California Golden Bears football Audience in United States

California Golden Bears football logo

California Golden Bears football has an estimated audience of 702,429 people in United States. 36.7% are female, 63.3% are male, average age 40.4. Top regions: California, Florida, Texas. Top brand affinities: Urban horticulture, Keegan Bradley, Elsword, Israel, Nationality.

The average California Golden Bears football fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban horticulture, Keegan Bradley, Elsword, with strongest over-indexing on Urban horticulture (5.9× the country average). Demographically, the California Golden Bears football audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of California Golden Bears football fans

Demographic split for California Golden Bears football audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.4
Estimated audience size702,429

Audience persona

The typical California Golden Bears football fan in United States is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for California Golden Bears football in United States
RegionReachAffinity
California253,9123.29×
Florida100,5542.11×
Texas51,2810.85×
Alabama36,1093.68×
Georgia33,9361.57×
Pennsylvania32,0231.35×
North Carolina27,2351.29×
New York21,9700.56×
Ohio19,9820.92×
South Carolina18,1391.72×
Tennessee18,0701.28×
Virginia15,4800.9×
Washington15,3981.09×
Illinois14,7220.63×
Michigan13,8890.76×
Oregon13,5401.68×
Nevada12,6041.86×
Arizona12,0130.84×
Louisiana11,0491.22×
Indiana9,8780.77×
New Jersey9,7580.55×
Colorado9,1590.83×
Mississippi8,7001.5×
Maryland8,1010.67×
Kentucky7,3930.84×
Massachusetts7,2490.52×
Oklahoma6,8200.87×
Missouri6,0390.53×
Arkansas5,4310.94×
Wisconsin4,9470.47×
Utah4,8890.78×
Hawaii4,6501.54×
Iowa4,4000.76×
Idaho4,3571.24×
Connecticut4,1980.6×
Minnesota4,1600.41×
Kansas3,9030.71×
Nebraska3,2410.92×
West Virginia2,7330.84×
New Mexico2,1810.62×
Montana1,8060.93×
Washington, District of Columbia1,7590.83×
Delaware1,4470.75×
Rhode Island1,3190.59×
South Dakota1,1540.71×
New Hampshire1,1200.4×
Maine9970.4×
Alaska7900.53×
North Dakota7120.49×
Wyoming5560.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Golden Bears football audience
BrandAffinityCategory
Urban horticulture5.9×Home & Garden
Keegan Bradley9.97×Sports
Elsword19.92×Games
Israel2.28×Travel & Leisure
Nationality2.19×Politics & Society
Alaska1.6×Travel & Leisure
Mad About You9.04×Movies & TV
Justice2.05×Politics & Society
Guitarist (magazine)7.71×Music & Radio
Nebraska Cornhuskers football2.43×Sports
3D printing1.59×Technology & Electronics
Paul Casey24.57×Sports
Nebraska1.67×Travel & Leisure
edureka20.71×Business & Career
Arnold Palmer2.95×Sports
Sinaloa1.72×Travel & Leisure
Noodle (Gorillaz)1.64×Music & Radio
Home staging2.39×Home & Garden
Captain America (1990 film)2.05×Movies & TV
Mangaka1.93×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Golden Bears football audience
TraitClusterScore
ExtroversionTHRILL1.07
PatriotismCONSERVATISM1.07
IndulgenceJOY1.06
Early Adopter MentalityPOWER1.06
Sports ActivityPOWER1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for California Golden Bears football
CountryShare
United States83.4%
Japan3.2%
United Kingdom3.0%

See California Golden Bears football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does California Golden Bears football have in United States?

California Golden Bears football has an estimated audience of 702,429 people in United States, concentrated in California and Florida.

What is the gender split and age of California Golden Bears football fans?

36.7% of California Golden Bears football fans are female, 63.3% are male, with an average age of 40.4 years.

Which brands do California Golden Bears football fans like most?

California Golden Bears football fans show strongest brand affinity for Urban horticulture (5.9×), Keegan Bradley (9.97×), and Elsword (19.92×) over the country average.

Where do California Golden Bears football fans live in United States?

California Golden Bears football fans in United States are most concentrated in California (reach 253,912), Florida (reach 100,554), and Texas (reach 51,281). These three regions account for the largest share of the active audience.

What other brands do California Golden Bears football fans also like?

Beyond California Golden Bears football itself, the audience over-indexes on Keegan Bradley (9.97×), Elsword (19.92×), Israel (2.28×), and Nationality (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Golden Bears football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.