Chris Kyle Audience in United States

Chris Kyle has an estimated audience of 2,421,938 people in United States. 41.1% are female, 58.9% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Diabetes mellitus awareness, Singer-songwriter, Autism Awareness, Microblogging, Houston Astros.

The average Chris Kyle fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diabetes mellitus awareness, Singer-songwriter, Autism Awareness, with strongest over-indexing on Diabetes mellitus awareness (7.48× the country average). Demographically, the Chris Kyle audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Chris Kyle fans

Demographic split for Chris Kyle audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.8
Estimated audience size2,421,938

Audience persona

The typical Chris Kyle fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Chris Kyle in United States
RegionReachAffinity
Texas287,5341.38×
California249,2600.94×
Florida152,3620.93×
New York107,8660.8×
Illinois78,5820.97×
Pennsylvania78,2700.96×
North Carolina75,7821.04×
Ohio74,8291×
Georgia72,5980.97×
Michigan58,4380.92×
Virginia58,3390.99×
Tennessee54,1501.11×
Arizona51,7951.05×
New Jersey49,2660.8×
Washington47,0880.97×
Indiana44,4421×
Missouri41,1511.05×
Massachusetts39,9910.84×
Colorado39,0391.02×
South Carolina36,8901.01×
Alabama35,8271.06×
Kentucky35,2951.16×
Wisconsin34,6200.95×
Maryland33,4700.8×
Louisiana32,4801.04×
Minnesota31,8450.92×
Oklahoma31,4211.17×
Oregon25,4860.92×
Utah23,2981.07×
Arkansas22,8801.15×
Nevada22,0040.94×
Mississippi21,9731.1×
Iowa21,2351.06×
Kansas20,9751.1×
Connecticut20,4810.84×
Idaho13,6741.13×
Nebraska13,0911.08×
New Mexico13,0591.08×
West Virginia12,9531.15×
Hawaii9,8960.95×
New Hampshire8,5360.89×
Montana7,9621.19×
Maine7,4340.86×
Rhode Island6,6700.87×
South Dakota6,0211.08×
Alaska6,0041.16×
North Dakota5,8751.18×
Washington, District of Columbia5,3760.74×
Delaware4,8670.73×
Wyoming3,9281.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chris Kyle audience
BrandAffinityCategory
Diabetes mellitus awareness7.48×Health
Singer-songwriter3.63×Music & Radio
Autism Awareness8×Health
Microblogging7.65×Technology & Electronics
Houston Astros6.13×Sports
Income tax7.96×Business & Career
Atlanta Braves5.06×Sports
Seattle Mariners4.52×Sports
Ben Stiller8×Movies & TV
Chuck Norris3.48×Movies & TV
Baltimore Orioles6.11×Sports
Fox News Channel1.51×Movies & TV
Touring motorcycle4.72×Cars & Mobility
MSN1.85×News
Motorcycle helmet4.24×Cars & Mobility
AutoZone1.8×Cars & Mobility
Livemusic2.3×Music & Radio
Scooby-Doo2.24×Movies & TV
Exxon3.63×Cars & Mobility
Discount Tire2.5×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chris Kyle audience
TraitClusterScore
PatriotismCONSERVATISM1.81
IndividualismJOY1.5
DIY MentalityTHRILL1.4
Community OrientationOPEN1.24
Need for SecurityCONSERVATISM1.24
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Chris Kyle
CountryShare
United States52.2%
Italy18.9%
Germany18.8%

See Chris Kyle audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Chris Kyle have in United States?

Chris Kyle has an estimated audience of 2,421,938 people in United States, concentrated in Texas and California.

What is the gender split and age of Chris Kyle fans?

41.1% of Chris Kyle fans are female, 58.9% are male, with an average age of 40.8 years.

Which brands do Chris Kyle fans like most?

Chris Kyle fans show strongest brand affinity for Diabetes mellitus awareness (7.48×), Singer-songwriter (3.63×), and Autism Awareness (8×) over the country average.

Where do Chris Kyle fans live in United States?

Chris Kyle fans in United States are most concentrated in Texas (reach 287,534), California (reach 249,260), and Florida (reach 152,362). These three regions account for the largest share of the active audience.

What other brands do Chris Kyle fans also like?

Beyond Chris Kyle itself, the audience over-indexes on Singer-songwriter (3.63×), Autism Awareness (8×), Microblogging (7.65×), and Houston Astros (6.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Kyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.