Rascasse Audience Intelligence

Christopher & Banks Target Market in United States

A data profile of the people who buy, follow and care about Christopher & Banks in United States — modelled from more than twelve digital signal sources. Christopher & Banks has an estimated audience of 550,680 people in United States.

#17among Apparel in United States#3554among Brand in United States#491in Shopping

The average Christopher & Banks fan in United States is 41.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Ohio, Pennsylvania.

Top brand affinities include QVC, LibreOffice, Pinterest, with strongest over-indexing on QVC (28.3× the country average).

Demographically, the Christopher & Banks audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christopher & Banks fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christopher & Banks profile in United States.

Audience size
551K
in United States
Gender
73.9%♀
26.1% male
Age
41.4
average years
Country rank
#34612
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Christopher & Banks

73.9% are female, 26.1% are male, average age 41.4.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Christopher & Banks audience in United States
MetricValue
Female73.9%
Male26.1%
Average age41.4
Estimated audience size550,680
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Christopher & Banks audience in United States
Age bracketShare%
16-1926%
20-2911%
30-3912%
40-4915%
50+36%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Christopher & Banks audience comes from United States.

Worldwide audience distribution share by country for Christopher & Banks
CountryShare
United States88.8%
United Kingdom6.0%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christopher & Banks audience in United States is strongest.

Fig. 05

Top regions by affinity

Christopher & Banks customers by region in United States
#RegionReachAffinity×
01North Dakota~4K3.78×
02South Dakota~4K3.54×
03Iowa~10K3.15×
04Nebraska~8K3.03×
05Minnesota~20K2.87×
06Kansas~10K2.58×
07West Virginia~5K2.13×
08Wisconsin~10K1.92×
09Wyoming~1K1.81×
10Montana~2K1.65×
11Indiana~10K1.47×
12Missouri~10K1.38×
13Idaho~3K1.32×
14Ohio~20K1.24×
15Michigan~20K1.23×
16Utah~5K1.18×
17Vermont~1K1.16×
18Maine~2K1.11×
19Pennsylvania~20K0.99×
20Kentucky~6K0.96×
21Colorado~7K0.92×
22Oregon~4K0.79×
23Oklahoma~4K0.79×
24New Hampshire~1K0.77×
25Illinois~10K0.76×
26Arkansas~3K0.70×
27Washington~7K0.66×
28Hawaii~1K0.66×
29Tennessee~6K0.61×
30Delaware<1K0.60×
31Rhode Island<1K0.59×
32New Mexico~1K0.55×
33Virginia~6K0.52×
34Washington, District of Columbia<1K0.51×
35Mississippi~2K0.49×
36New York~10K0.48×
37Arizona~5K0.48×
38Maryland~3K0.41×
39South Carolina~3K0.40×
40Alabama~3K0.40×
41Louisiana~3K0.39×
42Connecticut~2K0.39×
43North Carolina~6K0.37×
44Nevada~2K0.37×
45Massachusetts~3K0.31×
46Georgia~4K0.26×
47New Jersey~3K0.25×
48Florida~8K0.23×
49Texas~9K0.21×
50California~8K0.15×
Fig. 06

Affinity by region

Affinity by region — Christopher & Banks, United States
0.15×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christopher & Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christopher & Banks audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics105.01×
02QVCMovies & TV28.30×
03Paperless PostShopping26.26×
04Key FoodShopping25.15×
05WaterworldMovies & TV20.00×
06Felicity JonesMovies & TV20.00×
07Elderly careHealth19.25×
08TalbotsShopping17.66×
09South by SouthwestBusiness & Career11.86×
10FlightAwareTravel & Leisure10.50×
11Garden centreHome & Garden9.27×
12Discount storesShopping7.61×
13Weather forecastingHome & Garden7.60×
14FedExBusiness & Career7.05×
15PinterestInternet & Social Media5.84×
16Shopping mallsShopping4.96×
17Mortgage loansBusiness & Career4.52×
18BankingBusiness & Career4.09×
19The UPS StoreShopping3.85×
20FurnitureHome & Garden3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christopher & Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christopher & Banks audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.96×
Price SensitivityPREMIUM3.02×
Quality AwarenessPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christopher & Banks audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Risk AppetiteTHRILL0.73×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Christopher & Banks's target market in United States?

Christopher & Banks's target market in United States covers an estimated 550,680 people, concentrated in Minnesota and Ohio.

02

What is the gender split and age of Christopher & Banks customers?

73.9% of the Christopher & Banks audience are female, 26.1% are male, with an average age of 41.4 years.

03

Which brands do Christopher & Banks fans like most?

Christopher & Banks fans show strongest brand affinity for QVC (28.3×), LibreOffice (105.01×), and Pinterest (5.84×) over the country average.

04

Where do Christopher & Banks fans live in United States?

Christopher & Banks fans in United States are most concentrated in Minnesota (reach ~20K), Ohio (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Christopher & Banks fans also like?

Beyond Christopher & Banks itself, the audience over-indexes on LibreOffice (105.01×), Pinterest (5.84×), Talbots (17.66×), and Discount stores (7.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Christopher & Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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