaska | 527 | 0.87× |
| South Dakota | 468 | 0.72× |
| Vermont | 434 | 0.87× |
| North Dakota | 398 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.73× | Business & Career |
| Home equity | 1.72× | Home & Garden |
| Staycation | 2.73× | Home & Garden |
| JDSU | 2.5× | Business & Career |
| Bank account | 1.96× | Business & Career |
| Mothercare | 1.89× | Kids & Family |
| Nebraska Cornhuskers football | 1.95× | Sports |
| Home staging | 2.82× | Home & Garden |
| Jesse Plemons | 1.76× | Movies & TV |
| Tierra Cali | 3.6× | Travel & Leisure |
| Go Go's | 5.35× | Music & Radio |
| Bugatti Chiron | 4.77× | Cars & Mobility |
| Historic site | 1.91× | Arts & Culture |
| Jaws | 2.28× | Movies & TV |
| Elsword | 6.67× | Games |
| Queens College, City University of New York | 2.88× | Business & Career |
| Janitor | 2.34× | Home & Garden |
| UK garage | 1.97× | Music & Radio |
| Halsey, Oregon | 2.99× | Travel & Leisure |
| Hocus Pocus | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.97 |
| Design Affinity | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Creativity | OPEN | 1.15 |
| Mindfulness | BALANCE | 1.13 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.7% |
| Canada | 5.3% |
| United Kingdom | 5.1% |
See Briogeo audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Briogeo have in United States?
Briogeo has an estimated audience of 283,292 people in United States, concentrated in California and New York.
What is the gender split and age of Briogeo fans?
92.0% of Briogeo fans are female, 8.0% are male, with an average age of 36.4 years.
Which brands do Briogeo fans like most?
Briogeo fans show strongest brand affinity for Product design (1.73×), Home equity (1.72×), and Staycation (2.73×) over the country average.
Where do Briogeo fans live in United States?
Briogeo fans in United States are most concentrated in California (reach 44,521), New York (reach 29,858), and Texas (reach 26,367). These three regions account for the largest share of the active audience.
What other brands do Briogeo fans also like?
Beyond Briogeo itself, the audience over-indexes on Home equity (1.72×), Staycation (2.73×), JDSU (2.5×), and Bank account (1.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Briogeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.