Caliente, Nevada Audience in United States

Caliente, Nevada logo

Caliente, Nevada has an estimated audience of 1,291,885 people in United States. 38.2% are female, 61.8% are male, average age 36.9. Top regions: California, Texas, Pennsylvania. Top brand affinities: Minnesota, Spinal muscular atrophy, Justice, Penn & Teller, JTV (Indonesia).

The average Caliente, Nevada fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Minnesota, Spinal muscular atrophy, Justice, with strongest over-indexing on Minnesota (5.4× the country average). Demographically, the Caliente, Nevada audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Caliente, Nevada fans

Demographic split for Caliente, Nevada audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.9
Estimated audience size1,291,885

Audience persona

The typical Caliente, Nevada fan in United States is more male, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Caliente, Nevada in United States
RegionReachAffinity
California155,5621.09×
Texas144,1011.3×
Pennsylvania112,0812.58×
Florida95,2351.09×
Rhode Island78,29619.04×
Massachusetts33,6641.32×
New York33,4510.46×
North Carolina31,2670.8×
Arizona30,5861.16×
Illinois23,2070.54×
Nevada19,5781.57×
Georgia19,5660.49×
South Carolina19,0830.98×
Ohio16,5280.42×
Indiana16,2840.69×
Washington15,6120.6×
Michigan13,8590.41×
Virginia13,8490.44×
Wisconsin13,8070.71×
New Jersey13,4640.41×
Maryland12,9310.58×
Tennessee12,7310.49×
Connecticut12,1640.94×
Colorado10,8030.53×
Louisiana10,5140.63×
Missouri9,0380.43×
Oregon8,8420.6×
Alabama8,8220.49×
Kentucky8,1700.5×
Minnesota7,3500.4×
Utah7,2760.63×
Oklahoma6,8220.48×
Iowa5,6840.53×
Arkansas5,1270.48×
Kansas4,8570.48×
New Mexico4,8480.75×
Mississippi4,5730.43×
Idaho4,0150.62×
Nebraska2,6260.41×
Hawaii2,5030.45×
West Virginia2,4470.41×
Washington, District of Columbia1,8880.49×
New Hampshire1,6950.33×
Montana1,3590.38×
Maine1,3460.29×
Delaware1,2610.35×
Alaska1,0910.39×
South Dakota9170.31×
Wyoming9060.47×
North Dakota8920.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caliente, Nevada audience
BrandAffinityCategory
Minnesota5.4×Travel & Leisure
Spinal muscular atrophy6.79×Health
Justice1.73×Politics & Society
Penn & Teller4.11×Movies & TV
JTV (Indonesia)2.6×
Totally Spies!5.26×Movies & TV
Mad About You4.6×Movies & TV
Toros de Tijuana8.24×Sports
Better Off Dead (film)3.42×Movies & TV
Mackenzie Foy2.29×Fashion & Accessoires
Ixtapaluca5.24×Travel & Leisure
Leverage (TV series)1.76×Movies & TV
Dental hygienist1.72×Health
Cultural studies2.91×Business & Career
The Boomtown Rats13.7×Music & Radio
My Name Is Khan7.15×Movies & TV
Ext JS6.6×Technology & Electronics
Life of Pi2.14×Movies & TV
Bus Driver (video game)3.34×Games
Stop Bullying3.15×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caliente, Nevada audience
TraitClusterScore
ExtroversionTHRILL1.29
Risk AppetiteTHRILL1.2
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.15
DIY MentalityTHRILL1.02
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Caliente, Nevada
CountryShare
Mexico34.0%
United States26.4%
Colombia8.2%

See Caliente, Nevada audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Caliente, Nevada have in United States?

Caliente, Nevada has an estimated audience of 1,291,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Caliente, Nevada fans?

38.2% of Caliente, Nevada fans are female, 61.8% are male, with an average age of 36.9 years.

Which brands do Caliente, Nevada fans like most?

Caliente, Nevada fans show strongest brand affinity for Minnesota (5.4×), Spinal muscular atrophy (6.79×), and Justice (1.73×) over the country average.

Where do Caliente, Nevada fans live in United States?

Caliente, Nevada fans in United States are most concentrated in California (reach 155,562), Texas (reach 144,101), and Pennsylvania (reach 112,081). These three regions account for the largest share of the active audience.

What other brands do Caliente, Nevada fans also like?

Beyond Caliente, Nevada itself, the audience over-indexes on Spinal muscular atrophy (6.79×), Justice (1.73×), Penn & Teller (4.11×), and JTV (Indonesia) (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caliente, Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.