Rascasse Audience Intelligence

Chives Audience in United States

A data profile of the people who buy, follow and care about Chives in United States — modelled from more than twelve digital signal sources. Chives has an estimated audience of 1,460,563 people in United States.

#35among Vegetable in United States#7389among Topic in United States#1069in Food & Beverages

The average Chives fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, FedEx, Barbecue, with strongest over-indexing on Pinterest (2.32× the country average).

Demographically, the Chives audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chives fan in United States is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pinterest.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chives profile in United States.

Audience size
1.5M
in United States
Gender
59.2%♀
40.8% male
Age
41.2
average years
Country rank
#18120
Topic in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chives fans

59.2% are female, 40.8% are male, average age 41.2.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Chives audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.2
Estimated audience size1,460,563
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Chives audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Chives audience comes from United States.

Worldwide audience distribution share by country for Chives
CountryShare
United States40.5%
Canada5.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chives audience in United States is strongest.

Fig. 05

Top regions by affinity

Chives fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K1.67×
02North Dakota~5K1.56×
03Wisconsin~30K1.55×
04Nebraska~10K1.52×
05Idaho~10K1.50×
06South Dakota~5K1.46×
07Montana~6K1.45×
08Alaska~4K1.43×
09Iowa~20K1.40×
10Colorado~30K1.39×
11Utah~20K1.29×
12Vermont~3K1.26×
13Kansas~10K1.14×
14Maine~6K1.14×
15Michigan~40K1.10×
16Missouri~30K1.10×
17Washington~30K1.05×
18Ohio~50K1.02×
19New Hampshire~6K1.01×
20Illinois~50K1.00×
21Pennsylvania~50K0.98×
22Arizona~30K0.92×
23Connecticut~10K0.92×
24New Mexico~7K0.92×
25Oregon~20K0.91×
26Hawaii~6K0.90×
27Massachusetts~20K0.87×
28Oklahoma~10K0.86×
29Indiana~20K0.85×
30Texas~100K0.84×
31Nevada~10K0.84×
32Virginia~30K0.83×
33Georgia~40K0.82×
34North Carolina~40K0.81×
35Rhode Island~4K0.81×
36California~100K0.80×
37New York~60K0.79×
38Louisiana~10K0.78×
39Maryland~20K0.77×
40Tennessee~20K0.76×
41Delaware~3K0.76×
42Kentucky~10K0.75×
43Florida~70K0.74×
44Arkansas~9K0.74×
45South Carolina~20K0.70×
46West Virginia~5K0.68×
47Washington, District of Columbia~3K0.68×
48Alabama~10K0.66×
49New Jersey~20K0.65×
50Mississippi~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Chives, United States
0.57×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chives audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV7.87×
02Elderly careHealth6.63×
03Golden CorralFood & Beverages4.39×
04Potato chipFood & Beverages3.93×
05FedExBusiness & Career3.47×
06Weather forecastingHome & Garden3.25×
07QVCMovies & TV3.15×
08IHOPFood & Beverages2.54×
09Solar energyHome & Garden2.38×
10PinterestInternet & Social Media2.32×
11Mortgage loansBusiness & Career2.08×
12Burger KingFood & Beverages2.06×
13BarbecueFood & Beverages1.91×
14SubwayFood & Beverages1.82×
15McDonald'sFood & Beverages1.77×
16RedditInternet & Social Media1.74×
17FurnitureHome & Garden1.61×
18ReligionBusiness & Career1.55×
19BeerFood & Beverages1.53×
20Country musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chives audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.26×
PatriotismCONSERVATISM2.03×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chives audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chives have in United States?

Chives has an estimated audience of 1,460,563 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chives fans?

59.2% of Chives fans are female, 40.8% are male, with an average age of 41.2 years.

03

Which brands do Chives fans like most?

Chives fans show strongest brand affinity for Pinterest (2.32×), FedEx (3.47×), and Barbecue (1.91×) over the country average.

04

Where do Chives fans live in United States?

Chives fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chives fans also like?

Beyond Chives itself, the audience over-indexes on FedEx (3.47×), Barbecue (1.91×), Burger King (2.06×), and Mortgage loans (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Chives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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