Caraway Audience in United States
Caraway has an estimated audience of 359,952 people in United States. 70.7% are female, 29.3% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Soldering iron, Celtic punk, English literature, Mariel Hemingway, Ipoh.
The average Caraway fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soldering iron, Celtic punk, English literature, with strongest over-indexing on Soldering iron (1.59× the country average). Demographically, the Caraway audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Caraway fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.8 |
| Estimated audience size | 359,952 |
Audience persona
The typical Caraway fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Soldering iron.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,690 | 1.38× |
| Texas | 32,284 | 1.04× |
| New York | 31,310 | 1.56× |
| Florida | 24,789 | 1.02× |
| New Jersey | 13,558 | 1.48× |
| Illinois | 13,501 | 1.13× |
| Pennsylvania | 11,916 | 0.98× |
| North Carolina | 10,664 | 0.98× |
| Virginia | 10,432 | 1.19× |
| Massachusetts | 10,301 | 1.45× |
| Ohio | 10,013 | 0.9× |
| Georgia | 9,580 | 0.86× |
| Washington | 9,414 | 1.3× |
| Michigan | 9,042 | 0.96× |
| Tennessee | 7,049 | 0.98× |
| Colorado | 7,010 | 1.24× |
| Arizona | 6,547 | 0.89× |
| Maryland | 6,156 | 0.99× |
| Indiana | 6,039 | 0.92× |
| Minnesota | 5,910 | 1.15× |
| Missouri | 5,011 | 0.86× |
| Wisconsin | 4,876 | 0.9× |
| Louisiana | 4,821 | 1.04× |
| South Carolina | 4,538 | 0.84× |
| Oregon | 4,370 | 1.06× |
| Connecticut | 4,202 | 1.16× |
| Kentucky | 3,537 | 0.78× |
| Utah | 3,199 | 0.99× |
| Nevada | 3,123 | 0.9× |
| Oklahoma | 3,008 | 0.75× |
| Arkansas | 2,923 | 0.99× |
| Iowa | 2,822 | 0.95× |
| Alabama | 2,728 | 0.54× |
| Kansas | 2,451 | 0.86× |
| Nebraska | 1,770 | 0.98× |
| New Hampshire | 1,770 | 1.25× |
| Idaho | 1,741 | 0.96× |
| Mississippi | 1,519 | 0.51× |
| Hawaii | 1,489 | 0.96× |
| Maine | 1,353 | 1.05× |
| Washington, District of Columbia | 1,327 | 1.23× |
| West Virginia | 1,220 | 0.73× |
| New Mexico | 1,204 | 0.67× |
| Rhode Island | 1,111 | 0.97× |
| Montana | 982 | 0.98× |
| South Dakota | 872 | 1.05× |
| North Dakota | 804 | 1.09× |
| Delaware | 724 | 0.73× |
| Vermont | 700 | 1.11× |
| Alaska | 642 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soldering iron | 1.59× | Home & Garden |
| Celtic punk | 2.3× | Music & Radio |
| English literature | 1.5× | Literature |
| Mariel Hemingway | 2.01× | Fashion & Accessoires |
| Ipoh | 2.04× | Travel & Leisure |
| New York Harbor | 1.62× | Travel & Leisure |
| Gemma Ward | 2.02× | Fashion & Accessoires |
| Ephraim | 1.57× | |
| Oscar Niemeyer | 2.12× | Arts & Culture |
| Igor Stravinsky | 1.6× | Music & Radio |
| Jon Brion | 3.2× | Music & Radio |
| iPEC Coaching | 1.61× | Business & Career |
| The Specials | 2.05× | Music & Radio |
| Cash Cab (U.S. game show) | 1.54× | Movies & TV |
| FOX13 & myfoxtampabay.com | 1.7× | Movies & TV |
| All You Need Is Love | 1.76× | Music & Radio |
| Bugzy Malone | 1.88× | Music & Radio |
| The Pharcyde | 1.53× | Music & Radio |
| The Iron Maidens | 2.24× | Music & Radio |
| Iroko | 3.18× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Design Affinity | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Creativity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| Japan | 15.6% |
| Germany | 2.8% |
See Caraway audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Caraway have in United States?
Caraway has an estimated audience of 359,952 people in United States, concentrated in California and Texas.
What is the gender split and age of Caraway fans?
70.7% of Caraway fans are female, 29.3% are male, with an average age of 44.8 years.
Which brands do Caraway fans like most?
Caraway fans show strongest brand affinity for Soldering iron (1.59×), Celtic punk (2.3×), and English literature (1.5×) over the country average.
Where do Caraway fans live in United States?
Caraway fans in United States are most concentrated in California (reach 54,690), Texas (reach 32,284), and New York (reach 31,310). These three regions account for the largest share of the active audience.
What other brands do Caraway fans also like?
Beyond Caraway itself, the audience over-indexes on Celtic punk (2.3×), English literature (1.5×), Mariel Hemingway (2.01×), and Ipoh (2.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Caraway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.