Champ Car Audience in Germany
Champ Car has an estimated audience of 1,590,870 people in Germany. 68.3% are female, 31.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Fressnapf, Obi (store), Lindsey Vonn, Picture book, Bonprix.
The average Champ Car fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Fressnapf, Obi (store), Lindsey Vonn, with strongest over-indexing on Fressnapf (2.92× the country average). Demographically, the Champ Car audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Motorsport
Demographics of Champ Car fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 41.7 |
| Estimated audience size | 1,590,870 |
Audience persona
The typical Champ Car fan in Germany is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,186 | 0.28× |
| Baden-Württemberg | 68,067 | 0.31× |
| Bayern | 63,725 | 0.25× |
| Thüringen | 59,004 | 1.46× |
| Sachsen-Anhalt | 54,813 | 1.33× |
| Saarland | 52,280 | 2.68× |
| Rheinland-Pfalz | 50,057 | 0.63× |
| Brandenburg | 48,494 | 0.98× |
| Niedersachsen | 48,048 | 0.31× |
| Sachsen | 47,705 | 0.61× |
| Mecklenburg-Vorpommern | 46,017 | 1.52× |
| Bremen | 45,604 | 3.35× |
| Schleswig-Holstein | 42,872 | 0.75× |
| Hessen | 39,289 | 0.32× |
| Berlin | 30,687 | 0.43× |
| Hamburg | 28,211 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 2.92× | Shopping |
| Obi (store) | 1.62× | Shopping |
| Lindsey Vonn | 2.74× | Sports |
| Picture book | 2.74× | Literature |
| Bonprix | 2.05× | Shopping |
| Meghan Markle | 4.15× | Fashion & Accessoires |
| Satire | 2.74× | Literature |
| Ernsting's family | 2.33× | Shopping |
| Tchibo | 1.85× | Shopping |
| QVC | 1.98× | Movies & TV |
| Baby food | 2.02× | Kids & Family |
| Vacations | 1.62× | Travel & Leisure |
| Freeware | 1.55× | Technology & Electronics |
| Tour de France | 3.18× | Sports |
| C&A | 1.71× | Shopping |
| Storm of Love | 2.1× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.73× | Movies & TV |
| Stuttgart | 1.72× | Travel & Leisure |
| Musical instrument | 1.73× | Music & Radio |
| Self care | 1.82× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Creativity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Community Orientation | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.6% |
| Germany | 15.9% |
| United States | 11.8% |
See Champ Car audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Champ Car have in Germany?
Champ Car has an estimated audience of 1,590,870 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Champ Car fans?
68.3% of Champ Car fans are female, 31.7% are male, with an average age of 41.7 years.
Which brands do Champ Car fans like most?
Champ Car fans show strongest brand affinity for Fressnapf (2.92×), Obi (store) (1.62×), and Lindsey Vonn (2.74×) over the country average.
Where do Champ Car fans live in Germany?
Champ Car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,186), Baden-Württemberg (reach 68,067), and Bayern (reach 63,725). These three regions account for the largest share of the active audience.
What other brands do Champ Car fans also like?
Beyond Champ Car itself, the audience over-indexes on Obi (store) (1.62×), Lindsey Vonn (2.74×), Picture book (2.74×), and Bonprix (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Champ Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.