Calf Audience in United States
Calf has an estimated audience of 742,214 people in United States. 46.8% are female, 53.2% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Knee pad, Planet Fitness, Diaper bag, MSN, Fox News Channel.
The average Calf fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Knee pad, Planet Fitness, Diaper bag, with strongest over-indexing on Knee pad (43.88× the country average). Demographically, the Calf audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Calf fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.9 |
| Estimated audience size | 742,214 |
Audience persona
The typical Calf fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Knee pad.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,299 | 1.79× |
| Texas | 104,293 | 1.63× |
| Florida | 60,159 | 1.2× |
| New York | 54,541 | 1.32× |
| Illinois | 28,747 | 1.16× |
| Georgia | 24,309 | 1.06× |
| Pennsylvania | 23,641 | 0.95× |
| North Carolina | 23,026 | 1.03× |
| New Jersey | 22,221 | 1.18× |
| Virginia | 20,817 | 1.15× |
| Ohio | 20,619 | 0.9× |
| Arizona | 19,615 | 1.29× |
| Michigan | 18,861 | 0.97× |
| Washington | 17,120 | 1.15× |
| Massachusetts | 15,038 | 1.03× |
| Maryland | 14,731 | 1.15× |
| Tennessee | 13,568 | 0.91× |
| Indiana | 12,009 | 0.89× |
| Colorado | 11,535 | 0.99× |
| Missouri | 10,653 | 0.89× |
| Minnesota | 10,057 | 0.95× |
| Wisconsin | 9,356 | 0.84× |
| South Carolina | 9,326 | 0.84× |
| Alabama | 9,168 | 0.88× |
| Oregon | 9,131 | 1.07× |
| Nevada | 8,973 | 1.25× |
| Louisiana | 8,734 | 0.91× |
| Kentucky | 8,399 | 0.9× |
| Oklahoma | 8,353 | 1.01× |
| Connecticut | 7,506 | 1.01× |
| Utah | 6,584 | 0.99× |
| Arkansas | 5,855 | 0.96× |
| Iowa | 5,608 | 0.92× |
| Kansas | 5,546 | 0.95× |
| Mississippi | 4,793 | 0.78× |
| Hawaii | 4,201 | 1.32× |
| New Mexico | 4,104 | 1.1× |
| Idaho | 3,383 | 0.91× |
| Nebraska | 3,374 | 0.91× |
| West Virginia | 2,755 | 0.8× |
| Washington, District of Columbia | 2,216 | 0.99× |
| Rhode Island | 2,041 | 0.86× |
| New Hampshire | 2,038 | 0.7× |
| Maine | 1,797 | 0.68× |
| Delaware | 1,738 | 0.85× |
| Montana | 1,621 | 0.79× |
| South Dakota | 1,575 | 0.92× |
| Alaska | 1,481 | 0.93× |
| North Dakota | 1,342 | 0.88× |
| Vermont | 963 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knee pad | 43.88× | Health |
| Planet Fitness | 3.44× | Sports |
| Diaper bag | 5.04× | Kids & Family |
| MSN | 2.61× | News |
| Fox News Channel | 1.89× | Movies & TV |
| Al Ahly SC | 18.45× | Sports |
| Staples (Canada) | 3.12× | Business & Career |
| Mongolia | 5.53× | Travel & Leisure |
| Soylent Green | 16.47× | Movies & TV |
| Lawn mower | 4.11× | Home & Garden |
| Fly fishing | 3.75× | Sports |
| Golf Channel | 3.15× | Sports |
| Livestock | 2.14× | Pets & Animals |
| Hobby Lobby | 2.01× | Home & Garden |
| Chuck Norris | 3.22× | Movies & TV |
| Texas Roadhouse | 2.01× | Food & Beverages |
| Made in USA | 2.92× | Business & Career |
| Boot Barn | 4.74× | Fashion & Accessoires |
| Tractor Supply Company | 3.11× | Shopping |
| Genetics | 2.25× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.25 |
| Spirituality | BALANCE | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 4.9% |
| France | 4.6% |
See Calf audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Calf have in United States?
Calf has an estimated audience of 742,214 people in United States, concentrated in California and Texas.
What is the gender split and age of Calf fans?
46.8% of Calf fans are female, 53.2% are male, with an average age of 44.9 years.
Which brands do Calf fans like most?
Calf fans show strongest brand affinity for Knee pad (43.88×), Planet Fitness (3.44×), and Diaper bag (5.04×) over the country average.
Where do Calf fans live in United States?
Calf fans in United States are most concentrated in California (reach 146,299), Texas (reach 104,293), and Florida (reach 60,159). These three regions account for the largest share of the active audience.
What other brands do Calf fans also like?
Beyond Calf itself, the audience over-indexes on Planet Fitness (3.44×), Diaper bag (5.04×), MSN (2.61×), and Fox News Channel (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Calf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.