Rascasse Audience Intelligence

Bullitt Audience in United States

A data profile of the people who buy, follow and care about Bullitt in United States — modelled from more than twelve digital signal sources. Bullitt has an estimated audience of 419,929 people in United States.

#3572among Movie / TV Show / Series in United States#7467in Movies & TV

The average Bullitt fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Newhart, The Place Beyond the Pines, Boogie Nights, with strongest over-indexing on Bob Newhart (53.02× the country average).

Demographically, the Bullitt audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bullitt fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Bob Newhart.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bullitt profile in United States.

Audience size
420K
in United States
Gender
18.7%♀
81.3% male
Age
44.0
average years
Country rank
#40508
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bullitt viewers

18.7% are female, 81.3% are male, average age 44.0.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Bullitt audience in United States
MetricValue
Female18.7%
Male81.3%
Average age44.0
Estimated audience size419,929
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Bullitt audience in United States
Age bracketShare%
16-1919%
20-2910%
30-3913%
40-4920%
50+39%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Bullitt audience comes from United States.

Worldwide audience distribution share by country for Bullitt
CountryShare
United States45.6%
France9.1%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bullitt audience in United States is strongest.

Fig. 05

Top regions by affinity

Bullitt fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~7K1.49×
02Oregon~6K1.24×
03California~50K1.21×
04Missouri~8K1.16×
05Montana~1K1.13×
06Wisconsin~7K1.11×
07Idaho~2K1.11×
08Minnesota~6K1.09×
09New Hampshire~2K1.09×
10Vermont<1K1.09×
11Washington~9K1.08×
12Arizona~9K1.07×
13Maine~2K1.07×
14Indiana~8K1.06×
15Oklahoma~5K1.06×
16Kansas~3K1.06×
17Pennsylvania~10K1.05×
18Michigan~10K1.05×
19New Mexico~2K1.05×
20Tennessee~8K1.04×
21Iowa~3K1.04×
22Illinois~10K1.03×
23Connecticut~4K1.03×
24Ohio~10K1.02×
25Nebraska~2K1.00×
26Massachusetts~8K0.99×
27Arkansas~3K0.99×
28West Virginia~2K0.99×
29Rhode Island~1K0.99×
30Nevada~4K0.98×
31North Dakota<1K0.97×
32Alabama~5K0.96×
33South Dakota<1K0.95×
34New York~20K0.93×
35Colorado~6K0.93×
36Alaska<1K0.93×
37North Carolina~10K0.92×
38Utah~3K0.92×
39Delaware~1K0.91×
40Virginia~9K0.90×
41South Carolina~5K0.90×
42New Jersey~9K0.88×
43Hawaii~2K0.87×
44Texas~30K0.86×
45Maryland~6K0.86×
46Florida~20K0.85×
47Mississippi~3K0.84×
48Georgia~10K0.82×
49Louisiana~4K0.82×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Bullitt, United States
0.82×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bullitt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bullitt audience
#·InterestCategoryAffinity×
01The Place Beyond the PinesMovies & TV67.31×
02Lamborghini GallardoCars & Mobility57.91×
03Bob NewhartMovies & TV53.02×
04Once Upon a Time in AmericaMovies & TV41.06×
05Mobil 1Cars & Mobility36.12×
06Boogie NightsMovies & TV35.15×
07Chevrolet MalibuCars & Mobility29.15×
08Miami ViceMovies & TV27.72×
09Falken TiresCars & Mobility26.82×
10American History XMovies & TV25.69×
11Once upon a timeMovies & TV20.00×
12Tony DanzaMovies & TV20.00×
13Burt ReynoldsMovies & TV14.94×
14BuickCars & Mobility8.21×
15Antique carCars & Mobility7.71×
16Solar energyHome & Garden5.80×
17FedExBusiness & Career5.70×
18Sustainable energyHome & Garden5.06×
19Discount TireShopping4.97×
20Renewable energyBusiness & Career4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bullitt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bullitt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.08×
Need for SecurityCONSERVATISM1.93×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bullitt audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.58×
CreativityOPEN0.58×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bullitt have in United States?

Bullitt has an estimated audience of 419,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bullitt viewers?

18.7% of Bullitt fans are female, 81.3% are male, with an average age of 44.0 years.

03

Which brands do Bullitt fans like most?

Bullitt fans show strongest brand affinity for Bob Newhart (53.02×), The Place Beyond the Pines (67.31×), and Boogie Nights (35.15×) over the country average.

04

Where do Bullitt fans live in United States?

Bullitt fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bullitt fans also like?

Beyond Bullitt itself, the audience over-indexes on The Place Beyond the Pines (67.31×), Boogie Nights (35.15×), Lamborghini Gallardo (57.91×), and Burt Reynolds (14.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bullitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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