Rascasse Audience Intelligence

Champ Car Audience in Germany

A data profile of the people who buy, follow and care about Champ Car in Germany — modelled from more than twelve digital signal sources. Champ Car has an estimated audience of 1,590,870 people in Germany.

#11among Motorsport in Germany#2309among Topic in Germany#372in Sports

The average Champ Car fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (2.21× the country average).

Demographically, the Champ Car audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Champ Car fan in Germany is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Sports · Type: Topic · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Champ Car profile in Germany.

Audience size
1.6M
in Germany
Gender
68.3%♀
31.7% male
Age
41.7
average years
Country rank
#4221
Topic in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Champ Car fans

68.3% are female, 31.7% are male, average age 41.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Champ Car audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age41.7
Estimated audience size1,590,870
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Champ Car audience in Germany
Age bracketShare%
16-198%
20-2921%
30-3925%
40-4926%
50+19%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Champ Car audience comes from Germany.

Worldwide audience distribution share by country for Champ Car
CountryShare
Brazil16.6%
Germany15.9%
United States11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Champ Car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Champ Car fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.42×
02Saarland~30K1.34×
03Mecklenburg-Vorpommern~30K1.09×
04Thüringen~40K1.08×
05Sachsen-Anhalt~40K1.06×
06Brandenburg~50K0.99×
07Schleswig-Holstein~50K0.96×
08Hamburg~30K0.96×
09Rheinland-Pfalz~70K0.93×
10Sachsen~70K0.92×
11Berlin~60K0.90×
12Niedersachsen~100K0.87×
13Hessen~100K0.87×
14Baden-Württemberg~200K0.84×
15Bayern~200K0.82×
16Nordrhein-Westfalen~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Champ Car, Germany
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Champ Car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Champ Car audience
#·InterestCategoryAffinity×
01Lindsey VonnSports2.74×
02Picture bookLiterature2.74×
03Sewing machineHome & Garden2.74×
04QVCMovies & TV2.32×
05SewingHome & Garden2.25×
06FressnapfShopping2.24×
07NatureHome & Garden2.21×
08Tour de FranceSports2.21×
09Ernsting's familyShopping2.13×
10Child developmentBusiness & Career1.98×
11HugendubelShopping1.90×
12TchiboShopping1.84×
13FamilyKids & Family1.82×
14C&AShopping1.81×
15Müller (company)Food & Beverages1.78×
16VacationsTravel & Leisure1.78×
17Musical instrumentMusic & Radio1.75×
18Wetter.comHome & Garden1.75×
19TagesschauMovies & TV1.57×
20Obi (store)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Champ Car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Champ Car audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
Convenience OrientationPREMIUM1.37×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Champ Car audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Social Media UsageJOY0.88×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Champ Car have in Germany?

Champ Car has an estimated audience of 1,590,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Champ Car fans?

68.3% of Champ Car fans are female, 31.7% are male, with an average age of 41.7 years.

03

Which brands do Champ Car fans like most?

Champ Car fans show strongest brand affinity for Nature (2.21×), Family (1.82×), and Tagesschau (1.57×) over the country average.

04

Where do Champ Car fans live in Germany?

Champ Car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Champ Car fans also like?

Beyond Champ Car itself, the audience over-indexes on Family (1.82×), Tagesschau (1.57×), Müller (company) (1.78×), and Obi (store) (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Champ Car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Champ Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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