Rascasse Audience Intelligence

Brüno Audience in United States

A data profile of the people who buy, follow and care about Brüno in United States — modelled from more than twelve digital signal sources. Brüno has an estimated audience of 623,486 people in United States.

#111among Comedy in United States#2759among Movie / TV Show / Series in United States#5987in Movies & TV

The average Brüno fan in United States is 23.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rotten Tomatoes, Donald Trump, Keanu Reeves, with strongest over-indexing on Rotten Tomatoes (5.82× the country average).

Demographically, the Brüno audience skews more female with an average age of 23.5, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brüno fan in United States is more female, around 23.5 years old, with strong Need for Security tendencies and a notable affinity for Rotten Tomatoes.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brüno profile in United States.

Audience size
623K
in United States
Gender
67.4%♀
32.6% male
Age
23.5
average years
Country rank
#32070
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brüno viewers

67.4% are female, 32.6% are male, average age 23.5.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Brüno audience in United States
MetricValue
Female67.4%
Male32.6%
Average age23.5
Estimated audience size623,486
Fig. 03

Age distribution

Ø 23.5
average years
Age distribution of the Brüno audience in United States
Age bracketShare%
16-1962%
20-2931%
30-397%
40-490%
50+0%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Brüno audience comes from United States.

Worldwide audience distribution share by country for Brüno
CountryShare
Japan24.0%
United States13.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brüno audience in United States is strongest.

Fig. 05

Top regions by affinity

Brüno fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~6K5.11×
02Maine~6K2.96×
03Indiana~30K2.30×
04Oregon~10K1.97×
05Arkansas~10K1.90×
06New Jersey~30K1.84×
07Pennsylvania~30K1.61×
08Connecticut~8K1.39×
09Massachusetts~20K1.34×
10New Mexico~4K1.25×
11New York~40K1.23×
12Ohio~20K1.17×
13Florida~40K1.06×
14Louisiana~8K1.06×
15Washington~10K1.05×
16Utah~5K0.99×
17Texas~50K0.95×
18West Virginia~3K0.94×
19California~60K0.92×
20Arizona~10K0.83×
21Missouri~8K0.82×
22Colorado~8K0.81×
23North Carolina~10K0.79×
24Nebraska~2K0.79×
25Oklahoma~5K0.77×
26Virginia~10K0.76×
27Nevada~4K0.76×
28Illinois~10K0.73×
29Wisconsin~7K0.72×
30Rhode Island~1K0.72×
31Washington, District of Columbia~1K0.71×
32Alabama~6K0.68×
33Alaska<1K0.67×
34Idaho~2K0.66×
35Maryland~7K0.65×
36Michigan~10K0.64×
37Tennessee~8K0.64×
38Minnesota~6K0.64×
39Hawaii~2K0.64×
40Vermont<1K0.63×
41New Hampshire~1K0.61×
42Kentucky~5K0.60×
43Montana~1K0.59×
44South Dakota<1K0.59×
45Kansas~3K0.58×
46Delaware<1K0.58×
47Georgia~10K0.56×
48South Carolina~5K0.56×
49Iowa~3K0.56×
50Mississippi~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Brüno, United States
0.52×1.00×5.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brüno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brüno audience
#·InterestCategoryAffinity×
01Keanu ReevesMovies & TV6.08×
02Rotten TomatoesMovies & TV5.82×
03Bradley CooperMovies & TV5.42×
04Emmy AwardMovies & TV4.48×
05Golden Globe AwardMovies & TV3.27×
06WWESports2.77×
07HBOMovies & TV2.58×
08T-MobileTechnology & Electronics2.42×
09TMZInternet & Social Media2.35×
10RedditInternet & Social Media2.34×
11Horror moviesMovies & TV2.33×
12CNNMovies & TV2.20×
13TV talkshowsMovies & TV2.20×
14BeerFood & Beverages2.10×
15American footballSports1.87×
16Documentary moviesMovies & TV1.85×
17Alcoholic beveragesFood & Beverages1.82×
18BaseballSports1.79×
19Donald TrumpPolitics & Society1.76×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brüno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brüno audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
Social Media UsageJOY1.36×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brüno audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.23×
Design AffinityPREMIUM0.36×
MindfulnessBALANCE0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brüno have in United States?

Brüno has an estimated audience of 623,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brüno viewers?

67.4% of Brüno fans are female, 32.6% are male, with an average age of 23.5 years.

03

Which brands do Brüno fans like most?

Brüno fans show strongest brand affinity for Rotten Tomatoes (5.82×), Donald Trump (1.76×), and Keanu Reeves (6.08×) over the country average.

04

Where do Brüno fans live in United States?

Brüno fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brüno fans also like?

Beyond Brüno itself, the audience over-indexes on Donald Trump (1.76×), Keanu Reeves (6.08×), CNN (2.2×), and T-Mobile (2.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brüno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brüno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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