Rascasse Audience Intelligence

Catholic News Service Target Market in United States

A data profile of the people who buy, follow and care about Catholic News Service in United States — modelled from more than twelve digital signal sources. Catholic News Service has an estimated audience of 79,440 people in United States.

#15among News in United States#9187among Brand in United States#920in News

The average Catholic News Service fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scott Hahn, Catholic Church, St. Peter's Basilica, with strongest over-indexing on Scott Hahn (240.57× the country average).

Demographically, the Catholic News Service audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Catholic News Service fan in United States is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Scott Hahn.

Category: News · Type: Brand · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Catholic News Service profile in United States.

Audience size
79K
in United States
Gender
66.2%♀
33.8% male
Age
43.7
average years
Country rank
#85238
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Catholic News Service

66.2% are female, 33.8% are male, average age 43.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Catholic News Service audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.7
Estimated audience size79,440
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Catholic News Service audience in United States
Age bracketShare%
16-1917%
20-2910%
30-3914%
40-4924%
50+34%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Catholic News Service audience comes from United States.

Worldwide audience distribution share by country for Catholic News Service
CountryShare
United States93.8%
Italy3.4%
Brazil1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catholic News Service audience in United States is strongest.

Fig. 05

Top regions by affinity

Catholic News Service customers by region in United States
#RegionReachAffinity×
01Louisiana~2K1.47×
02Rhode Island<1K1.42×
03South Dakota<1K1.35×
04New Mexico<1K1.33×
05North Dakota<1K1.22×
06Vermont<1K1.18×
07Ohio~3K1.15×
08Delaware<1K1.14×
09Washington, District of Columbia<1K1.12×
10Alaska<1K1.12×
11New Hampshire<1K1.11×
12Maine<1K1.09×
13Montana<1K1.08×
14Nebraska<1K1.04×
15Idaho<1K1.03×
16West Virginia<1K1.03×
17Hawaii<1K1.03×
18Minnesota~1K0.99×
19Iowa<1K0.99×
20Virginia~2K0.98×
21Wisconsin~1K0.97×
22Connecticut<1K0.96×
23Kansas<1K0.96×
24Mississippi<1K0.95×
25Arkansas<1K0.94×
26Maryland~1K0.93×
27Missouri~1K0.93×
28Indiana~1K0.91×
29Oklahoma<1K0.91×
30Kentucky<1K0.90×
31Utah<1K0.89×
32Nevada<1K0.88×
33Alabama<1K0.87×
34Oregon<1K0.87×
35Pennsylvania~2K0.86×
36Massachusetts~1K0.86×
37Michigan~2K0.85×
38South Carolina~1K0.85×
39Illinois~2K0.83×
40Florida~4K0.82×
41Tennessee~1K0.82×
42Colorado~1K0.82×
43Arizona~1K0.80×
44New Jersey~2K0.79×
45Washington~1K0.78×
46Georgia~2K0.75×
47North Carolina~2K0.75×
48Texas~5K0.74×
49New York~3K0.70×
50California~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Catholic News Service, United States
0.63×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catholic News Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catholic News Service audience
#·InterestCategoryAffinity×
01Scott HahnPolitics & Society240.57×
02St. Peter's BasilicaTravel & Leisure31.43×
03Calgary FlamesSports17.82×
04Catholic ChurchPolitics & Society10.83×
05Old TestamentPolitics & Society10.02×
06Elderly careHealth8.86×
07New TestamentPolitics & Society7.08×
08Sustainable energyHome & Garden6.35×
09QVCMovies & TV6.27×
10Weather forecastingHome & Garden6.17×
11RomeTravel & Leisure5.82×
12Renewable energyBusiness & Career5.50×
13Drudge ReportSports5.41×
14FedExBusiness & Career4.69×
15First class travelTravel & Leisure3.58×
16Discount storesShopping3.14×
17Mortgage loansBusiness & Career2.85×
18PinterestInternet & Social Media2.39×
19Shopping mallsShopping2.34×
20ReligionBusiness & Career2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catholic News Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Catholic News Service audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.46×
Family OrientationCONSERVATISM2.56×
Community OrientationOPEN2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Catholic News Service audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Catholic News Service's target market in United States?

Catholic News Service's target market in United States covers an estimated 79,440 people, concentrated in California and Texas.

02

What is the gender split and age of Catholic News Service customers?

66.2% of the Catholic News Service audience are female, 33.8% are male, with an average age of 43.7 years.

03

Which brands do Catholic News Service fans like most?

Catholic News Service fans show strongest brand affinity for Scott Hahn (240.57×), Catholic Church (10.83×), and St. Peter's Basilica (31.43×) over the country average.

04

Where do Catholic News Service fans live in United States?

Catholic News Service fans in United States are most concentrated in California (reach ~5K), Texas (reach ~5K), and Florida (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Catholic News Service fans also like?

Beyond Catholic News Service itself, the audience over-indexes on Catholic Church (10.83×), St. Peter's Basilica (31.43×), Sustainable energy (6.35×), and Renewable energy (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Catholic News Service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Catholic News Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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