Chili powder Audience in United States
Chili powder has an estimated audience of 839,834 people in United States. 66.9% are female, 33.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Layne Staley, Jingoism, Ken Burns, Historic site, Governor of Michigan.
The average Chili powder fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Layne Staley, Jingoism, Ken Burns, with strongest over-indexing on Layne Staley (6.06× the country average). Demographically, the Chili powder audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Chili powder fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.3 |
| Estimated audience size | 839,834 |
Audience persona
The typical Chili powder fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Layne Staley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 120,977 | 1.31× |
| Texas | 89,564 | 1.24× |
| Florida | 47,039 | 0.83× |
| New York | 46,572 | 0.99× |
| Illinois | 32,343 | 1.16× |
| Ohio | 26,900 | 1.04× |
| Georgia | 26,673 | 1.03× |
| North Carolina | 25,344 | 1× |
| Pennsylvania | 24,470 | 0.87× |
| Michigan | 23,063 | 1.05× |
| Washington | 20,284 | 1.2× |
| Virginia | 20,068 | 0.98× |
| Tennessee | 19,016 | 1.13× |
| Indiana | 17,883 | 1.17× |
| New Jersey | 17,238 | 0.81× |
| Arizona | 16,498 | 0.96× |
| Massachusetts | 15,461 | 0.93× |
| Kentucky | 14,955 | 1.42× |
| Colorado | 14,419 | 1.09× |
| Wisconsin | 14,022 | 1.11× |
| Missouri | 13,973 | 1.03× |
| Maryland | 13,813 | 0.96× |
| Minnesota | 12,869 | 1.07× |
| Louisiana | 12,083 | 1.12× |
| South Carolina | 11,755 | 0.93× |
| Oklahoma | 10,713 | 1.15× |
| Alabama | 10,449 | 0.89× |
| Oregon | 10,392 | 1.08× |
| Nevada | 8,338 | 1.03× |
| Arkansas | 7,825 | 1.13× |
| Utah | 7,449 | 0.99× |
| Kansas | 7,228 | 1.09× |
| Connecticut | 6,890 | 0.82× |
| Iowa | 6,680 | 0.97× |
| Mississippi | 6,291 | 0.91× |
| Hawaii | 5,040 | 1.4× |
| Nebraska | 4,358 | 1.03× |
| New Mexico | 4,335 | 1.03× |
| Idaho | 3,805 | 0.9× |
| West Virginia | 3,601 | 0.92× |
| New Hampshire | 2,568 | 0.78× |
| Maine | 2,395 | 0.8× |
| Washington, District of Columbia | 2,173 | 0.86× |
| Montana | 2,078 | 0.89× |
| Rhode Island | 1,984 | 0.74× |
| North Dakota | 1,824 | 1.06× |
| Alaska | 1,728 | 0.96× |
| Delaware | 1,628 | 0.7× |
| South Dakota | 1,605 | 0.83× |
| Vermont | 1,138 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Layne Staley | 6.06× | Music & Radio |
| Jingoism | 1.61× | Politics & Society |
| Ken Burns | 4.84× | Movies & TV |
| Historic site | 2.71× | Arts & Culture |
| Governor of Michigan | 4.61× | Politics & Society |
| Goop | 3.11× | Internet & Social Media |
| Jesse Plemons | 1.78× | Movies & TV |
| Karbala | 4.73× | Travel & Leisure |
| Grinch | 1.91× | Movies & TV |
| Urban horticulture | 1.68× | Home & Garden |
| Hibachi | 3.66× | Food & Beverages |
| edureka | 16.81× | Business & Career |
| Wok | 2.84× | Food & Beverages |
| Home staging | 2.26× | Home & Garden |
| Nebraska Cornhuskers football | 1.55× | Sports |
| Cam Ward | 1.59× | Sports |
| Fairy godmother | 3.07× | Literature |
| headspace | 3.84× | Health |
| Jeep Wagoneer | 2.34× | Cars & Mobility |
| Hayward, California | 4.44× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.98 |
| Indulgence | JOY | 1.66 |
| Price Sensitivity | PREMIUM | 1.46 |
| Travelling | THRILL | 1.4 |
| Sustainability | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 15.6% |
| United States | 14.2% |
| Taiwan | 13.1% |
See Chili powder audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Chili powder have in United States?
Chili powder has an estimated audience of 839,834 people in United States, concentrated in California and Texas.
What is the gender split and age of Chili powder fans?
66.9% of Chili powder fans are female, 33.1% are male, with an average age of 43.3 years.
Which brands do Chili powder fans like most?
Chili powder fans show strongest brand affinity for Layne Staley (6.06×), Jingoism (1.61×), and Ken Burns (4.84×) over the country average.
Where do Chili powder fans live in United States?
Chili powder fans in United States are most concentrated in California (reach 120,977), Texas (reach 89,564), and Florida (reach 47,039). These three regions account for the largest share of the active audience.
What other brands do Chili powder fans also like?
Beyond Chili powder itself, the audience over-indexes on Jingoism (1.61×), Ken Burns (4.84×), Historic site (2.71×), and Governor of Michigan (4.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chili powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.