Rascasse Audience Intelligence

Charles Payne (journalist) Audience in United States

A data profile of the people who buy, follow and care about Charles Payne (journalist) in United States — modelled from more than twelve digital signal sources. Charles Payne (journalist) has an estimated audience of 249,986 people in United States.

#41among Journalist in United States#13253among Person in United States#511in News

The average Charles Payne (journalist) fan in United States is 52.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Donald Trump, CNN, ExxonMobil, with strongest over-indexing on Donald Trump (3.43× the country average).

Demographically, the Charles Payne (journalist) audience skews more male with an average age of 52.0, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charles Payne (journalist) fan in United States is more male, around 52.0 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: News · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles Payne (journalist) profile in United States.

Audience size
250K
in United States
Gender
39.8%♀
60.2% male
Age
52.0
average years
Country rank
#52849
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charles Payne (journalist) fans

39.8% are female, 60.2% are male, average age 52.0.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Charles Payne (journalist) audience in United States
MetricValue
Female39.8%
Male60.2%
Average age52.0
Estimated audience size249,986
Fig. 03

Age distribution

Ø 52.0
average years
Age distribution of the Charles Payne (journalist) audience in United States
Age bracketShare%
16-193%
20-294%
30-399%
40-4926%
50+57%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Charles Payne (journalist) audience comes from United States.

Worldwide audience distribution share by country for Charles Payne (journalist)
CountryShare
United States99.1%
Germany0.7%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles Payne (journalist) audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles Payne (journalist) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~6K1.63×
02South Carolina~6K1.34×
03Florida~20K1.24×
04Missouri~6K1.22×
05Mississippi~3K1.22×
06New Jersey~9K1.19×
07Idaho~2K1.19×
08Tennessee~7K1.18×
09Louisiana~4K1.16×
10Montana<1K1.13×
11New Hampshire~1K1.12×
12North Dakota<1K1.12×
13Delaware<1K1.10×
14Wyoming<1K1.10×
15Georgia~9K1.09×
16Arizona~6K1.09×
17Connecticut~3K1.08×
18Ohio~9K1.07×
19West Virginia~1K1.07×
20North Carolina~9K1.05×
21Wisconsin~4K1.04×
22Pennsylvania~10K1.03×
23South Dakota<1K1.03×
24Arkansas~2K1.02×
25Nebraska~1K1.01×
26Virginia~7K1.00×
27Oklahoma~3K1.00×
28Kansas~2K1.00×
29Michigan~7K0.99×
30Indiana~5K0.98×
31Nevada~3K0.98×
32Kentucky~3K0.97×
33Alaska<1K0.96×
34Iowa~2K0.95×
35Illinois~9K0.92×
36Maine<1K0.92×
37New York~10K0.91×
38Maryland~4K0.88×
39Texas~20K0.87×
40Minnesota~4K0.87×
41Colorado~4K0.84×
42Oregon~3K0.84×
43Rhode Island<1K0.84×
44Massachusetts~5K0.83×
45Washington, District of Columbia<1K0.81×
46New Mexico~1K0.80×
47Hawaii<1K0.78×
48Utah~2K0.77×
49Washington~4K0.76×
50California~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Charles Payne (journalist), United States
0.63×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles Payne (journalist) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles Payne (journalist) audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility16.47×
02Freedom of speechPolitics & Society8.67×
03Baltimore OriolesSports6.67×
04Weather forecastingHome & Garden5.36×
05Home insuranceBusiness & Career4.33×
06Rail transportTravel & Leisure3.93×
07Renewable energyBusiness & Career3.69×
08FedExBusiness & Career3.67×
09TraditionPolitics & Society3.54×
10Donald TrumpPolitics & Society3.43×
11CNNMovies & TV3.42×
12Solar energyHome & Garden3.31×
13TV talkshowsMovies & TV3.24×
14Nonprofit organizationPolitics & Society3.18×
15ReligionBusiness & Career2.32×
16XInternet & Social Media2.20×
17Breaking newsMovies & TV2.17×
18PinterestInternet & Social Media1.97×
19Home improvementHome & Garden1.70×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles Payne (journalist) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles Payne (journalist) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.54×
Family OrientationCONSERVATISM3.46×
SpiritualityBALANCE2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles Payne (journalist) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.34×
MindfulnessBALANCE0.45×
Luxury OrientationPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charles Payne (journalist) have in United States?

Charles Payne (journalist) has an estimated audience of 249,986 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Charles Payne (journalist) fans?

39.8% of Charles Payne (journalist) fans are female, 60.2% are male, with an average age of 52.0 years.

03

Which brands do Charles Payne (journalist) fans like most?

Charles Payne (journalist) fans show strongest brand affinity for Donald Trump (3.43×), CNN (3.42×), and ExxonMobil (16.47×) over the country average.

04

Where do Charles Payne (journalist) fans live in United States?

Charles Payne (journalist) fans in United States are most concentrated in Florida (reach ~20K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Charles Payne (journalist) fans also like?

Beyond Charles Payne (journalist) itself, the audience over-indexes on CNN (3.42×), ExxonMobil (16.47×), Nonprofit organization (3.18×), and Tradition (3.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Payne (journalist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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