Rascasse Audience Intelligence

Calf Audience in United States

A data profile of the people who buy, follow and care about Calf in United States — modelled from more than twelve digital signal sources. Calf has an estimated audience of 742,214 people in United States.

#9816among Topic in United States#441in Pets & Animals

The average Calf fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Knee pad, Sustainable energy, Renewable energy, with strongest over-indexing on Knee pad (39.67× the country average).

Demographically, the Calf audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calf fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Knee pad.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calf profile in United States.

Audience size
742K
in United States
Gender
46.8%♀
53.2% male
Age
44.9
average years
Country rank
#28813
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calf fans

46.8% are female, 53.2% are male, average age 44.9.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Calf audience in United States
MetricValue
Female46.8%
Male53.2%
Average age44.9
Estimated audience size742,214
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Calf audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3915%
40-4924%
50+36%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Calf audience comes from United States.

Worldwide audience distribution share by country for Calf
CountryShare
United States30.1%
Brazil4.8%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calf audience in United States is strongest.

Fig. 05

Top regions by affinity

Calf fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.68×
02Texas~100K1.54×
03Hawaii~4K1.29×
04Arizona~20K1.22×
05Nevada~9K1.22×
06New York~50K1.21×
07Florida~60K1.16×
08Maryland~10K1.13×
09New Mexico~4K1.13×
10New Jersey~20K1.12×
11Virginia~20K1.11×
12Washington~20K1.10×
13Illinois~30K1.09×
14Georgia~20K1.05×
15Oklahoma~9K1.05×
16Oregon~9K1.04×
17South Dakota~2K1.04×
18North Carolina~20K1.03×
19Connecticut~7K1.00×
20Alaska~2K1.00×
21North Dakota~2K1.00×
22Massachusetts~10K0.98×
23Arkansas~6K0.98×
24Kansas~6K0.98×
25Nebraska~4K0.98×
26Utah~6K0.96×
27Washington, District of Columbia~2K0.96×
28Kentucky~9K0.95×
29Michigan~20K0.94×
30Minnesota~10K0.94×
31Delaware~2K0.94×
32Pennsylvania~20K0.93×
33Colorado~10K0.93×
34Louisiana~9K0.92×
35Iowa~6K0.92×
36Idaho~3K0.92×
37Indiana~10K0.91×
38Rhode Island~2K0.90×
39Ohio~20K0.89×
40Tennessee~10K0.88×
41Missouri~10K0.88×
42West Virginia~3K0.87×
43Wisconsin~10K0.86×
44Alabama~9K0.86×
45South Carolina~9K0.85×
46Mississippi~5K0.85×
47Montana~2K0.85×
48Vermont~1K0.82×
49Maine~2K0.77×
50New Hampshire~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Calf, United States
0.75×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calf audience
#·InterestCategoryAffinity×
01Knee padHealth39.67×
02ExxonMobilCars & Mobility13.78×
03Kentucky DerbySports11.49×
04Sustainable energyHome & Garden7.88×
05Renewable energyBusiness & Career7.13×
06FertilizerHome & Garden6.65×
07Weather forecastingHome & Garden6.63×
08FedExBusiness & Career5.98×
09MongoliaTravel & Leisure5.81×
10Lawn mowerHome & Garden4.75×
11Solar energyHome & Garden4.44×
12First class travelTravel & Leisure4.35×
13Mortgage loansBusiness & Career4.04×
14Vehicle insuranceCars & Mobility3.61×
15Hardware storeHome & Garden3.41×
16Discount storesShopping2.93×
17PinterestInternet & Social Media2.38×
18McDonald'sFood & Beverages2.38×
19BarbecueFood & Beverages2.19×
20FurnitureHome & Garden2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calf audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
SustainabilityBALANCE2.25×
Convenience OrientationPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calf audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calf have in United States?

Calf has an estimated audience of 742,214 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calf fans?

46.8% of Calf fans are female, 53.2% are male, with an average age of 44.9 years.

03

Which brands do Calf fans like most?

Calf fans show strongest brand affinity for Knee pad (39.67×), Sustainable energy (7.88×), and Renewable energy (7.13×) over the country average.

04

Where do Calf fans live in United States?

Calf fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Calf fans also like?

Beyond Calf itself, the audience over-indexes on Sustainable energy (7.88×), Renewable energy (7.13×), FedEx (5.98×), and Mortgage loans (4.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Calf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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