Bullitt Audience in United States

Bullitt has an estimated audience of 402,140 people in United States. 18.7% are female, 81.3% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Bob Newhart, Steve McQueen, Once Upon a Time in America, American History X, Lamborghini Gallardo.

The average Bullitt fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bob Newhart, Steve McQueen, Once Upon a Time in America, with strongest over-indexing on Bob Newhart (43.56× the country average). Demographically, the Bullitt audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bullitt fans

Demographic split for Bullitt audience in United States
MetricValue
Female18.7%
Male81.3%
Average age44.0
Estimated audience size402,140

Audience persona

The typical Bullitt fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Bob Newhart.

Top regions in United States

Top regions ranked by reach for Bullitt in United States
RegionReachAffinity
California58,2901.32×
Texas30,8220.89×
Florida24,0980.89×
New York22,6731.01×
Pennsylvania14,8991.1×
Illinois13,9621.04×
Ohio13,5571.09×
North Carolina11,4820.95×
Michigan11,2221.07×
Georgia10,0690.81×
Arizona9,2031.12×
Virginia9,1680.94×
New Jersey9,1240.89×
Washington8,9891.11×
Tennessee8,4951.05×
Missouri8,1991.26×
Massachusetts7,9891.01×
Indiana7,8961.07×
Kentucky7,6081.51×
Wisconsin6,7321.11×
Minnesota6,2901.09×
Colorado5,9560.94×
Maryland5,8120.84×
Oregon5,7651.25×
Alabama5,5270.98×
South Carolina5,4380.9×
Oklahoma4,5061.01×
Connecticut4,3141.07×
Louisiana4,1000.79×
Nevada3,7410.96×
Kansas3,4731.1×
Iowa3,3521.01×
Utah3,2620.91×
Arkansas3,2300.97×
Mississippi2,4110.73×
Idaho2,2761.13×
New Mexico2,0921.04×
Nebraska1,8860.94×
New Hampshire1,7441.1×
West Virginia1,7380.93×
Maine1,6081.12×
Hawaii1,3380.77×
Montana1,2781.15×
Rhode Island1,1690.91×
Washington, District of Columbia9350.77×
Delaware9120.82×
Vermont8161.16×
North Dakota8060.98×
South Dakota7460.8×
Alaska6620.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bullitt audience
BrandAffinityCategory
Bob Newhart43.56×Movies & TV
Steve McQueen33.63×Movies & TV
Once Upon a Time in America60.95×Movies & TV
American History X40.65×Movies & TV
Lamborghini Gallardo51.04×Cars & Mobility
The Place Beyond the Pines39.46×Movies & TV
Mobil 147.22×Cars & Mobility
Chuck Norris6.71×Movies & TV
Boogie Nights22.89×Movies & TV
Once upon a time20×Movies & TV
Falken Tires27.69×Cars & Mobility
Miami Vice22.29×Movies & TV
Dodge Charger10.6×Cars & Mobility
Antique car7.32×Cars & Mobility
Tony Danza20×Movies & TV
Ford Mustang7.62×Cars & Mobility
Rim (wheel)11.58×Cars & Mobility
MSN2.86×News
Dodge Challenger10.54×Cars & Mobility
Gangs of New York20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bullitt audience
TraitClusterScore
PatriotismCONSERVATISM2.92
Need for SecurityCONSERVATISM1.75
Family OrientationCONSERVATISM1.32
Risk AppetiteTHRILL1.28
IndividualismJOY1.27
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Bullitt
CountryShare
United States45.0%
France9.3%
United Kingdom5.7%

See Bullitt audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bullitt have in United States?

Bullitt has an estimated audience of 402,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Bullitt fans?

18.7% of Bullitt fans are female, 81.3% are male, with an average age of 44.0 years.

Which brands do Bullitt fans like most?

Bullitt fans show strongest brand affinity for Bob Newhart (43.56×), Steve McQueen (33.63×), and Once Upon a Time in America (60.95×) over the country average.

Where do Bullitt fans live in United States?

Bullitt fans in United States are most concentrated in California (reach 58,290), Texas (reach 30,822), and Florida (reach 24,098). These three regions account for the largest share of the active audience.

What other brands do Bullitt fans also like?

Beyond Bullitt itself, the audience over-indexes on Steve McQueen (33.63×), Once Upon a Time in America (60.95×), American History X (40.65×), and Lamborghini Gallardo (51.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bullitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.