Rascasse Audience Intelligence

Caffè macchiato Audience in United States

A data profile of the people who buy, follow and care about Caffè macchiato in United States — modelled from more than twelve digital signal sources. Caffè macchiato has an estimated audience of 282,591 people in United States.

#82among Beverage in United States#13723among Topic in United States#2558in Food & Beverages

The average Caffè macchiato fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Costa Coffee, Bubble tea, Tchibo, with strongest over-indexing on Costa Coffee (167.1× the country average).

Demographically, the Caffè macchiato audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caffè macchiato fan in United States is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caffè macchiato profile in United States.

Audience size
283K
in United States
Gender
75.4%♀
24.6% male
Age
34.7
average years
Country rank
#49813
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caffè macchiato fans

75.4% are female, 24.6% are male, average age 34.7.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Caffè macchiato audience in United States
MetricValue
Female75.4%
Male24.6%
Average age34.7
Estimated audience size282,591
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Caffè macchiato audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Caffè macchiato audience comes from United States.

Worldwide audience distribution share by country for Caffè macchiato
CountryShare
Japan30.1%
South Korea16.4%
United States16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caffè macchiato audience in United States is strongest.

Fig. 05

Top regions by affinity

Caffè macchiato fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.25×
02Vermont<1K1.25×
03North Dakota<1K1.19×
04Florida~20K1.17×
05Washington, District of Columbia<1K1.15×
06South Dakota<1K1.15×
07New York~20K1.13×
08Montana<1K1.11×
09Nevada~3K1.07×
10Delaware<1K1.06×
11Rhode Island<1K1.05×
12Hawaii~1K1.03×
13Maine~1K1.03×
14New Hampshire~1K1.02×
15New Jersey~7K1.01×
16West Virginia~1K1.01×
17Connecticut~3K1.00×
18Idaho~1K1.00×
19California~30K0.99×
20Washington~6K0.98×
21Massachusetts~5K0.98×
22Nebraska~1K0.98×
23New Mexico~1K0.97×
24Mississippi~2K0.95×
25Arkansas~2K0.95×
26Oregon~3K0.94×
27Kansas~2K0.93×
28Louisiana~3K0.91×
29Oklahoma~3K0.91×
30Utah~2K0.91×
31Iowa~2K0.91×
32Virginia~6K0.90×
33Kentucky~3K0.90×
34Missouri~4K0.89×
35Colorado~4K0.89×
36Wisconsin~4K0.89×
37South Carolina~4K0.89×
38North Carolina~7K0.88×
39Maryland~4K0.88×
40Alabama~3K0.88×
41Arizona~5K0.87×
42Illinois~8K0.86×
43Georgia~8K0.86×
44Indiana~4K0.86×
45Tennessee~5K0.85×
46Minnesota~3K0.85×
47Michigan~6K0.84×
48Pennsylvania~8K0.83×
49Ohio~7K0.80×
50Texas~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Caffè macchiato, United States
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caffè macchiato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caffè macchiato audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages167.10×
02TchiboShopping98.81×
03Bubble teaFood & Beverages11.01×
04YelpInternet & Social Media5.98×
05VeganismFood & Beverages2.43×
06CoffeeFood & Beverages2.36×
07TeaFood & Beverages2.36×
08Beauty salonsBeauty & Wellness2.33×
09Burger KingFood & Beverages2.23×
10WineFood & Beverages2.18×
11PinterestInternet & Social Media2.13×
12RecipesFood & Beverages2.09×
13CouponsShopping1.96×
14Home improvementHome & Garden1.86×
15WalmartShopping1.86×
16Health careBusiness & Career1.81×
17CookingFood & Beverages1.79×
18Alcoholic beveragesFood & Beverages1.79×
19MedicineBusiness & Career1.70×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caffè macchiato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caffè macchiato audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.31×
Price SensitivityPREMIUM1.87×
Healthy LifestyleBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caffè macchiato audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Quality AwarenessPREMIUM0.76×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caffè macchiato have in United States?

Caffè macchiato has an estimated audience of 282,591 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Caffè macchiato fans?

75.4% of Caffè macchiato fans are female, 24.6% are male, with an average age of 34.7 years.

03

Which brands do Caffè macchiato fans like most?

Caffè macchiato fans show strongest brand affinity for Costa Coffee (167.1×), Bubble tea (11.01×), and Tchibo (98.81×) over the country average.

04

Where do Caffè macchiato fans live in United States?

Caffè macchiato fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Caffè macchiato fans also like?

Beyond Caffè macchiato itself, the audience over-indexes on Bubble tea (11.01×), Tchibo (98.81×), Coffee (2.36×), and Recipes (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Caffè macchiato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caffè macchiato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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