Rascasse Audience Intelligence

Chickpea Audience in United States

A data profile of the people who buy, follow and care about Chickpea in United States — modelled from more than twelve digital signal sources. Chickpea has an estimated audience of 262,544 people in United States.

#61among Vegetable in United States#14021among Topic in United States#2626in Food & Beverages

The average Chickpea fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fruitarianism, Sustainable energy, Renewable energy, with strongest over-indexing on Fruitarianism (60.9× the country average).

Demographically, the Chickpea audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chickpea fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Fruitarianism.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chickpea profile in United States.

Audience size
263K
in United States
Gender
74.8%♀
25.2% male
Age
43.2
average years
Country rank
#51632
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chickpea fans

74.8% are female, 25.2% are male, average age 43.2.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Chickpea audience in United States
MetricValue
Female74.8%
Male25.2%
Average age43.2
Estimated audience size262,544
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Chickpea audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4927%
50+27%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Chickpea audience comes from United States.

Worldwide audience distribution share by country for Chickpea
CountryShare
United States14.1%
Belgium12.8%
Switzerland6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chickpea audience in United States is strongest.

Fig. 05

Top regions by affinity

Chickpea fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~9K1.29×
02California~30K1.19×
03Texas~30K1.19×
04Nevada~3K1.19×
05New York~20K1.16×
06Washington~6K1.16×
07Illinois~10K1.14×
08Maryland~5K1.12×
09Georgia~9K1.09×
10Minnesota~4K1.07×
11New Jersey~7K1.06×
12Virginia~7K1.06×
13Massachusetts~5K1.06×
14Indiana~5K1.05×
15Nebraska~1K1.05×
16Missouri~4K1.04×
17Oklahoma~3K1.04×
18Washington, District of Columbia<1K1.04×
19North Dakota<1K1.04×
20Arizona~5K1.02×
21Florida~20K1.01×
22North Carolina~8K1.01×
23Iowa~2K1.01×
24Tennessee~5K1.00×
25Connecticut~3K0.99×
26Utah~2K0.99×
27Idaho~1K0.99×
28Louisiana~3K0.98×
29Oregon~3K0.98×
30Kansas~2K0.98×
31South Dakota<1K0.98×
32Alabama~4K0.97×
33Kentucky~3K0.97×
34Arkansas~2K0.97×
35Montana<1K0.97×
36Alaska<1K0.97×
37Pennsylvania~8K0.96×
38Hawaii~1K0.96×
39Wisconsin~4K0.95×
40Mississippi~2K0.95×
41Ohio~8K0.94×
42New Mexico~1K0.93×
43Colorado~4K0.90×
44Delaware<1K0.90×
45South Carolina~3K0.88×
46Rhode Island<1K0.88×
47West Virginia~1K0.86×
48Maine<1K0.83×
49New Hampshire<1K0.81×
50Vermont<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Chickpea, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chickpea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chickpea audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages60.90×
02Baking powderFood & Beverages8.20×
03Mineral waterFood & Beverages6.00×
04Sustainable energyHome & Garden5.52×
05HypermarketShopping5.33×
06Convenience foodFood & Beverages5.23×
07Renewable energyBusiness & Career5.02×
08QVCMovies & TV5.00×
09Microwave ovenHome & Garden4.82×
10Non-alcoholic beverageFood & Beverages4.62×
11Potato chipFood & Beverages4.23×
12Weather forecastingHome & Garden3.73×
13Discount storesShopping3.48×
14Organic foodFood & Beverages3.21×
15FedExBusiness & Career2.92×
16InnovationBusiness & Career2.73×
17Trader Joe'sShopping2.35×
18IKEAHome & Garden2.20×
19AirbnbTravel & Leisure2.11×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chickpea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chickpea audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
Convenience OrientationPREMIUM2.44×
SustainabilityBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chickpea audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.87×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chickpea have in United States?

Chickpea has an estimated audience of 262,544 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chickpea fans?

74.8% of Chickpea fans are female, 25.2% are male, with an average age of 43.2 years.

03

Which brands do Chickpea fans like most?

Chickpea fans show strongest brand affinity for Fruitarianism (60.9×), Sustainable energy (5.52×), and Renewable energy (5.02×) over the country average.

04

Where do Chickpea fans live in United States?

Chickpea fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chickpea fans also like?

Beyond Chickpea itself, the audience over-indexes on Sustainable energy (5.52×), Renewable energy (5.02×), Organic food (3.21×), and Microwave oven (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Chickpea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chickpea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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