Rascasse Audience Intelligence

Cairn Terrier Audience in United States

A data profile of the people who buy, follow and care about Cairn Terrier in United States — modelled from more than twelve digital signal sources. Cairn Terrier has an estimated audience of 357,242 people in United States.

#72among Dog breed in United States#12780among Topic in United States#619in Pets & Animals

The average Cairn Terrier fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIS Alpine Ski World Cup, Hamster, Dog grooming, with strongest over-indexing on FIS Alpine Ski World Cup (19.11× the country average).

Demographically, the Cairn Terrier audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cairn Terrier fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for FIS Alpine Ski World Cup.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cairn Terrier profile in United States.

Audience size
357K
in United States
Gender
77.7%♀
22.3% male
Age
39.8
average years
Country rank
#44138
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cairn Terrier fans

77.7% are female, 22.3% are male, average age 39.8.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Cairn Terrier audience in United States
MetricValue
Female77.7%
Male22.3%
Average age39.8
Estimated audience size357,242
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Cairn Terrier audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3915%
40-4920%
50+25%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Cairn Terrier audience comes from United States.

Worldwide audience distribution share by country for Cairn Terrier
CountryShare
United States36.9%
Canada9.7%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cairn Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Cairn Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.41×
02Maine~2K1.39×
03Oregon~6K1.35×
04Montana~1K1.35×
05Colorado~7K1.29×
06Idaho~2K1.28×
07Washington~9K1.24×
08Nebraska~2K1.19×
09New Mexico~2K1.18×
10Kansas~3K1.15×
11Oklahoma~4K1.13×
12New Hampshire~2K1.12×
13Missouri~6K1.10×
14Vermont<1K1.10×
15South Dakota<1K1.06×
16Tennessee~7K1.03×
17California~40K1.02×
18Nevada~4K1.02×
19West Virginia~2K1.02×
20Alaska<1K1.02×
21Kentucky~4K0.98×
22Arkansas~3K0.98×
23Texas~30K0.96×
24North Carolina~10K0.96×
25Massachusetts~7K0.96×
26Connecticut~3K0.96×
27Utah~3K0.96×
28Indiana~6K0.95×
29Rhode Island~1K0.95×
30Virginia~8K0.94×
31Minnesota~5K0.91×
32Alabama~5K0.91×
33Florida~20K0.90×
34Michigan~8K0.90×
35Iowa~3K0.90×
36Ohio~10K0.88×
37Wisconsin~5K0.88×
38South Carolina~5K0.88×
39Pennsylvania~10K0.86×
40Louisiana~4K0.86×
41Delaware<1K0.85×
42North Dakota<1K0.84×
43Georgia~9K0.83×
44Washington, District of Columbia<1K0.82×
45Illinois~10K0.81×
46Maryland~5K0.81×
47New York~20K0.78×
48Mississippi~2K0.78×
49Hawaii~1K0.74×
50New Jersey~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Cairn Terrier, United States
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cairn Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cairn Terrier audience
#·InterestCategoryAffinity×
01HamsterPets & Animals21.48×
02FIS Alpine Ski World CupSports19.11×
03Dog groomingPets & Animals9.36×
04Dog trainingPets & Animals6.75×
05Pet sittingPets & Animals4.34×
06NordstromShopping3.49×
07EtsyFashion & Accessoires3.24×
08Veterinary medicineBusiness & Career3.16×
09IKEAHome & Garden2.90×
10Pet foodPets & Animals2.78×
11VeganismFood & Beverages2.74×
12WineFood & Beverages2.40×
13Beauty salonsBeauty & Wellness2.40×
14Home improvementHome & Garden2.22×
15Alcoholic beveragesFood & Beverages2.21×
16CoffeeFood & Beverages2.21×
17CouponsShopping2.14×
18CookingFood & Beverages2.11×
19RecipesFood & Beverages2.04×
20PinterestInternet & Social Media1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cairn Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cairn Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.40×
IndulgenceJOY1.65×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cairn Terrier audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.88×
TraditionCONSERVATISM0.88×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cairn Terrier have in United States?

Cairn Terrier has an estimated audience of 357,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cairn Terrier fans?

77.7% of Cairn Terrier fans are female, 22.3% are male, with an average age of 39.8 years.

03

Which brands do Cairn Terrier fans like most?

Cairn Terrier fans show strongest brand affinity for FIS Alpine Ski World Cup (19.11×), Hamster (21.48×), and Dog grooming (9.36×) over the country average.

04

Where do Cairn Terrier fans live in United States?

Cairn Terrier fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cairn Terrier fans also like?

Beyond Cairn Terrier itself, the audience over-indexes on Hamster (21.48×), Dog grooming (9.36×), Nordstrom (3.49×), and Cooking (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cairn Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cairn Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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