Chinese New Year Audience in United States

Chinese New Year logo

Chinese New Year has an estimated audience of 1,507,570 people in United States. 73.7% are female, 26.3% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Home equity, Keene, New Hampshire, OpenJDK, Jersey (fabric), Natural rubber.

The average Chinese New Year fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Keene, New Hampshire, OpenJDK, with strongest over-indexing on Home equity (2.39× the country average). Demographically, the Chinese New Year audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: TV series

Demographics of Chinese New Year fans

Demographic split for Chinese New Year audience in United States
MetricValue
Female73.7%
Male26.3%
Average age32.2
Estimated audience size1,507,570

Audience persona

The typical Chinese New Year fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Chinese New Year in United States
RegionReachAffinity
California288,5671.74×
Texas148,2011.14×
New York145,6471.73×
Florida104,3071.02×
Illinois67,9611.35×
Pennsylvania53,1841.05×
Arizona48,3681.57×
New Jersey46,3401.21×
Georgia45,5150.98×
Washington44,6211.48×
North Carolina44,4310.98×
Virginia40,9261.11×
Massachusetts38,3051.29×
Ohio37,9770.82×
Michigan36,6360.93×
Maryland27,7261.07×
Colorado26,0601.1×
Tennessee23,8800.79×
Indiana22,6060.82×
Missouri21,3420.88×
Wisconsin20,2150.89×
Hawaii19,7663.05×
Minnesota19,3980.9×
Oregon19,0151.1×
Nevada18,5901.27×
Connecticut17,3541.15×
Utah17,2561.28×
Alabama17,2500.82×
South Carolina16,2820.72×
Louisiana12,8160.66×
Kentucky12,2600.65×
Oklahoma12,0440.72×
Kansas9,9120.83×
Arkansas8,0730.65×
Iowa8,0330.65×
Mississippi6,6560.54×
Idaho6,4080.85×
Washington, District of Columbia6,4021.41×
New Mexico5,8350.77×
Nebraska5,1750.68×
New Hampshire4,7330.8×
Rhode Island4,4430.93×
Alaska4,3801.36×
West Virginia3,9690.57×
Maine3,8090.71×
Delaware3,3430.8×
Montana2,8710.69×
Vermont2,2620.85×
South Dakota1,9450.56×
North Dakota1,6480.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese New Year audience
BrandAffinityCategory
Home equity2.39×Home & Garden
Keene, New Hampshire20×Travel & Leisure
OpenJDK20×
Jersey (fabric)20×Fashion & Accessoires
Natural rubber1.68×Cars & Mobility
Home staging3.64×Home & Garden
Gruppo Torinese Trasporti22.03×Cars & Mobility
JDSU2.05×Business & Career
Cam Ward2.48×Sports
Goop2.92×Internet & Social Media
Kendra Scott1.55×Fashion & Accessoires
Mothercare1.7×Kids & Family
Pro-Ject2.06×Music & Radio
Governor of Michigan3.6×Politics & Society
Fairy godmother3.56×Literature
Grinch1.83×Movies & TV
97-1 The Eagle Rocks40.14×Music & Radio
Pantsuit4.61×Fashion & Accessoires
Vocal harmony1.99×Music & Radio
Sears1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese New Year audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
SustainabilityBALANCE1.56
TravellingTHRILL1.52
Family OrientationCONSERVATISM1.49
Quality AwarenessPREMIUM1.48
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Chinese New Year
CountryShare
Taiwan26.3%
Malaysia10.9%
China9.7%

See Chinese New Year audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Chinese New Year have in United States?

Chinese New Year has an estimated audience of 1,507,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese New Year fans?

73.7% of Chinese New Year fans are female, 26.3% are male, with an average age of 32.2 years.

Which brands do Chinese New Year fans like most?

Chinese New Year fans show strongest brand affinity for Home equity (2.39×), Keene, New Hampshire (20×), and OpenJDK (20×) over the country average.

Where do Chinese New Year fans live in United States?

Chinese New Year fans in United States are most concentrated in California (reach 288,567), Texas (reach 148,201), and New York (reach 145,647). These three regions account for the largest share of the active audience.

What other brands do Chinese New Year fans also like?

Beyond Chinese New Year itself, the audience over-indexes on Keene, New Hampshire (20×), OpenJDK (20×), Jersey (fabric) (20×), and Natural rubber (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese New Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.