Rascasse Audience Intelligence

Chris Kyle Audience in United States

A data profile of the people who buy, follow and care about Chris Kyle in United States — modelled from more than twelve digital signal sources. Chris Kyle has an estimated audience of 1,660,692 people in United States.

#30among Author in United States#3202among Person in United States#288in Literature

The average Chris Kyle fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FedEx, Weather forecasting, Atlanta Braves, with strongest over-indexing on FedEx (4.31× the country average).

Demographically, the Chris Kyle audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chris Kyle fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chris Kyle profile in United States.

Audience size
1.7M
in United States
Gender
41.1%♀
58.9% male
Age
40.8
average years
Country rank
#16447
Person in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chris Kyle fans

41.1% are female, 58.9% are male, average age 40.8.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Chris Kyle audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.8
Estimated audience size1,660,692
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Chris Kyle audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3923%
40-4928%
50+18%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Chris Kyle audience comes from United States.

Worldwide audience distribution share by country for Chris Kyle
CountryShare
United States42.9%
Italy23.5%
Germany23.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chris Kyle audience in United States is strongest.

Fig. 05

Top regions by affinity

Chris Kyle fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.28×
02North Dakota~6K1.25×
03Montana~8K1.23×
04Alaska~6K1.22×
05West Virginia~10K1.20×
06South Dakota~7K1.20×
07Oklahoma~30K1.18×
08Kentucky~30K1.14×
09Arkansas~20K1.13×
10Idaho~10K1.13×
11Wyoming~4K1.13×
12Mississippi~20K1.11×
13Kansas~20K1.11×
14Nebraska~10K1.10×
15Tennessee~50K1.08×
16Iowa~20K1.08×
17Alabama~40K1.07×
18New Mexico~10K1.07×
19Missouri~40K1.06×
20Louisiana~30K1.06×
21Utah~20K1.02×
22Arizona~50K1.01×
23Indiana~40K1.00×
24South Carolina~40K1.00×
25Ohio~70K0.98×
26North Carolina~70K0.98×
27Hawaii~10K0.98×
28Virginia~60K0.97×
29Colorado~40K0.97×
30Wisconsin~40K0.97×
31Pennsylvania~80K0.95×
32Maine~8K0.95×
33Minnesota~30K0.94×
34New Hampshire~9K0.93×
35Illinois~70K0.92×
36Georgia~70K0.92×
37Nevada~20K0.92×
38Washington~40K0.91×
39Michigan~60K0.90×
40Oregon~20K0.90×
41Florida~100K0.88×
42California~200K0.86×
43Connecticut~20K0.86×
44Rhode Island~7K0.86×
45Massachusetts~40K0.83×
46New Jersey~50K0.80×
47Maryland~30K0.80×
48Delaware~5K0.79×
49New York~100K0.76×
50Washington, District of Columbia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Chris Kyle, United States
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chris Kyle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chris Kyle audience
#·InterestCategoryAffinity×
01Baltimore OriolesSports8.00×
02Tom HardyMovies & TV7.13×
03Weather forecastingHome & Garden5.82×
04Atlanta BravesSports5.68×
05National Rifle AssociationPolitics & Society5.60×
06Touring motorcycleCars & Mobility5.39×
07Seattle MarinersSports5.20×
08FedExBusiness & Career4.31×
09Renewable energyBusiness & Career4.08×
10Solar energyHome & Garden3.58×
11Discount TireShopping3.00×
12Mortgage loansBusiness & Career2.95×
13NASCARSports2.95×
14Hardware storeHome & Garden2.65×
15SubwayFood & Beverages2.05×
16Nonprofit organizationPolitics & Society1.86×
17GolfSports1.75×
18BarbecueFood & Beverages1.74×
19PinterestInternet & Social Media1.63×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chris Kyle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chris Kyle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
Convenience OrientationPREMIUM2.09×
IndividualismJOY2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chris Kyle audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Design AffinityPREMIUM0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chris Kyle have in United States?

Chris Kyle has an estimated audience of 1,660,692 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chris Kyle fans?

41.1% of Chris Kyle fans are female, 58.9% are male, with an average age of 40.8 years.

03

Which brands do Chris Kyle fans like most?

Chris Kyle fans show strongest brand affinity for FedEx (4.31×), Weather forecasting (5.82×), and Atlanta Braves (5.68×) over the country average.

04

Where do Chris Kyle fans live in United States?

Chris Kyle fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chris Kyle fans also like?

Beyond Chris Kyle itself, the audience over-indexes on Weather forecasting (5.82×), Atlanta Braves (5.68×), Mortgage loans (2.95×), and Seattle Mariners (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Kyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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