Rascasse Audience Intelligence

California Golden Bears football Audience in United States

A data profile of the people who buy, follow and care about California Golden Bears football in United States — modelled from more than twelve digital signal sources. California Golden Bears football has an estimated audience of 700,575 people in United States.

#480among American football in United States#462among Team in United States#2831in Sports

The average California Golden Bears football fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Freddie Freeman, Baker Mayfield, Milwaukee Brewers, with strongest over-indexing on Freddie Freeman (106.31× the country average).

Demographically, the California Golden Bears football audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California Golden Bears football fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California Golden Bears football profile in United States.

Audience size
701K
in United States
Gender
36.7%♀
63.3% male
Age
40.4
average years
Country rank
#29898
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California Golden Bears football fans

36.7% are female, 63.3% are male, average age 40.4.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for California Golden Bears football audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.4
Estimated audience size700,575
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the California Golden Bears football audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

83.3%

of the worldwide California Golden Bears football audience comes from United States.

Worldwide audience distribution share by country for California Golden Bears football
CountryShare
United States83.3%
Japan3.2%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California Golden Bears football audience in United States is strongest.

Fig. 05

Top regions by affinity

California Golden Bears football fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K5.28×
02Alabama~30K3.00×
03California~200K2.81×
04Nevada~10K1.78×
05Florida~80K1.70×
06Minnesota~20K1.60×
07Mississippi~8K1.46×
08Oregon~10K1.42×
09South Carolina~10K1.41×
10Virginia~20K1.29×
11Georgia~30K1.27×
12Kentucky~10K1.25×
13North Carolina~20K1.17×
14Louisiana~10K1.14×
15Pennsylvania~30K1.12×
16Tennessee~20K1.12×
17Idaho~4K1.11×
18Nebraska~4K1.10×
19Washington~10K0.96×
20Ohio~20K0.94×
21Arkansas~5K0.92×
22Arizona~10K0.89×
23West Virginia~3K0.89×
24Iowa~5K0.88×
25Montana~2K0.88×
26Delaware~2K0.86×
27Washington, District of Columbia~2K0.84×
28South Dakota~1K0.83×
29Indiana~10K0.81×
30Utah~5K0.81×
31Alaska~1K0.80×
32North Dakota~1K0.80×
33Oklahoma~6K0.79×
34Colorado~9K0.77×
35Rhode Island~2K0.77×
36Texas~50K0.75×
37Kansas~4K0.74×
38New Mexico~3K0.74×
39Vermont<1K0.73×
40Maryland~9K0.72×
41Michigan~10K0.71×
42Massachusetts~10K0.71×
43New Hampshire~2K0.64×
44Maine~2K0.64×
45Connecticut~4K0.63×
46Illinois~10K0.62×
47Missouri~6K0.57×
48Wisconsin~6K0.56×
49New Jersey~10K0.55×
50New York~20K0.50×
Fig. 06

Affinity by region

Affinity by region — California Golden Bears football, United States
0.50×1.00×5.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California Golden Bears football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California Golden Bears football audience
#·InterestCategoryAffinity×
01Freddie FreemanSports106.31×
02Baker MayfieldSports21.98×
03Tony RomoSports20.79×
04Colgate UniversityBusiness & Career20.00×
05Eli ManningSports17.30×
06Shailene WoodleyMovies & TV16.85×
07Remember the TitansMovies & TV16.24×
08Wisconsin Badgers footballSports13.37×
09Oregon Ducks footballSports12.12×
10University of California, BerkeleyBusiness & Career12.09×
11Russell WilsonSports11.63×
12Emmy RossumMovies & TV11.05×
13Auburn Tigers footballSports9.95×
14Milwaukee BrewersSports8.73×
15Aaron RodgersSports8.17×
16Dak PrescottSports7.45×
17Clemson Tigers footballSports6.68×
18Tennessee Volunteers footballSports6.41×
19Green Bay PackersSports6.38×
20John TravoltaMovies & TV6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California Golden Bears football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California Golden Bears football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Convenience OrientationPREMIUM1.30×
IndividualismJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California Golden Bears football audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California Golden Bears football have in United States?

California Golden Bears football has an estimated audience of 700,575 people in United States, concentrated in California and Florida.

02

What is the gender split and age of California Golden Bears football fans?

36.7% of California Golden Bears football fans are female, 63.3% are male, with an average age of 40.4 years.

03

Which brands do California Golden Bears football fans like most?

California Golden Bears football fans show strongest brand affinity for Freddie Freeman (106.31×), Baker Mayfield (21.98×), and Milwaukee Brewers (8.73×) over the country average.

04

Where do California Golden Bears football fans live in United States?

California Golden Bears football fans in United States are most concentrated in California (reach ~200K), Florida (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do California Golden Bears football fans also like?

Beyond California Golden Bears football itself, the audience over-indexes on Baker Mayfield (21.98×), Milwaukee Brewers (8.73×), Aaron Rodgers (8.17×), and Russell Wilson (11.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See California Golden Bears football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California Golden Bears football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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