Rascasse Audience Intelligence

Chateau Marmont Hotel Target Market in United States

A data profile of the people who buy, follow and care about Chateau Marmont Hotel in United States — modelled from more than twelve digital signal sources. Chateau Marmont Hotel has an estimated audience of 641,751 people in United States.

#72among Hotel in United States#3252among Brand in United States#2460in Travel & Leisure

The average Chateau Marmont Hotel fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Super 8 Motels, Kimpton Hotels & Restaurants, Scooby-Doo, with strongest over-indexing on Super 8 Motels (102.69× the country average).

Demographically, the Chateau Marmont Hotel audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chateau Marmont Hotel fan in United States is more male, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Super 8 Motels.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chateau Marmont Hotel profile in United States.

Audience size
642K
in United States
Gender
41.6%♀
58.4% male
Age
44.7
average years
Country rank
#31543
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chateau Marmont Hotel

41.6% are female, 58.4% are male, average age 44.7.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Chateau Marmont Hotel audience in United States
MetricValue
Female41.6%
Male58.4%
Average age44.7
Estimated audience size641,751
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Chateau Marmont Hotel audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Chateau Marmont Hotel audience comes from United States.

Worldwide audience distribution share by country for Chateau Marmont Hotel
CountryShare
United States62.8%
United Kingdom7.1%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chateau Marmont Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

Chateau Marmont Hotel customers by region in United States
#RegionReachAffinity×
01California~500K9.53×
02New York~70K1.97×
03Nevada~10K1.60×
04Washington, District of Columbia~3K1.47×
05Oregon~9K1.25×
06Arizona~20K1.21×
07Washington~20K1.20×
08Hawaii~3K1.13×
09Colorado~10K1.06×
10Connecticut~7K1.05×
11Massachusetts~10K1.03×
12New Jersey~20K0.99×
13Rhode Island~2K0.98×
14Illinois~20K0.95×
15Montana~2K0.94×
16Vermont~1K0.94×
17Maine~2K0.92×
18New Mexico~3K0.90×
19Tennessee~10K0.86×
20Idaho~3K0.86×
21Alaska~1K0.85×
22Florida~40K0.84×
23Utah~5K0.84×
24New Hampshire~2K0.84×
25Minnesota~8K0.83×
26North Dakota~1K0.82×
27South Dakota~1K0.81×
28Delaware~1K0.80×
29Texas~40K0.79×
30Virginia~10K0.77×
31Pennsylvania~20K0.75×
32West Virginia~2K0.75×
33Louisiana~6K0.74×
34Oklahoma~5K0.74×
35Kansas~4K0.74×
36Nebraska~2K0.74×
37Maryland~8K0.73×
38Missouri~7K0.73×
39South Carolina~7K0.73×
40Wisconsin~7K0.72×
41Michigan~10K0.71×
42Kentucky~6K0.71×
43Ohio~10K0.70×
44Iowa~4K0.70×
45Arkansas~4K0.70×
46Georgia~10K0.69×
47Indiana~8K0.68×
48Mississippi~4K0.68×
49North Carolina~10K0.67×
50Alabama~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Chateau Marmont Hotel, United States
0.65×1.00×9.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chateau Marmont Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chateau Marmont Hotel audience
#·InterestCategoryAffinity×
01Super 8 MotelsTravel & Leisure102.69×
02Kimpton Hotels & RestaurantsTravel & Leisure57.74×
03Hotel TransylvaniaMovies & TV16.44×
04Alvin and the ChipmunksMusic & Radio15.06×
05Shark TaleMovies & TV14.70×
06Red Roof InnTravel & Leisure14.21×
07Freedom of speechPolitics & Society13.35×
08Motel 6Travel & Leisure13.03×
09Night at the MuseumMovies & TV12.76×
10BookcaseLiterature10.31×
11Steve BuscemiMovies & TV9.63×
12BungalowHome & Garden9.55×
13CheapOairTravel & Leisure8.88×
14Robert RedfordMovies & TV7.48×
15Scooby-DooMovies & TV6.88×
16Cracker Barrel Old Country StoreFood & Beverages6.54×
17Buffalo Wild WingsFood & Beverages5.81×
18Planet FitnessSports2.54×
19Alcoholic beveragesFood & Beverages1.62×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chateau Marmont Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chateau Marmont Hotel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
TravellingTHRILL1.65×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chateau Marmont Hotel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
SustainabilityBALANCE0.95×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chateau Marmont Hotel's target market in United States?

Chateau Marmont Hotel's target market in United States covers an estimated 641,751 people, concentrated in California and New York.

02

What is the gender split and age of Chateau Marmont Hotel customers?

41.6% of the Chateau Marmont Hotel audience are female, 58.4% are male, with an average age of 44.7 years.

03

Which brands do Chateau Marmont Hotel fans like most?

Chateau Marmont Hotel fans show strongest brand affinity for Super 8 Motels (102.69×), Kimpton Hotels & Restaurants (57.74×), and Scooby-Doo (6.88×) over the country average.

04

Where do Chateau Marmont Hotel fans live in United States?

Chateau Marmont Hotel fans in United States are most concentrated in California (reach ~500K), New York (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chateau Marmont Hotel fans also like?

Beyond Chateau Marmont Hotel itself, the audience over-indexes on Kimpton Hotels & Restaurants (57.74×), Scooby-Doo (6.88×), Buffalo Wild Wings (5.81×), and Alvin and the Chipmunks (15.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chateau Marmont Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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