Chicken sandwich Audience in United States

Chicken sandwich has an estimated audience of 1,994,745 people in United States. 51.2% are female, 48.8% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Pizza Hut, Local food, Starbucks, In-N-Out Burger.

The average Chicken sandwich fan in United States is 30.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Pizza Hut, Local food, with strongest over-indexing on Houston Astros (4.99× the country average). Demographically, the Chicken sandwich audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken sandwich fans

Demographic split for Chicken sandwich audience in United States
MetricValue
Female51.2%
Male48.8%
Average age30.0
Estimated audience size1,994,745

Audience persona

The typical Chicken sandwich fan in United States is balanced, around 30.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Chicken sandwich in United States
RegionReachAffinity
California354,0711.61×
Texas227,4291.33×
Florida139,9101.04×
New York113,2341.02×
Illinois92,4231.39×
Georgia72,9971.19×
North Carolina72,5201.21×
Michigan61,6031.18×
Pennsylvania59,9360.89×
Ohio59,7420.97×
Virginia57,2281.18×
Arizona54,0781.33×
New Jersey51,3161.01×
Washington49,0831.23×
Tennessee40,6101.01×
Maryland35,9121.05×
Massachusetts35,4470.9×
Colorado35,4171.13×
Indiana35,2400.97×
South Carolina34,3901.15×
Missouri34,1291.06×
Nevada26,5131.37×
Oregon26,1751.14×
Minnesota26,0320.91×
Louisiana25,6361×
Wisconsin25,2160.84×
Alabama24,9490.9×
Utah24,0551.35×
Oklahoma23,3391.05×
Kentucky20,9830.84×
Connecticut18,0000.9×
Kansas17,5581.12×
Arkansas16,2610.99×
Mississippi15,2490.93×
Iowa13,4520.82×
New Mexico11,6101.16×
Nebraska9,9721×
Idaho9,7780.98×
Hawaii8,7341.02×
West Virginia6,4610.7×
Washington, District of Columbia5,6620.94×
New Hampshire5,4440.69×
Rhode Island5,4230.85×
Maine4,6240.65×
Montana4,6240.84×
Delaware4,2920.78×
South Dakota3,3470.73×
North Dakota3,1890.78×
Alaska3,0780.72×
Vermont2,1530.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken sandwich audience
BrandAffinityCategory
Houston Astros4.99×Sports
Pizza Hut2.2×Food & Beverages
Local food2.48×Food & Beverages
Starbucks1.86×Food & Beverages
In-N-Out Burger2.21×Food & Beverages
T-Mobile1.78×Technology & Electronics
Burger King1.82×Food & Beverages
Outlet store4.22×Shopping
Subway1.75×Food & Beverages
Grilling1.65×Food & Beverages
Los Angeles Lakers2×Sports
Los Angeles Dodgers2.63×Sports
Panera Bread1.76×Food & Beverages
Streetwear1.75×Fashion & Accessoires
Dunkin' Donuts1.91×Food & Beverages
Boston Celtics2.02×Sports
Cleveland Cavaliers2.28×Sports
Maison Margiela4.63×Fashion & Accessoires
Whataburger1.86×Food & Beverages
Oklahoma City Thunder1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken sandwich audience
TraitClusterScore
Urban LifestyleOPEN1.81
IndulgenceJOY1.46
Convenience OrientationPREMIUM1.21
Family OrientationCONSERVATISM1.14
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Chicken sandwich
CountryShare
United States46.3%
Egypt5.8%
Colombia5.5%

See Chicken sandwich audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken sandwich have in United States?

Chicken sandwich has an estimated audience of 1,994,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Chicken sandwich fans?

51.2% of Chicken sandwich fans are female, 48.8% are male, with an average age of 30.0 years.

Which brands do Chicken sandwich fans like most?

Chicken sandwich fans show strongest brand affinity for Houston Astros (4.99×), Pizza Hut (2.2×), and Local food (2.48×) over the country average.

Where do Chicken sandwich fans live in United States?

Chicken sandwich fans in United States are most concentrated in California (reach 354,071), Texas (reach 227,429), and Florida (reach 139,910). These three regions account for the largest share of the active audience.

What other brands do Chicken sandwich fans also like?

Beyond Chicken sandwich itself, the audience over-indexes on Pizza Hut (2.2×), Local food (2.48×), Starbucks (1.86×), and In-N-Out Burger (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.