A data profile of the people who buy, follow and care about Cabbage in United States — modelled from more than twelve digital signal sources. Cabbage has an estimated audience of 2,642,001 people in United States.
The average Cabbage fan in United States is 46.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Organic food, Pizza Hut, Nonprofit organization, with strongest over-indexing on Organic food (1.9× the country average).
Demographically, the Cabbage audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cabbage fan in United States is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Organic food.
The key figures that characterise the Cabbage profile in United States.
72.5% are female, 27.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 46.0 |
| Estimated audience size | 2,642,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Cabbage audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.6% |
| Romania | 6.3% |
| Taiwan | 6.0% |
Where the Cabbage audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 1.38× | |
| 02 | Louisiana | ~50K | 1.35× | |
| 03 | Georgia | ~100K | 1.27× | |
| 04 | Mississippi | ~30K | 1.24× | |
| 05 | New York | ~200K | 1.21× | |
| 06 | North Carolina | ~100K | 1.21× | |
| 07 | Alabama | ~40K | 1.20× | |
| 08 | California | ~300K | 1.16× | |
| 09 | Texas | ~300K | 1.14× | |
| 10 | Florida | ~200K | 1.14× | |
| 11 | Maryland | ~50K | 1.13× | |
| 12 | New Jersey | ~70K | 1.09× | |
| 13 | Arkansas | ~20K | 1.09× | |
| 14 | Virginia | ~70K | 1.08× | |
| 15 | South Carolina | ~40K | 1.08× | |
| 16 | Alaska | ~6K | 1.06× | |
| 17 | Pennsylvania | ~90K | 1.03× | |
| 18 | Indiana | ~50K | 1.03× | |
| 19 | Kentucky | ~30K | 1.03× | |
| 20 | Connecticut | ~30K | 1.03× | |
| 21 | Illinois | ~90K | 1.02× | |
| 22 | Tennessee | ~50K | 1.02× | |
| 23 | Washington | ~50K | 1.00× | |
| 24 | Washington, District of Columbia | ~8K | 1.00× | |
| 25 | Michigan | ~70K | 0.99× | |
| 26 | Massachusetts | ~50K | 0.99× | |
| 27 | Oklahoma | ~30K | 0.98× | |
| 28 | Ohio | ~80K | 0.96× | |
| 29 | Minnesota | ~40K | 0.96× | |
| 30 | Nebraska | ~10K | 0.96× | |
| 31 | Missouri | ~40K | 0.95× | |
| 32 | Oregon | ~30K | 0.95× | |
| 33 | Delaware | ~7K | 0.95× | |
| 34 | Kansas | ~20K | 0.94× | |
| 35 | South Dakota | ~6K | 0.91× | |
| 36 | North Dakota | ~5K | 0.91× | |
| 37 | Arizona | ~50K | 0.90× | |
| 38 | Nevada | ~20K | 0.90× | |
| 39 | Iowa | ~20K | 0.90× | |
| 40 | Rhode Island | ~8K | 0.90× | |
| 41 | Wisconsin | ~40K | 0.89× | |
| 42 | West Virginia | ~10K | 0.89× | |
| 43 | Vermont | ~4K | 0.89× | |
| 44 | New Mexico | ~10K | 0.86× | |
| 45 | New Hampshire | ~9K | 0.86× | |
| 46 | Idaho | ~10K | 0.85× | |
| 47 | Maine | ~8K | 0.85× | |
| 48 | Utah | ~20K | 0.84× | |
| 49 | Montana | ~6K | 0.79× | |
| 50 | Colorado | ~30K | 0.77× |
The strongest cross-interests of the Cabbage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Naked Wines | Food & Beverages | 6.07× | ||
| 02 | BevMo! | Shopping | 5.90× | ||
| 03 | Slow cooker | Food & Beverages | 3.05× | ||
| 04 | Sausage | Food & Beverages | 2.94× | ||
| 05 | Microwave oven | Home & Garden | 2.45× | ||
| 06 | Sustainable energy | Home & Garden | 2.45× | ||
| 07 | Dough | Food & Beverages | 2.11× | ||
| 08 | Ace Hardware | Home & Garden | 1.99× | ||
| 09 | Organic food | Food & Beverages | 1.90× | ||
| 10 | Genetics | Kids & Family | 1.89× | ||
| 11 | Pharmacy | Business & Career | 1.88× | ||
| 12 | Hardware store | Home & Garden | 1.87× | ||
| 13 | Tradition | Politics & Society | 1.81× | ||
| 14 | Pizza Hut | Food & Beverages | 1.80× | ||
| 15 | Nostalgia | Home & Garden | 1.78× | ||
| 16 | Nonprofit organization | Politics & Society | 1.75× | ||
| 17 | Lunch | Food & Beverages | 1.73× | ||
| 18 | Discount stores | Shopping | 1.72× | ||
| 19 | Breakfast | Food & Beverages | 1.63× | ||
| 20 | Kroger | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Individualism | JOY | 1.54× | |
| Healthy Lifestyle | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Pet Ownership | JOY | 0.81× | |
| Risk Appetite | THRILL | 0.88× |
Cabbage has an estimated audience of 2,642,001 people in United States, concentrated in California and Texas.
72.5% of Cabbage fans are female, 27.5% are male, with an average age of 46.0 years.
Cabbage fans show strongest brand affinity for Organic food (1.9×), Pizza Hut (1.8×), and Nonprofit organization (1.75×) over the country average.
Cabbage fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cabbage itself, the audience over-indexes on Pizza Hut (1.8×), Nonprofit organization (1.75×), Genetics (1.89×), and Tradition (1.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cabbage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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