Chickpea Audience in United States
Chickpea has an estimated audience of 262,544 people in United States. 74.8% are female, 25.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google Maps, Capital One, Diane Keaton, Indeed.com.
The average Chickpea fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google Maps, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Chickpea audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Chickpea fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 43.2 |
| Estimated audience size | 262,544 |
Audience persona
The typical Chickpea fan in United States is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,545 | 1.27× |
| Texas | 28,164 | 1.25× |
| Florida | 18,311 | 1.03× |
| New York | 17,755 | 1.21× |
| Illinois | 10,676 | 1.22× |
| Michigan | 9,581 | 1.4× |
| Georgia | 9,117 | 1.13× |
| Pennsylvania | 8,560 | 0.97× |
| North Carolina | 8,025 | 1.02× |
| Ohio | 7,854 | 0.97× |
| New Jersey | 7,232 | 1.08× |
| Virginia | 6,908 | 1.08× |
| Washington | 6,501 | 1.23× |
| Massachusetts | 5,618 | 1.09× |
| Arizona | 5,525 | 1.03× |
| Tennessee | 5,248 | 1× |
| Indiana | 5,107 | 1.06× |
| Maryland | 5,067 | 1.12× |
| Missouri | 4,382 | 1.04× |
| Minnesota | 4,062 | 1.08× |
| Colorado | 3,890 | 0.94× |
| Wisconsin | 3,738 | 0.95× |
| South Carolina | 3,464 | 0.88× |
| Alabama | 3,305 | 0.9× |
| Louisiana | 3,238 | 0.96× |
| Kentucky | 3,113 | 0.95× |
| Nevada | 3,103 | 1.22× |
| Oklahoma | 3,010 | 1.03× |
| Oregon | 3,000 | 1× |
| Connecticut | 2,578 | 0.98× |
| Utah | 2,398 | 1.02× |
| Iowa | 2,211 | 1.02× |
| Kansas | 2,060 | 1× |
| Arkansas | 2,035 | 0.94× |
| Mississippi | 1,926 | 0.89× |
| Nebraska | 1,340 | 1.02× |
| Idaho | 1,286 | 0.98× |
| New Mexico | 1,170 | 0.89× |
| Hawaii | 1,068 | 0.95× |
| West Virginia | 970 | 0.79× |
| Washington, District of Columbia | 861 | 1.09× |
| New Hampshire | 787 | 0.76× |
| Maine | 757 | 0.8× |
| Rhode Island | 688 | 0.82× |
| Montana | 666 | 0.91× |
| Delaware | 624 | 0.86× |
| South Dakota | 538 | 0.89× |
| North Dakota | 538 | 1× |
| Alaska | 490 | 0.87× |
| Vermont | 311 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google Maps | 13.68× | Internet & Social Media |
| Capital One | 11.83× | Business & Career |
| Diane Keaton | 14.04× | Movies & TV |
| Indeed.com | 8.03× | Business & Career |
| Priyanka Chopra | 26.91× | Movies & TV |
| Circle K | 12.53× | Shopping |
| Pretzel | 21.32× | Food & Beverages |
| Kendra Scott | 15.79× | Fashion & Accessoires |
| Bagel | 24.63× | Food & Beverages |
| Billy Bob Thornton | 12.75× | Movies & TV |
| AccuWeather | 9.09× | Home & Garden |
| Jennifer Garner | 16.04× | Movies & TV |
| Demi Moore | 12.04× | Movies & TV |
| DeviantArt | 9.18× | Internet & Social Media |
| Khan Academy | 10.7× | Business & Career |
| Google News | 7.39× | News |
| Catherine Zeta-Jones | 13.64× | Movies & TV |
| Beetlejuice | 5.69× | Movies & TV |
| Jeff Bezos | 13.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.29 |
| Indulgence | JOY | 2.15 |
| Healthy Lifestyle | BALANCE | 2.05 |
| Design Affinity | PREMIUM | 2.01 |
| Community Orientation | OPEN | 1.94 |
| DIY Mentality | THRILL | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Belgium | 6.9% |
| United Arab Emirates | 6.7% |
See Chickpea audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Chickpea have in United States?
Chickpea has an estimated audience of 262,544 people in United States, concentrated in California and Texas.
What is the gender split and age of Chickpea fans?
74.8% of Chickpea fans are female, 25.2% are male, with an average age of 43.2 years.
Which brands do Chickpea fans like most?
Chickpea fans show strongest brand affinity for Finnair (675×), Google Maps (13.68×), and Capital One (11.83×) over the country average.
Where do Chickpea fans live in United States?
Chickpea fans in United States are most concentrated in California (reach 36,545), Texas (reach 28,164), and Florida (reach 18,311). These three regions account for the largest share of the active audience.
What other brands do Chickpea fans also like?
Beyond Chickpea itself, the audience over-indexes on Google Maps (13.68×), Capital One (11.83×), Diane Keaton (14.04×), and Indeed.com (8.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chickpea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.