Rascasse Audience Intelligence

Canola Audience in United States

A data profile of the people who buy, follow and care about Canola in United States — modelled from more than twelve digital signal sources. Canola has an estimated audience of 378,652 people in United States.

#55among Spice in United States#12538among Topic in United States#2242in Food & Beverages

The average Canola fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Comparison shopping website, Baking powder, Sustainable energy, with strongest over-indexing on Comparison shopping website (79.74× the country average).

Demographically, the Canola audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canola fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Comparison shopping website.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canola profile in United States.

Audience size
379K
in United States
Gender
54.0%♀
46.0% male
Age
45.5
average years
Country rank
#42829
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canola fans

54.0% are female, 46.0% are male, average age 45.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Canola audience in United States
MetricValue
Female54.0%
Male46.0%
Average age45.5
Estimated audience size378,652
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Canola audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4926%
50+36%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Canola audience comes from United States.

Worldwide audience distribution share by country for Canola
CountryShare
United States22.1%
France20.4%
Canada12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canola audience in United States is strongest.

Fig. 05

Top regions by affinity

Canola fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~5K5.94×
02Montana~2K2.31×
03South Dakota~2K1.81×
04Idaho~3K1.61×
05Washington~10K1.27×
06Minnesota~7K1.23×
07Kansas~4K1.19×
08Nebraska~2K1.08×
09Kentucky~5K1.06×
10Iowa~3K1.05×
11Oregon~4K1.01×
12Arkansas~3K0.97×
13Oklahoma~4K0.95×
14Missouri~6K0.93×
15Alabama~5K0.92×
16Alaska<1K0.90×
17Vermont<1K0.89×
18Washington, District of Columbia<1K0.88×
19Tennessee~7K0.86×
20Indiana~6K0.84×
21Utah~3K0.84×
22Hawaii~1K0.84×
23Maine~1K0.84×
24Illinois~10K0.82×
25Michigan~8K0.82×
26Colorado~5K0.82×
27Wisconsin~5K0.82×
28California~30K0.81×
29Massachusetts~6K0.81×
30New Hampshire~1K0.81×
31Delaware<1K0.81×
32Virginia~7K0.80×
33New York~20K0.79×
34Maryland~5K0.79×
35Rhode Island<1K0.79×
36Connecticut~3K0.78×
37West Virginia~1K0.78×
38Pennsylvania~10K0.76×
39Louisiana~4K0.76×
40New Jersey~7K0.74×
41New Mexico~1K0.74×
42Florida~20K0.73×
43North Carolina~8K0.73×
44Mississippi~2K0.73×
45Nevada~3K0.72×
46Georgia~8K0.71×
47Texas~20K0.69×
48Ohio~8K0.68×
49Arizona~5K0.68×
50South Carolina~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Canola, United States
0.65×1.00×5.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canola audience
#·InterestCategoryAffinity×
01Comparison shopping websiteShopping79.74×
02SteviaFood & Beverages20.60×
03Baking powderFood & Beverages17.53×
04Sustainable energyHome & Garden7.10×
05QVCMovies & TV6.13×
06Renewable energyBusiness & Career5.84×
07Weather forecastingHome & Garden5.36×
08Potato chipFood & Beverages5.10×
09FedExBusiness & Career4.83×
10Microwave ovenHome & Garden3.52×
11Discount storesShopping3.41×
12Mortgage loansBusiness & Career3.24×
13Solar energyHome & Garden3.12×
14Organic foodFood & Beverages2.85×
15PinterestInternet & Social Media2.59×
16Shopping mallsShopping2.51×
17SubwayFood & Beverages2.45×
18Pizza HutFood & Beverages2.30×
19McDonald'sFood & Beverages2.25×
20FurnitureHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canola audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.46×
Convenience OrientationPREMIUM2.31×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canola audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canola have in United States?

Canola has an estimated audience of 378,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canola fans?

54.0% of Canola fans are female, 46.0% are male, with an average age of 45.5 years.

03

Which brands do Canola fans like most?

Canola fans show strongest brand affinity for Comparison shopping website (79.74×), Baking powder (17.53×), and Sustainable energy (7.1×) over the country average.

04

Where do Canola fans live in United States?

Canola fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Canola fans also like?

Beyond Canola itself, the audience over-indexes on Baking powder (17.53×), Sustainable energy (7.1×), Renewable energy (5.84×), and FedEx (4.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Canola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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