Canola Audience in United States
Canola has an estimated audience of 378,652 people in United States. 54.0% are female, 46.0% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Comparison shopping website, CarGurus.
The average Canola fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.88× the country average). Demographically, the Canola audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Canola fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.5 |
| Estimated audience size | 378,652 |
Audience persona
The typical Canola fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,470 | 0.88× |
| Texas | 23,808 | 0.73× |
| Florida | 20,318 | 0.79× |
| New York | 18,729 | 0.89× |
| Illinois | 10,876 | 0.86× |
| Washington | 9,931 | 1.31× |
| Pennsylvania | 9,770 | 0.77× |
| Michigan | 8,585 | 0.87× |
| North Carolina | 8,460 | 0.74× |
| Georgia | 8,241 | 0.71× |
| Virginia | 8,075 | 0.88× |
| Ohio | 7,890 | 0.68× |
| New Jersey | 7,508 | 0.78× |
| Minnesota | 6,640 | 1.22× |
| Tennessee | 6,361 | 0.84× |
| Massachusetts | 6,214 | 0.83× |
| Indiana | 5,675 | 0.82× |
| Missouri | 5,594 | 0.92× |
| Maryland | 5,233 | 0.8× |
| Colorado | 5,136 | 0.86× |
| Arizona | 5,045 | 0.65× |
| North Dakota | 4,965 | 6.38× |
| Kentucky | 4,952 | 1.04× |
| Oregon | 4,604 | 1.06× |
| Wisconsin | 4,581 | 0.8× |
| Oklahoma | 3,827 | 0.91× |
| Alabama | 3,673 | 0.69× |
| Kansas | 3,523 | 1.18× |
| Louisiana | 3,477 | 0.71× |
| Idaho | 3,371 | 1.78× |
| South Carolina | 3,229 | 0.57× |
| Iowa | 3,225 | 1.03× |
| Connecticut | 2,930 | 0.77× |
| Utah | 2,866 | 0.85× |
| Montana | 2,773 | 2.64× |
| Nevada | 2,441 | 0.67× |
| Arkansas | 2,213 | 0.71× |
| Nebraska | 1,956 | 1.03× |
| Mississippi | 1,782 | 0.57× |
| South Dakota | 1,614 | 1.84× |
| Hawaii | 1,274 | 0.78× |
| New Mexico | 1,203 | 0.63× |
| West Virginia | 1,131 | 0.64× |
| New Hampshire | 1,055 | 0.71× |
| Washington, District of Columbia | 1,016 | 0.89× |
| Maine | 921 | 0.68× |
| Rhode Island | 780 | 0.65× |
| Delaware | 641 | 0.61× |
| Alaska | 598 | 0.74× |
| Wyoming | 507 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.88× | Business & Career |
| Google Maps | 4.71× | Internet & Social Media |
| Indeed.com | 4.46× | Business & Career |
| Comparison shopping website | 70.18× | Shopping |
| CarGurus | 4.49× | Cars & Mobility |
| Circle K | 5.15× | Shopping |
| Diabetes mellitus awareness | 4.68× | Health |
| Enterprise Rent-A-Car | 4.23× | Cars & Mobility |
| Autism Awareness | 6.44× | Health |
| Stevia | 16.97× | Food & Beverages |
| Google News | 3.82× | News |
| AccuWeather | 4.15× | Home & Garden |
| DeviantArt | 4.39× | Internet & Social Media |
| Diane Keaton | 3.82× | Movies & TV |
| MSN | 2.4× | News |
| Paleolithic diet | 4.89× | Health |
| Khan Academy | 4.9× | Business & Career |
| Singer-songwriter | 2.36× | Music & Radio |
| Beetlejuice | 2.83× | Movies & TV |
| Billy Bob Thornton | 4.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.57 |
| Indulgence | JOY | 1.35 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Canada | 14.2% |
| France | 7.8% |
See Canola audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Canola have in United States?
Canola has an estimated audience of 378,652 people in United States, concentrated in California and Texas.
What is the gender split and age of Canola fans?
54.0% of Canola fans are female, 46.0% are male, with an average age of 45.5 years.
Which brands do Canola fans like most?
Canola fans show strongest brand affinity for Capital One (4.88×), Google Maps (4.71×), and Indeed.com (4.46×) over the country average.
Where do Canola fans live in United States?
Canola fans in United States are most concentrated in California (reach 36,470), Texas (reach 23,808), and Florida (reach 20,318). These three regions account for the largest share of the active audience.
What other brands do Canola fans also like?
Beyond Canola itself, the audience over-indexes on Google Maps (4.71×), Indeed.com (4.46×), Comparison shopping website (70.18×), and CarGurus (4.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Canola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.