Brüno Audience in United States

Brüno logo

Brüno has an estimated audience of 597,006 people in United States. 67.4% are female, 32.6% are male, average age 23.5. Top regions: California, Texas, Florida. Top brand affinities: Alaska, IS (Infinite Stratos), Consequence (rapper), Ironmongery, Mike Conley, Jr..

The average Brüno fan in United States is 23.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, IS (Infinite Stratos), Consequence (rapper), with strongest over-indexing on Alaska (1.56× the country average). Demographically, the Brüno audience skews more female with an average age of 23.5, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Brüno fans

Demographic split for Brüno audience in United States
MetricValue
Female67.4%
Male32.6%
Average age23.5
Estimated audience size597,006

Audience persona

The typical Brüno fan in United States is more female, around 23.5 years old, with strong Social Media Usage tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Brüno in United States
RegionReachAffinity
California62,5190.95×
Texas51,7821.01×
Florida40,9201.01×
New York39,4081.18×
Pennsylvania33,9691.69×
New Jersey28,9921.91×
Indiana26,7442.45×
Ohio21,9501.19×
Massachusetts16,6241.41×
Illinois14,7530.74×
Washington13,3071.11×
North Carolina12,3640.69×
Virginia11,5190.79×
Arizona10,7020.88×
Oregon10,2761.5×
Georgia10,0480.55×
Michigan10,0430.64×
Arkansas9,1211.85×
Missouri8,1910.85×
Louisiana8,1801.06×
Colorado7,7750.83×
Connecticut7,7391.29×
Tennessee7,6290.64×
Wisconsin6,6830.74×
Maryland6,5610.64×
North Dakota6,3725.2×
Maine6,3452.97×
Alabama5,6400.68×
Utah5,5721.04×
Minnesota5,2580.61×
South Carolina4,8190.54×
Nevada4,5660.79×
Kentucky4,3040.57×
Oklahoma3,9290.59×
New Mexico3,7371.25×
Kansas2,6030.55×
Iowa2,5600.52×
West Virginia2,3760.85×
Mississippi2,2820.46×
Nebraska1,8790.63×
Idaho1,8790.63×
Hawaii1,5850.62×
New Hampshire1,3190.56×
Rhode Island1,2770.67×
Washington, District of Columbia1,2520.7×
Montana8720.53×
Delaware7600.46×
Alaska7260.57×
South Dakota6110.44×
Vermont5570.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brüno audience
BrandAffinityCategory
Alaska1.56×Travel & Leisure
IS (Infinite Stratos)2.11×Literature
Consequence (rapper)2.41×Music & Radio
Ironmongery3.18×Home & Garden
Mike Conley, Jr.2.54×Sports
JTV (Indonesia)1.5×
Graham Greene (actor)1.66×
Eindhoven1.69×Travel & Leisure
Julio Cesar Chavez Jr.1.78×Sports
Temple Grandin1.83×Literature
Arutz Sheva1.54×News
Information technology consulting1.52×Technology & Electronics
Assassin's Creed: Revelations2.05×Games
Ayrton Senna2.08×Sports
Pendleton, Oregon2.71×Travel & Leisure
Shelby Foote2.11×Literature
Alan Greenspan2.07×Business & Career
Iguala1.99×Travel & Leisure
wet n wild1.61×Beauty & Wellness
Mad About You1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brüno audience
TraitClusterScore
Social Media UsageJOY1.21
LGBTQ+ IdentityOPEN1.18
Early Adopter MentalityPOWER1.05
IndividualismJOY0.93
Need for SecurityCONSERVATISM0.9
Convenience OrientationPREMIUM0.9

Worldwide distribution

Worldwide audience distribution share by country for Brüno
CountryShare
Japan24.5%
United States13.5%
Brazil8.6%

See Brüno audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Brüno have in United States?

Brüno has an estimated audience of 597,006 people in United States, concentrated in California and Texas.

What is the gender split and age of Brüno fans?

67.4% of Brüno fans are female, 32.6% are male, with an average age of 23.5 years.

Which brands do Brüno fans like most?

Brüno fans show strongest brand affinity for Alaska (1.56×), IS (Infinite Stratos) (2.11×), and Consequence (rapper) (2.41×) over the country average.

Where do Brüno fans live in United States?

Brüno fans in United States are most concentrated in California (reach 62,519), Texas (reach 51,782), and Florida (reach 40,920). These three regions account for the largest share of the active audience.

What other brands do Brüno fans also like?

Beyond Brüno itself, the audience over-indexes on IS (Infinite Stratos) (2.11×), Consequence (rapper) (2.41×), Ironmongery (3.18×), and Mike Conley, Jr. (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brüno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.