Champ Car Audience in United States

Champ Car logo

Champ Car has an estimated audience of 1,179,374 people in United States. 34.1% are female, 65.9% are male, average age 40.8. Top regions: Florida, New York, Texas. Top brand affinities: Tipsy Elves, The Devil's Rejects, Electrolyte, Minnesota, MK.

The average Champ Car fan in United States is 40.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Tipsy Elves, The Devil's Rejects, Electrolyte, with strongest over-indexing on Tipsy Elves (20× the country average). Demographically, the Champ Car audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Motorsport

Demographics of Champ Car fans

Demographic split for Champ Car audience in United States
MetricValue
Female34.1%
Male65.9%
Average age40.8
Estimated audience size1,179,374

Audience persona

The typical Champ Car fan in United States is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Champ Car in United States
RegionReachAffinity
Florida162,9872.04×
New York67,8711.03×
Texas66,5110.66×
California61,1620.47×
Georgia59,9431.65×
Ohio57,3391.58×
North Carolina52,2091.47×
Pennsylvania49,3661.24×
Michigan41,4811.35×
Virginia37,0141.29×
Illinois33,2990.85×
Wisconsin32,0911.81×
Indiana29,6121.37×
South Carolina17,7621×
Tennessee17,4920.74×
New Jersey17,0800.57×
Connecticut16,0961.36×
Massachusetts15,9040.68×
Colorado14,8750.8×
Alabama14,6050.89×
Minnesota14,1780.84×
Arizona11,2070.47×
Missouri11,1730.59×
Kentucky10,3470.7×
Maryland9,3680.46×
Washington9,1320.39×
Iowa8,7600.9×
Oregon7,2330.54×
Oklahoma6,5710.5×
Mississippi6,0500.62×
Louisiana5,8280.38×
Kansas5,3830.58×
Arkansas5,3750.55×
West Virginia4,9950.91×
Alaska4,9851.98×
Nebraska4,7020.79×
Nevada4,6620.41×
Idaho4,6130.78×
New Hampshire4,4590.96×
Hawaii4,4060.87×
Montana4,3451.33×
South Dakota4,2891.57×
Utah4,2480.4×
Vermont4,2352.05×
North Dakota4,1761.72×
Wyoming4,0412.31×
New Mexico4,0090.68×
Rhode Island3,9741.06×
Maine3,9720.94×
Delaware3,5591.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Champ Car audience
BrandAffinityCategory
Tipsy Elves20×Shopping
The Devil's Rejects20×Movies & TV
Electrolyte8.12×Health
Minnesota2.65×Travel & Leisure
MK6.22×Music & Radio
Pro-Ject5.46×Music & Radio
N1 road (South Africa)5.47×Travel & Leisure
Sinaloa4.65×Travel & Leisure
Voter registration6.05×Politics & Society
Tezz8.86×Movies & TV
Elsword20×Games
Superior Hiking Trail15.34×Travel & Leisure
Combat sport1.66×Sports
Alaska1.68×Travel & Leisure
Nebraska2.49×Travel & Leisure
Emperor Entertainment Group10.66×Business & Career
Hipster8.49×Politics & Society
Bank account2.19×Business & Career
Israel1.76×Travel & Leisure
Acoustic music3.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Champ Car audience
TraitClusterScore
Family OrientationCONSERVATISM1.85
DIY MentalityTHRILL1.66
Risk AppetiteTHRILL1.58
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.44
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Champ Car
CountryShare
Brazil16.6%
Germany15.9%
United States11.8%

See Champ Car audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Champ Car have in United States?

Champ Car has an estimated audience of 1,179,374 people in United States, concentrated in Florida and New York.

What is the gender split and age of Champ Car fans?

34.1% of Champ Car fans are female, 65.9% are male, with an average age of 40.8 years.

Which brands do Champ Car fans like most?

Champ Car fans show strongest brand affinity for Tipsy Elves (20×), The Devil's Rejects (20×), and Electrolyte (8.12×) over the country average.

Where do Champ Car fans live in United States?

Champ Car fans in United States are most concentrated in Florida (reach 162,987), New York (reach 67,871), and Texas (reach 66,511). These three regions account for the largest share of the active audience.

What other brands do Champ Car fans also like?

Beyond Champ Car itself, the audience over-indexes on The Devil's Rejects (20×), Electrolyte (8.12×), Minnesota (2.65×), and MK (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Champ Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.