Characters Audience in United States
Characters has an estimated audience of 4,771,864 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, MSN, Hobby Lobby.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (26.09× the country average). Demographically, the Characters audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Characters fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.3 |
| Estimated audience size | 4,771,864 |
Audience persona
The typical Characters fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26.09× | Cars & Mobility |
| Honda HR-V | 17.4× | Cars & Mobility |
| Pre-school playgroup | 18.79× | Kids & Family |
| MSN | 2.09× | News |
| Hobby Lobby | 1.98× | Home & Garden |
| Houston Astros | 4.18× | Sports |
| Los Angeles Dodgers | 3.45× | Sports |
| Aldi | 1.86× | Shopping |
| Taco Bell | 1.92× | Food & Beverages |
| Livemusic | 2.47× | Music & Radio |
| Staples (Canada) | 2.4× | Business & Career |
| Best Buy | 1.79× | Shopping |
| Jeep Grand Cherokee | 4.89× | Cars & Mobility |
| Jack Black | 4.72× | Movies & TV |
| Craigslist | 1.66× | Shopping |
| Aubrey Plaza | 4.7× | Movies & TV |
| southwest airlines | 2.12× | Travel & Leisure |
| Tattoos | 1.54× | Fashion & Accessoires |
| Lace wig | 2.09× | Beauty & Wellness |
| Great Clips | 2.16× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Design Affinity | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Indulgence | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| India | 9.6% |
| United Kingdom | 7.5% |
See Characters audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Characters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.