Chives Audience in United States

Chives logo

Chives has an estimated audience of 1,460,563 people in United States. 59.2% are female, 40.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Ken Burns, Jingoism, Alaska, Karbala, Unique Gifts.

The average Chives fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Burns, Jingoism, Alaska, with strongest over-indexing on Ken Burns (6.9× the country average). Demographically, the Chives audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Chives fans

Demographic split for Chives audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.2
Estimated audience size1,460,563

Audience persona

The typical Chives fan in United States is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ken Burns.

Top regions in United States

Top regions ranked by reach for Chives in United States
RegionReachAffinity
California120,1540.75×
Texas109,6180.87×
Florida67,9910.69×
New York61,5000.75×
Illinois50,0961.03×
Pennsylvania48,3220.98×
Ohio46,6061.04×
Michigan42,8171.12×
Minnesota37,4151.79×
Georgia37,3670.83×
North Carolina36,4910.83×
Wisconsin33,7641.54×
Colorado33,7081.46×
Washington30,5621.04×
Virginia30,4510.86×
Arizona27,4260.92×
Missouri27,1611.15×
Massachusetts24,7640.86×
New Jersey23,9350.64×
Indiana22,9400.86×
Tennessee22,9110.78×
Maryland19,2700.77×
Iowa17,7521.48×
Utah17,3341.33×
South Carolina15,1650.69×
Oregon14,9640.89×
Oklahoma14,1500.87×
Louisiana14,0970.75×
Kentucky13,7150.75×
Kansas13,5951.18×
Connecticut13,5810.93×
Alabama13,1220.64×
Nevada11,5720.82×
Nebraska11,5471.58×
Idaho11,2881.54×
Arkansas9,0430.75×
New Mexico6,7040.92×
Mississippi6,2930.52×
Maine5,9731.14×
New Hampshire5,7281×
Montana5,7151.41×
South Dakota5,0291.49×
Hawaii4,8970.78×
North Dakota4,7691.59×
Alaska4,4221.42×
West Virginia3,9730.58×
Rhode Island3,4040.73×
Delaware2,8310.7×
Wyoming2,7691.28×
Vermont2,7501.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chives audience
BrandAffinityCategory
Ken Burns6.9×Movies & TV
Jingoism1.92×Politics & Society
Alaska1.51×Travel & Leisure
Karbala7.32×Travel & Leisure
Unique Gifts1.83×Shopping
Birthday Gifts2.46×Kids & Family
JDSU1.97×Business & Career
Layne Staley4.05×Music & Radio
Takers5.83×Movies & TV
Keenan Allen3.81×Sports
Governor of Michigan3.35×Politics & Society
Stamp collecting2.1×Home & Garden
Goop2.15×Internet & Social Media
Home staging2.09×Home & Garden
Hattiesburg, Mississippi3.97×Travel & Leisure
Zoo Tycoon (series)7.87×Games
Corona (band)2.17×Music & Radio
Mathcore2.92×Music & Radio
Hibachi2.77×Food & Beverages
Somerset, Kentucky7.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chives audience
TraitClusterScore
Healthy LifestyleBALANCE2.17
IndulgenceJOY1.55
PatriotismCONSERVATISM1.48
Convenience OrientationPREMIUM1.25
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Chives
CountryShare
United States42.1%
Canada6.1%
United Kingdom5.4%

See Chives audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Chives have in United States?

Chives has an estimated audience of 1,460,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Chives fans?

59.2% of Chives fans are female, 40.8% are male, with an average age of 41.2 years.

Which brands do Chives fans like most?

Chives fans show strongest brand affinity for Ken Burns (6.9×), Jingoism (1.92×), and Alaska (1.51×) over the country average.

Where do Chives fans live in United States?

Chives fans in United States are most concentrated in California (reach 120,154), Texas (reach 109,618), and Florida (reach 67,991). These three regions account for the largest share of the active audience.

What other brands do Chives fans also like?

Beyond Chives itself, the audience over-indexes on Jingoism (1.92×), Alaska (1.51×), Karbala (7.32×), and Unique Gifts (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.