Rascasse Audience Intelligence

Buckwild Audience in United States

A data profile of the people who buy, follow and care about Buckwild in United States — modelled from more than twelve digital signal sources. Buckwild has an estimated audience of 596,141 people in United States.

#18among Reality in United States#2848among Movie / TV Show / Series in United States#6143in Movies & TV

The average Buckwild fan in United States is 35.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Britney Spears, Discount Tire, GameStop, with strongest over-indexing on Britney Spears (3.07× the country average).

Demographically, the Buckwild audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buckwild fan in United States is more male, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckwild profile in United States.

Audience size
596K
in United States
Gender
31.6%♀
68.4% male
Age
35.5
average years
Country rank
#32948
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buckwild viewers

31.6% are female, 68.4% are male, average age 35.5.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Buckwild audience in United States
MetricValue
Female31.6%
Male68.4%
Average age35.5
Estimated audience size596,141
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Buckwild audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3916%
40-4919%
50+13%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Buckwild audience comes from United States.

Worldwide audience distribution share by country for Buckwild
CountryShare
United States91.3%
Canada2.7%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckwild audience in United States is strongest.

Fig. 05

Top regions by affinity

Buckwild fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K15.87×
02West Virginia~10K3.84×
03Kentucky~8K1.12×
04Oklahoma~7K1.09×
05Idaho~3K1.00×
06Louisiana~7K0.94×
07Arkansas~4K0.93×
08Alaska~1K0.90×
09Ohio~20K0.88×
10Mississippi~4K0.88×
11South Dakota~1K0.88×
12North Dakota~1K0.88×
13Tennessee~10K0.87×
14Vermont<1K0.87×
15Pennsylvania~20K0.84×
16Kansas~4K0.84×
17Iowa~4K0.83×
18New Hampshire~2K0.82×
19Montana~1K0.82×
20North Carolina~10K0.81×
21South Carolina~7K0.81×
22Maine~2K0.81×
23Alabama~6K0.79×
24Michigan~10K0.78×
25Wisconsin~7K0.78×
26Nebraska~2K0.78×
27Delaware~1K0.78×
28New Mexico~2K0.77×
29Rhode Island~1K0.77×
30Indiana~8K0.76×
31Missouri~7K0.76×
32Minnesota~6K0.75×
33Virginia~10K0.73×
34Hawaii~2K0.73×
35Washington, District of Columbia~1K0.72×
36Georgia~10K0.68×
37Oregon~4K0.67×
38Illinois~10K0.66×
39Maryland~7K0.66×
40Connecticut~4K0.66×
41Arizona~8K0.65×
42Utah~3K0.65×
43Nevada~3K0.61×
44Massachusetts~7K0.60×
45Colorado~6K0.60×
46Washington~7K0.58×
47New York~20K0.55×
48New Jersey~8K0.54×
49Florida~20K0.51×
50California~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Buckwild, United States
0.46×1.00×15.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buckwild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buckwild audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV3.83×
02MotorboatCars & Mobility3.32×
03Britney SpearsMusic & Radio3.07×
04Chopper (motorcycle)Cars & Mobility3.05×
05Discount TireShopping2.95×
06Automobile repair shopCars & Mobility2.95×
07Keanu ReevesMovies & TV2.91×
08Lawn mowerHome & Garden2.69×
09Air pollutionHealth2.57×
10Rail transportTravel & Leisure2.38×
11GameStopGames2.25×
12Atlanta BravesSports2.15×
13Hardware storeHome & Garden2.04×
14Public transportCars & Mobility1.90×
15OutdoorsTravel & Leisure1.83×
16Internet celebrityInternet & Social Media1.81×
17Hard rockMusic & Radio1.74×
18Online newspaperNews1.62×
19TraditionPolitics & Society1.60×
20United Parcel ServiceBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buckwild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buckwild audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.34×
Convenience OrientationPREMIUM1.91×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buckwild audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.26×
Quality AwarenessPREMIUM0.36×
Design AffinityPREMIUM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buckwild have in United States?

Buckwild has an estimated audience of 596,141 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Buckwild viewers?

31.6% of Buckwild fans are female, 68.4% are male, with an average age of 35.5 years.

03

Which brands do Buckwild fans like most?

Buckwild fans show strongest brand affinity for Britney Spears (3.07×), Discount Tire (2.95×), and GameStop (2.25×) over the country average.

04

Where do Buckwild fans live in United States?

Buckwild fans in United States are most concentrated in Texas (reach ~400K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Buckwild fans also like?

Beyond Buckwild itself, the audience over-indexes on Discount Tire (2.95×), GameStop (2.25×), Rail transport (2.38×), and Hardware store (2.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buckwild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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