Buy Here Pay Here Audience in United States

Buy Here Pay Here logo

Buy Here Pay Here has an estimated audience of 1,615,893 people in United States. 45.2% are female, 54.8% are male, average age 37.0. Top regions: Florida, North Carolina, Ohio. Top brand affinities: National Rugby League, CarMax, CarGurus, Lionel Richie, Horoscope.

The average Buy Here Pay Here fan in United States is 37.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Ohio. Top brand affinities include National Rugby League, CarMax, CarGurus, with strongest over-indexing on National Rugby League (22.82× the country average). Demographically, the Buy Here Pay Here audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Buy Here Pay Here fans

Demographic split for Buy Here Pay Here audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.0
Estimated audience size1,615,893

Audience persona

The typical Buy Here Pay Here fan in United States is balanced, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for National Rugby League.

Top regions in United States

Top regions ranked by reach for Buy Here Pay Here in United States
RegionReachAffinity
Florida242,8662.22×
North Carolina170,2113.5×
Ohio159,1663.2×
Georgia146,0112.93×
Texas95,8300.69×
South Carolina93,2933.84×
Indiana78,1962.65×
Tennessee75,6372.33×
Pennsylvania74,5091.37×
Alabama70,4213.12×
Kentucky53,7672.65×
Virginia38,4830.98×
New Jersey35,5910.87×
Illinois30,9870.58×
New York29,1620.32×
Missouri24,2820.93×
Michigan21,7730.52×
Maryland20,7280.75×
Oklahoma19,8191.1×
West Virginia15,8962.11×
Arizona15,6570.47×
Iowa15,3831.16×
California14,4960.08×
Mississippi12,4900.94×
Colorado12,0630.47×
Nebraska11,6121.43×
Arkansas9,6630.73×
Delaware8,2651.85×
Kansas8,2140.65×
Connecticut8,0640.5×
Louisiana7,9120.38×
Massachusetts6,7270.21×
Wisconsin5,5140.23×
Minnesota4,7970.21×
Nevada4,4680.29×
Washington4,2310.13×
Montana3,6750.82×
New Hampshire3,6050.57×
Utah3,2100.22×
Maine3,1710.55×
Idaho2,7840.34×
Rhode Island2,6490.52×
New Mexico2,2360.28×
Oregon1,9000.1×
Washington, District of Columbia9910.2×
Vermont8460.3×
South Dakota8120.22×
Hawaii5430.08×
North Dakota5030.15×
Wyoming4750.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buy Here Pay Here audience
BrandAffinityCategory
National Rugby League22.82×Sports
CarMax8.7×Cars & Mobility
CarGurus7.55×Cars & Mobility
Lionel Richie19.76×Music & Radio
Horoscope9.8×Health
Enterprise Rent-A-Car6.29×Cars & Mobility
Kelley Blue Book7.27×Movies & TV
Day trading11.63×Business & Career
Seattle Mariners7.11×Sports
Carvana5.82×Cars & Mobility
KeyBank12.24×Business & Career
Swing trading14.04×Business & Career
Fifth Third Bank9.9×Business & Career
Credit (finance)4.56×Business & Career
Google Maps3.15×Internet & Social Media
Campeonato Brasileiro Série A22.05×Sports
Used car3.73×Cars & Mobility
Indianapolis Motor Speedway10.25×Sports
Critical illness insurance13.76×Business & Career
Blended whiskey8.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buy Here Pay Here audience
TraitClusterScore
Risk AppetiteTHRILL2.18
Healthy LifestyleBALANCE2.03
Quality AwarenessPREMIUM1.89
Need for SecurityCONSERVATISM1.63
Family OrientationCONSERVATISM1.37
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Buy Here Pay Here
CountryShare
United States98.9%
United Kingdom0.2%
Brazil0.2%

See Buy Here Pay Here audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Buy Here Pay Here have in United States?

Buy Here Pay Here has an estimated audience of 1,615,893 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Buy Here Pay Here fans?

45.2% of Buy Here Pay Here fans are female, 54.8% are male, with an average age of 37.0 years.

Which brands do Buy Here Pay Here fans like most?

Buy Here Pay Here fans show strongest brand affinity for National Rugby League (22.82×), CarMax (8.7×), and CarGurus (7.55×) over the country average.

Where do Buy Here Pay Here fans live in United States?

Buy Here Pay Here fans in United States are most concentrated in Florida (reach 242,866), North Carolina (reach 170,211), and Ohio (reach 159,166). These three regions account for the largest share of the active audience.

What other brands do Buy Here Pay Here fans also like?

Beyond Buy Here Pay Here itself, the audience over-indexes on CarMax (8.7×), CarGurus (7.55×), Lionel Richie (19.76×), and Horoscope (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buy Here Pay Here. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.