Rascasse Audience Intelligence

Caliente, Nevada Audience in United States

A data profile of the people who buy, follow and care about Caliente, Nevada in United States — modelled from more than twelve digital signal sources. Caliente, Nevada has an estimated audience of 1,291,885 people in United States.

#55among Department store in United States#1689among POI in United States#1497in Travel & Leisure

The average Caliente, Nevada fan in United States is 36.9 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Atlético Madrid, Colorado Rockies, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (14.22× the country average).

Demographically, the Caliente, Nevada audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caliente, Nevada fan in United States is more male, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caliente, Nevada profile in United States.

Audience size
1.3M
in United States
Gender
38.2%♀
61.8% male
Age
36.9
average years
Country rank
#19802
POI in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caliente, Nevada fans

38.2% are female, 61.8% are male, average age 36.9.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Caliente, Nevada audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.9
Estimated audience size1,291,885
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Caliente, Nevada audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3925%
40-4920%
50+11%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Caliente, Nevada audience comes from United States.

Worldwide audience distribution share by country for Caliente, Nevada
CountryShare
Mexico34.0%
United States26.4%
Colombia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caliente, Nevada audience in United States is strongest.

Fig. 05

Top regions by affinity

Caliente, Nevada fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~80K19.11×
02Nevada~200K15.58×
03Utah~50K4.65×
04Pennsylvania~100K2.44×
05Idaho~10K1.62×
06Massachusetts~30K1.25×
07Texas~100K1.18×
08Arizona~30K1.16×
09Florida~90K1.04×
10California~100K1.00×
11Wyoming~2K0.97×
12South Carolina~20K0.94×
13Connecticut~10K0.92×
14Montana~3K0.88×
15Alaska~2K0.84×
16New Mexico~5K0.82×
17North Dakota~2K0.80×
18South Dakota~2K0.79×
19North Carolina~30K0.76×
20Oregon~10K0.73×
21Wisconsin~10K0.72×
22Delaware~3K0.72×
23West Virginia~4K0.70×
24Maine~3K0.70×
25Indiana~20K0.69×
26Louisiana~10K0.69×
27Hawaii~4K0.69×
28New Hampshire~3K0.69×
29Washington, District of Columbia~3K0.68×
30Mississippi~7K0.65×
31Iowa~7K0.65×
32Nebraska~4K0.65×
33Arkansas~7K0.64×
34Washington~20K0.63×
35Maryland~10K0.62×
36Kansas~6K0.62×
37Kentucky~10K0.60×
38Oklahoma~9K0.60×
39Colorado~10K0.59×
40Alabama~10K0.59×
41Tennessee~10K0.55×
42Illinois~20K0.53×
43Missouri~10K0.52×
44Georgia~20K0.51×
45Minnesota~9K0.50×
46Virginia~20K0.48×
47Michigan~20K0.47×
48New York~30K0.46×
49Ohio~20K0.46×
50New Jersey~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Caliente, Nevada, United States
0.46×1.00×19.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caliente, Nevada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caliente, Nevada audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports21.35×
02Atlético MadridSports14.22×
03FC Schalke 04Sports13.38×
04Colorado RockiesSports9.17×
05A.S. RomaSports7.45×
06San Diego PadresSports6.50×
07HandballSports5.96×
08Pittsburgh PiratesSports4.91×
09Milwaukee BrewersSports4.88×
10Paris Saint-GermainSports4.66×
11Jessica AlbaMovies & TV3.82×
12FanaticsFashion & Accessoires3.44×
13Detroit TigersSports3.20×
14Sports clubSports3.19×
15Public transportCars & Mobility2.84×
16FC BarcelonaSports2.80×
17Real Madrid C.F.Sports2.78×
18WhataburgerFood & Beverages2.34×
19WalgreensShopping1.90×
20CVS PharmacyShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caliente, Nevada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caliente, Nevada audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Career OrientationPOWER1.27×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caliente, Nevada audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.18×
MindfulnessBALANCE0.42×
Quality AwarenessPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caliente, Nevada have in United States?

Caliente, Nevada has an estimated audience of 1,291,885 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Caliente, Nevada fans?

38.2% of Caliente, Nevada fans are female, 61.8% are male, with an average age of 36.9 years.

03

Which brands do Caliente, Nevada fans like most?

Caliente, Nevada fans show strongest brand affinity for Atlético Madrid (14.22×), Colorado Rockies (9.17×), and Milwaukee Brewers (4.88×) over the country average.

04

Where do Caliente, Nevada fans live in United States?

Caliente, Nevada fans in United States are most concentrated in Nevada (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Caliente, Nevada fans also like?

Beyond Caliente, Nevada itself, the audience over-indexes on Colorado Rockies (9.17×), Milwaukee Brewers (4.88×), Real Madrid C.F. (2.78×), and San Diego Padres (6.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caliente, Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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