Chicken fingers Audience in United States

Chicken fingers has an estimated audience of 2,897,886 people in United States. 57.8% are female, 42.2% are male, average age 34.1. Top regions: New York, Texas, California. Top brand affinities: Kia Sportage, Wingstop, Popeyes Louisiana Kitchen, Google Maps, Capital One.

The average Chicken fingers fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Kia Sportage, Wingstop, Popeyes Louisiana Kitchen, with strongest over-indexing on Kia Sportage (24.71× the country average). Demographically, the Chicken fingers audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken fingers fans

Demographic split for Chicken fingers audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.1
Estimated audience size2,897,886

Audience persona

The typical Chicken fingers fan in United States is more female, around 34.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Chicken fingers in United States
RegionReachAffinity
New York264,5831.63×
Texas251,2041.01×
California248,1940.78×
Georgia224,2052.51×
Florida215,1601.1×
Pennsylvania136,1541.4×
Massachusetts118,2722.07×
New Jersey113,6751.54×
Illinois83,1560.86×
Alabama81,6732.02×
Ohio78,3760.88×
North Carolina76,4620.88×
Tennessee65,8331.13×
South Carolina61,7891.42×
Michigan60,3150.8×
Virginia58,9860.84×
Arizona48,8710.83×
Nevada48,8561.74×
Indiana45,0770.85×
Maryland40,3870.81×
Missouri39,2380.84×
Louisiana39,0431.04×
Washington35,3960.61×
Colorado35,0610.77×
Connecticut34,6471.19×
Kentucky33,0380.91×
Minnesota31,1290.75×
Mississippi28,9601.21×
Wisconsin28,2910.65×
Utah27,0321.04×
Oklahoma26,2540.82×
Arkansas23,7701×
Oregon19,0360.57×
New Hampshire17,1831.5×
Kansas17,1020.75×
Iowa15,4950.65×
Rhode Island14,6801.59×
Maine12,1911.17×
Nebraska11,8990.82×
New Mexico10,2720.71×
Hawaii9,9720.8×
West Virginia9,7450.72×
Delaware9,1191.14×
Idaho9,0590.62×
Washington, District of Columbia6,8850.79×
Vermont3,8130.75×
Alaska3,6310.59×
South Dakota3,5700.53×
Montana3,1650.39×
North Dakota2,9330.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken fingers audience
BrandAffinityCategory
Kia Sportage24.71×Cars & Mobility
Wingstop4.37×Food & Beverages
Popeyes Louisiana Kitchen6.25×Food & Beverages
Google Maps3.1×Internet & Social Media
Capital One3.02×Business & Career
Chick-fil-A2.93×Food & Beverages
Houston Astros6.02×Sports
Livemusic3.74×Music & Radio
Indeed.com2.69×Business & Career
Honda HR-V16.47×Cars & Mobility
Pizza Hut2.63×Food & Beverages
Buffalo Wild Wings3.08×Food & Beverages
Zaxby's5.48×Food & Beverages
Pre-school playgroup17.75×Kids & Family
Circle K3.71×Shopping
7-Eleven2.84×Shopping
Texas Roadhouse2.1×Food & Beverages
Applebee's3.69×Food & Beverages
Taco Bell2.01×Food & Beverages
Sonic Drive-In4.25×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken fingers audience
TraitClusterScore
Healthy LifestyleBALANCE2.37
Convenience OrientationPREMIUM1.44
IndulgenceJOY1.43
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Chicken fingers
CountryShare
United States48.0%
Germany7.3%
Canada4.6%

See Chicken fingers audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken fingers have in United States?

Chicken fingers has an estimated audience of 2,897,886 people in United States, concentrated in New York and Texas.

What is the gender split and age of Chicken fingers fans?

57.8% of Chicken fingers fans are female, 42.2% are male, with an average age of 34.1 years.

Which brands do Chicken fingers fans like most?

Chicken fingers fans show strongest brand affinity for Kia Sportage (24.71×), Wingstop (4.37×), and Popeyes Louisiana Kitchen (6.25×) over the country average.

Where do Chicken fingers fans live in United States?

Chicken fingers fans in United States are most concentrated in New York (reach 264,583), Texas (reach 251,204), and California (reach 248,194). These three regions account for the largest share of the active audience.

What other brands do Chicken fingers fans also like?

Beyond Chicken fingers itself, the audience over-indexes on Wingstop (4.37×), Popeyes Louisiana Kitchen (6.25×), Google Maps (3.1×), and Capital One (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken fingers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.