Rascasse Audience Intelligence

Caraway Audience in United States

A data profile of the people who buy, follow and care about Caraway in United States — modelled from more than twelve digital signal sources. Caraway has an estimated audience of 359,952 people in United States.

#54among Vegetable in United States#12753among Topic in United States#2297in Food & Beverages

The average Caraway fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cooking, Nordstrom, Home improvement, with strongest over-indexing on Cooking (2.59× the country average).

Demographically, the Caraway audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caraway fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caraway profile in United States.

Audience size
360K
in United States
Gender
70.7%♀
29.3% male
Age
44.8
average years
Country rank
#43980
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caraway fans

70.7% are female, 29.3% are male, average age 44.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Caraway audience in United States
MetricValue
Female70.7%
Male29.3%
Average age44.8
Estimated audience size359,952
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Caraway audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3915%
40-4926%
50+34%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Caraway audience comes from United States.

Worldwide audience distribution share by country for Caraway
CountryShare
United States56.8%
Japan15.8%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caraway audience in United States is strongest.

Fig. 05

Top regions by affinity

Caraway fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.44×
02New York~30K1.40×
03Massachusetts~10K1.39×
04Arkansas~4K1.39×
05New Hampshire~2K1.31×
06California~50K1.22×
07North Dakota<1K1.21×
08Connecticut~4K1.20×
09Washington~8K1.16×
10Colorado~6K1.14×
11Illinois~10K1.13×
12Minnesota~6K1.13×
13Vermont<1K1.12×
14Virginia~10K1.10×
15Maine~1K1.10×
16Washington, District of Columbia~1K1.10×
17Montana~1K1.07×
18South Dakota<1K1.05×
19Iowa~3K1.04×
20Louisiana~5K1.02×
21Nebraska~2K1.02×
22Alaska<1K1.01×
23Maryland~6K0.99×
24Tennessee~7K0.98×
25Oregon~4K0.98×
26Idaho~2K0.98×
27Rhode Island~1K0.98×
28Texas~30K0.97×
29Florida~20K0.96×
30Pennsylvania~10K0.95×
31North Carolina~10K0.95×
32Wisconsin~5K0.94×
33Utah~3K0.93×
34Hawaii~1K0.91×
35Michigan~8K0.90×
36Kansas~3K0.90×
37Arizona~7K0.89×
38Indiana~6K0.89×
39Missouri~5K0.88×
40Ohio~10K0.87×
41Nevada~3K0.86×
42South Carolina~5K0.85×
43Kentucky~4K0.83×
44Georgia~9K0.82×
45Delaware<1K0.82×
46Oklahoma~3K0.81×
47West Virginia~1K0.81×
48New Mexico~1K0.69×
49Alabama~3K0.62×
50Mississippi~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Caraway, United States
0.60×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caraway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caraway audience
#·InterestCategoryAffinity×
01NordstromShopping3.75×
02EtsyFashion & Accessoires3.64×
03WayfairHome & Garden3.55×
04VeganismFood & Beverages3.32×
05HandbagsFashion & Accessoires3.21×
06IKEAHome & Garden2.91×
07Beauty salonsBeauty & Wellness2.84×
08WineFood & Beverages2.73×
09Home improvementHome & Garden2.64×
10CoffeeFood & Beverages2.60×
11TeaFood & Beverages2.60×
12CookingFood & Beverages2.59×
13CouponsShopping2.51×
14Alcoholic beveragesFood & Beverages2.42×
15RecipesFood & Beverages2.41×
16PinterestInternet & Social Media2.34×
17EnergyHome & Garden2.34×
18FurnitureHome & Garden2.12×
19MedicineBusiness & Career2.10×
20Donald TrumpPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caraway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caraway audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.45×
Healthy LifestyleBALANCE1.92×
Price SensitivityPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caraway audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
Risk AppetiteTHRILL0.60×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caraway have in United States?

Caraway has an estimated audience of 359,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caraway fans?

70.7% of Caraway fans are female, 29.3% are male, with an average age of 44.8 years.

03

Which brands do Caraway fans like most?

Caraway fans show strongest brand affinity for Cooking (2.59×), Nordstrom (3.75×), and Home improvement (2.64×) over the country average.

04

Where do Caraway fans live in United States?

Caraway fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Caraway fans also like?

Beyond Caraway itself, the audience over-indexes on Nordstrom (3.75×), Home improvement (2.64×), Veganism (3.32×), and Alcoholic beverages (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Caraway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caraway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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