Rascasse Audience Intelligence

Champ Car Audience in United States

A data profile of the people who buy, follow and care about Champ Car in United States — modelled from more than twelve digital signal sources. Champ Car has an estimated audience of 1,179,374 people in United States.

#38among Motorsport in United States#8118among Topic in United States#1952in Sports

The average Champ Car fan in United States is 40.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Carcare, City car, Max Verstappen, with strongest over-indexing on Carcare (11× the country average).

Demographically, the Champ Car audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Champ Car fan in United States is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Sports · Type: Topic · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Champ Car profile in United States.

Audience size
1.2M
in United States
Gender
34.1%♀
65.9% male
Age
40.8
average years
Country rank
#21135
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Champ Car fans

34.1% are female, 65.9% are male, average age 40.8.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Champ Car audience in United States
MetricValue
Female34.1%
Male65.9%
Average age40.8
Estimated audience size1,179,374
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Champ Car audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Champ Car audience comes from United States.

Worldwide audience distribution share by country for Champ Car
CountryShare
Brazil16.6%
Germany15.9%
United States11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Champ Car audience in United States is strongest.

Fig. 05

Top regions by affinity

Champ Car fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.81×
02Wisconsin~30K1.58×
03Georgia~50K1.44×
04North Carolina~50K1.39×
05Ohio~50K1.32×
06Michigan~40K1.26×
07Indiana~30K1.24×
08Pennsylvania~50K1.23×
09Vermont~3K1.23×
10Virginia~30K1.19×
11North Dakota~3K1.16×
12Connecticut~10K1.14×
13Alaska~3K1.12×
14Montana~3K1.06×
15South Dakota~3K1.06×
16New Hampshire~5K1.03×
17Rhode Island~4K1.02×
18Delaware~3K1.02×
19South Carolina~20K1.00×
20West Virginia~5K0.99×
21Maine~4K0.98×
22Alabama~20K0.97×
23Hawaii~5K0.97×
24Iowa~9K0.96×
25Idaho~6K0.96×
26New York~60K0.95×
27Nebraska~6K0.95×
28Washington, District of Columbia~3K0.95×
29New Mexico~6K0.94×
30Mississippi~9K0.93×
31Tennessee~20K0.92×
32Colorado~20K0.92×
33Minnesota~20K0.92×
34Kansas~9K0.92×
35Illinois~40K0.91×
36Missouri~20K0.91×
37Arkansas~9K0.91×
38Texas~90K0.90×
39Kentucky~10K0.90×
40Oklahoma~10K0.88×
41Louisiana~10K0.87×
42Nevada~10K0.87×
43Utah~9K0.87×
44Massachusetts~20K0.86×
45Oregon~10K0.86×
46Maryland~20K0.84×
47Arizona~20K0.79×
48New Jersey~20K0.78×
49Washington~20K0.77×
50California~80K0.60×
Fig. 06

Affinity by region

Affinity by region — Champ Car, United States
0.60×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Champ Car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Champ Car audience
#·InterestCategoryAffinity×
01Michael SchumacherSports20.00×
02Fernando AlonsoSports20.00×
03Dakar RallySports18.74×
04Charles LeclercSports17.16×
05Mercedes AMG Petronas F1Sports15.63×
06BodrumTravel & Leisure14.91×
07City carCars & Mobility14.80×
08Scuderia FerrariSports14.37×
09Max VerstappenSports14.30×
10Red Bull RacingSports13.38×
11CarcareCars & Mobility11.00×
12Washington NationalsSports9.21×
13Antique carCars & Mobility8.90×
14Auto showCars & Mobility8.10×
15Family carCars & Mobility6.19×
16Motorcycle helmetCars & Mobility5.97×
17Touring motorcycleCars & Mobility5.93×
18HatchbackCars & Mobility5.90×
19Motorcycle accessoriesCars & Mobility5.32×
20NASCARSports4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Champ Car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Champ Car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.82×
PatriotismCONSERVATISM1.78×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Champ Car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Champ Car have in United States?

Champ Car has an estimated audience of 1,179,374 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Champ Car fans?

34.1% of Champ Car fans are female, 65.9% are male, with an average age of 40.8 years.

03

Which brands do Champ Car fans like most?

Champ Car fans show strongest brand affinity for Carcare (11×), City car (14.8×), and Max Verstappen (14.3×) over the country average.

04

Where do Champ Car fans live in United States?

Champ Car fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Champ Car fans also like?

Beyond Champ Car itself, the audience over-indexes on City car (14.8×), Max Verstappen (14.3×), Charles Leclerc (17.16×), and Antique car (8.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Champ Car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Champ Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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