Caffè macchiato Audience in United States

Caffè macchiato has an estimated audience of 282,591 people in United States. 75.4% are female, 24.6% are male, average age 34.7. Top regions: California, Florida, New York. Top brand affinities: Costa Coffee, Kia Sportage, Tchibo, Jean Paul Gaultier, Honda HR-V.

The average Caffè macchiato fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Costa Coffee, Kia Sportage, Tchibo, with strongest over-indexing on Costa Coffee (255.56× the country average). Demographically, the Caffè macchiato audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Caffè macchiato fans

Demographic split for Caffè macchiato audience in United States
MetricValue
Female75.4%
Male24.6%
Average age34.7
Estimated audience size282,591

Audience persona

The typical Caffè macchiato fan in United States is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for Caffè macchiato in United States
RegionReachAffinity
California34,0891.1×
Florida24,5151.28×
New York18,9311.2×
Texas17,9760.74×
New Jersey7,4821.04×
Illinois7,4500.79×
Pennsylvania7,1960.76×
North Carolina6,7210.79×
Georgia6,5680.75×
Ohio5,9060.68×
Virginia5,7430.83×
Washington5,7211.01×
Massachusetts5,2570.94×
Michigan4,9970.68×
Tennessee3,6260.64×
Nevada3,5891.31×
Arizona3,5670.62×
Maryland3,4820.72×
Colorado3,4400.77×
Indiana3,2950.64×
Missouri3,1910.7×
Wisconsin2,9240.69×
Oregon2,8170.87×
Connecticut2,6880.95×
South Carolina2,5090.59×
Minnesota2,3510.58×
Oklahoma2,3000.73×
Kentucky2,2640.64×
Louisiana2,2300.61×
Arkansas1,8570.8×
Alabama1,7300.44×
Mississippi1,6720.72×
Utah1,6260.64×
Washington, District of Columbia1,4201.67×
Kansas1,3810.62×
Idaho1,3810.97×
West Virginia1,3801.05×
Alaska1,3782.28×
Hawaii1,3191.09×
New Hampshire1,2321.11×
Iowa1,2110.52×
Nebraska1,2070.85×
Montana1,2011.53×
New Mexico1,2000.85×
South Dakota1,1851.81×
North Dakota1,1541.99×
Wyoming1,1172.67×
Rhode Island1,0981.22×
Maine1,0981.08×
Vermont1,0802.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caffè macchiato audience
BrandAffinityCategory
Costa Coffee255.56×Food & Beverages
Kia Sportage28×Cars & Mobility
Tchibo113.33×Shopping
Jean Paul Gaultier13.39×Fashion & Accessoires
Honda HR-V18.67×Cars & Mobility
Pre-school playgroup20.12×Kids & Family
Kroger2.34×Food & Beverages
Livemusic2.71×Music & Radio
Texas Roadhouse2.02×Food & Beverages
Dollar General1.97×Shopping
Starbucks1.97×Food & Beverages
Jeep Grand Cherokee5.33×Cars & Mobility
Publix2.55×Shopping
Sephora1.97×Shopping
Lip balm4.65×Beauty & Wellness
Skin care1.88×Beauty & Wellness
Dentistry2.31×Business & Career
IHOP2.42×Food & Beverages
Local food2.08×Food & Beverages
Take-out1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caffè macchiato audience
TraitClusterScore
IndulgenceJOY1.52
Price SensitivityPREMIUM1.43
Healthy LifestyleBALANCE1.35
Convenience OrientationPREMIUM1.26
Design AffinityPREMIUM1.21
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Caffè macchiato
CountryShare
Japan29.9%
South Korea16.3%
United States16.0%

See Caffè macchiato audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Caffè macchiato have in United States?

Caffè macchiato has an estimated audience of 282,591 people in United States, concentrated in California and Florida.

What is the gender split and age of Caffè macchiato fans?

75.4% of Caffè macchiato fans are female, 24.6% are male, with an average age of 34.7 years.

Which brands do Caffè macchiato fans like most?

Caffè macchiato fans show strongest brand affinity for Costa Coffee (255.56×), Kia Sportage (28×), and Tchibo (113.33×) over the country average.

Where do Caffè macchiato fans live in United States?

Caffè macchiato fans in United States are most concentrated in California (reach 34,089), Florida (reach 24,515), and New York (reach 18,931). These three regions account for the largest share of the active audience.

What other brands do Caffè macchiato fans also like?

Beyond Caffè macchiato itself, the audience over-indexes on Kia Sportage (28×), Tchibo (113.33×), Jean Paul Gaultier (13.39×), and Honda HR-V (18.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caffè macchiato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.