Chili powder Audience in United States

Chili powder has an estimated audience of 839,834 people in United States. 66.9% are female, 33.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Khan Academy, CarGurus.

The average Chili powder fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.11× the country average). Demographically, the Chili powder audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Chili powder fans

Demographic split for Chili powder audience in United States
MetricValue
Female66.9%
Male33.1%
Average age43.3
Estimated audience size839,834

Audience persona

The typical Chili powder fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Chili powder in United States
RegionReachAffinity
California120,9771.31×
Texas89,5641.24×
Florida47,0390.83×
New York46,5720.99×
Illinois32,3431.16×
Ohio26,9001.04×
Georgia26,6731.03×
North Carolina25,3441×
Pennsylvania24,4700.87×
Michigan23,0631.05×
Washington20,2841.2×
Virginia20,0680.98×
Tennessee19,0161.13×
Indiana17,8831.17×
New Jersey17,2380.81×
Arizona16,4980.96×
Massachusetts15,4610.93×
Kentucky14,9551.42×
Colorado14,4191.09×
Wisconsin14,0221.11×
Missouri13,9731.03×
Maryland13,8130.96×
Minnesota12,8691.07×
Louisiana12,0831.12×
South Carolina11,7550.93×
Oklahoma10,7131.15×
Alabama10,4490.89×
Oregon10,3921.08×
Nevada8,3381.03×
Arkansas7,8251.13×
Utah7,4490.99×
Kansas7,2281.09×
Connecticut6,8900.82×
Iowa6,6800.97×
Mississippi6,2910.91×
Hawaii5,0401.4×
Nebraska4,3581.03×
New Mexico4,3351.03×
Idaho3,8050.9×
West Virginia3,6010.92×
New Hampshire2,5680.78×
Maine2,3950.8×
Washington, District of Columbia2,1730.86×
Montana2,0780.89×
Rhode Island1,9840.74×
North Dakota1,8241.06×
Alaska1,7280.96×
Delaware1,6280.7×
South Dakota1,6050.83×
Vermont1,1380.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chili powder audience
BrandAffinityCategory
Capital One4.11×Business & Career
Google Maps3.98×Internet & Social Media
Indeed.com3.56×Business & Career
Khan Academy6.82×Business & Career
CarGurus3.8×Cars & Mobility
Circle K4.44×Shopping
Texas Roadhouse2.49×Food & Beverages
Diabetes mellitus awareness3.85×Health
Take-out2.77×Food & Beverages
Enterprise Rent-A-Car3.44×Cars & Mobility
Non-fiction books4.3×Literature
Autism Awareness5.06×Health
DeviantArt3.73×Internet & Social Media
MSN2.06×News
AccuWeather3.25×Home & Garden
Dentistry2.75×Business & Career
Made in USA2.99×Business & Career
Baking powder8.39×Food & Beverages
Singer-songwriter2.02×Music & Radio
Dollar General1.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chili powder audience
TraitClusterScore
Healthy LifestyleBALANCE1.98
IndulgenceJOY1.66
Price SensitivityPREMIUM1.46
TravellingTHRILL1.4
SustainabilityBALANCE1.34
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Chili powder
CountryShare
Thailand15.6%
United States14.2%
Taiwan13.1%

See Chili powder audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Chili powder have in United States?

Chili powder has an estimated audience of 839,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Chili powder fans?

66.9% of Chili powder fans are female, 33.1% are male, with an average age of 43.3 years.

Which brands do Chili powder fans like most?

Chili powder fans show strongest brand affinity for Capital One (4.11×), Google Maps (3.98×), and Indeed.com (3.56×) over the country average.

Where do Chili powder fans live in United States?

Chili powder fans in United States are most concentrated in California (reach 120,977), Texas (reach 89,564), and Florida (reach 47,039). These three regions account for the largest share of the active audience.

What other brands do Chili powder fans also like?

Beyond Chili powder itself, the audience over-indexes on Google Maps (3.98×), Indeed.com (3.56×), Khan Academy (6.82×), and CarGurus (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chili powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.