Chicken fingers Audience in United States

Chicken fingers logo

Chicken fingers has an estimated audience of 2,897,886 people in United States. 57.8% are female, 42.2% are male, average age 34.1. Top regions: New York, Texas, California. Top brand affinities: Elsword, Swanson, Mathcore, Regional styles of Mexican music, Who Wants to Be a Millionaire?.

The average Chicken fingers fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Elsword, Swanson, Mathcore, with strongest over-indexing on Elsword (24.71× the country average). Demographically, the Chicken fingers audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken fingers fans

Demographic split for Chicken fingers audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.1
Estimated audience size2,897,886

Audience persona

The typical Chicken fingers fan in United States is more female, around 34.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Chicken fingers in United States
RegionReachAffinity
New York264,5831.63×
Texas251,2041.01×
California248,1940.78×
Georgia224,2052.51×
Florida215,1601.1×
Pennsylvania136,1541.4×
Massachusetts118,2722.07×
New Jersey113,6751.54×
Illinois83,1560.86×
Alabama81,6732.02×
Ohio78,3760.88×
North Carolina76,4620.88×
Tennessee65,8331.13×
South Carolina61,7891.42×
Michigan60,3150.8×
Virginia58,9860.84×
Arizona48,8710.83×
Nevada48,8561.74×
Indiana45,0770.85×
Maryland40,3870.81×
Missouri39,2380.84×
Louisiana39,0431.04×
Washington35,3960.61×
Colorado35,0610.77×
Connecticut34,6471.19×
Kentucky33,0380.91×
Minnesota31,1290.75×
Mississippi28,9601.21×
Wisconsin28,2910.65×
Utah27,0321.04×
Oklahoma26,2540.82×
Arkansas23,7701×
Oregon19,0360.57×
New Hampshire17,1831.5×
Kansas17,1020.75×
Iowa15,4950.65×
Rhode Island14,6801.59×
Maine12,1911.17×
Nebraska11,8990.82×
New Mexico10,2720.71×
Hawaii9,9720.8×
West Virginia9,7450.72×
Delaware9,1191.14×
Idaho9,0590.62×
Washington, District of Columbia6,8850.79×
Vermont3,8130.75×
Alaska3,6310.59×
South Dakota3,5700.53×
Montana3,1650.39×
North Dakota2,9330.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken fingers audience
BrandAffinityCategory
Elsword24.71×Games
Swanson8.35×Health
Mathcore5.62×Music & Radio
Regional styles of Mexican music1.96×Music & Radio
Who Wants to Be a Millionaire?6.42×Movies & TV
Staycation2.06×Home & Garden
Birthday Gifts1.96×Kids & Family
Goop2.94×Internet & Social Media
Grinch2.2×Movies & TV
Jesse Plemons1.83×Movies & TV
Cam Ward1.98×Sports
JDSU1.56×Business & Career
Fairy godmother3.63×Literature
Monogram1.84×Home & Garden
Historic site2.01×Arts & Culture
Governor of Michigan3.48×Politics & Society
Vocal harmony2.1×Music & Radio
Home staging2.37×Home & Garden
Captain America (1990 film)2.01×Movies & TV
Halsey, Oregon3.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken fingers audience
TraitClusterScore
Healthy LifestyleBALANCE2.37
Convenience OrientationPREMIUM1.44
IndulgenceJOY1.43
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Chicken fingers
CountryShare
United States48.0%
Germany7.3%
Canada4.6%

See Chicken fingers audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken fingers have in United States?

Chicken fingers has an estimated audience of 2,897,886 people in United States, concentrated in New York and Texas.

What is the gender split and age of Chicken fingers fans?

57.8% of Chicken fingers fans are female, 42.2% are male, with an average age of 34.1 years.

Which brands do Chicken fingers fans like most?

Chicken fingers fans show strongest brand affinity for Elsword (24.71×), Swanson (8.35×), and Mathcore (5.62×) over the country average.

Where do Chicken fingers fans live in United States?

Chicken fingers fans in United States are most concentrated in New York (reach 264,583), Texas (reach 251,204), and California (reach 248,194). These three regions account for the largest share of the active audience.

What other brands do Chicken fingers fans also like?

Beyond Chicken fingers itself, the audience over-indexes on Swanson (8.35×), Mathcore (5.62×), Regional styles of Mexican music (1.96×), and Who Wants to Be a Millionaire? (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken fingers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.