Rascasse Audience Intelligence

Cocktail sauce Audience in United States

A data profile of the people who buy, follow and care about Cocktail sauce in United States — modelled from more than twelve digital signal sources. Cocktail sauce has an estimated audience of 274,969 people in United States.

#62among Spice in United States#13830among Topic in United States#2589in Food & Beverages

The average Cocktail sauce fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Shellfish, Weather forecasting, with strongest over-indexing on FedEx (4.39× the country average).

Demographically, the Cocktail sauce audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cocktail sauce fan in United States is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocktail sauce profile in United States.

Audience size
275K
in United States
Gender
65.2%♀
34.8% male
Age
43.9
average years
Country rank
#50526
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocktail sauce fans

65.2% are female, 34.8% are male, average age 43.9.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Cocktail sauce audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.9
Estimated audience size274,969
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Cocktail sauce audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Cocktail sauce audience comes from United States.

Worldwide audience distribution share by country for Cocktail sauce
CountryShare
United States42.7%
Egypt14.0%
Taiwan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocktail sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Cocktail sauce fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.51×
02Montana<1K1.30×
03Oregon~4K1.29×
04Maine~1K1.22×
05Vermont<1K1.19×
06Idaho~2K1.17×
07South Carolina~5K1.15×
08Louisiana~4K1.11×
09Delaware<1K1.09×
10Pennsylvania~10K1.08×
11Washington~6K1.08×
12Hawaii~1K1.07×
13Maryland~5K1.06×
14Alabama~4K1.06×
15North Carolina~9K1.05×
16Connecticut~3K1.03×
17Mississippi~2K1.02×
18North Dakota<1K1.00×
19Massachusetts~5K0.98×
20Minnesota~4K0.98×
21Arkansas~2K0.98×
22South Dakota<1K0.98×
23Oklahoma~3K0.97×
24New Hampshire~1K0.97×
25Rhode Island<1K0.97×
26Florida~20K0.96×
27Michigan~7K0.96×
28Missouri~4K0.95×
29Virginia~6K0.94×
30Nebraska~1K0.94×
31Colorado~4K0.93×
32Wisconsin~4K0.93×
33West Virginia~1K0.93×
34Washington, District of Columbia<1K0.92×
35Georgia~8K0.91×
36Nevada~2K0.91×
37Iowa~2K0.90×
38New York~10K0.89×
39Utah~2K0.89×
40Kansas~2K0.89×
41New Jersey~6K0.88×
42Tennessee~5K0.88×
43Ohio~7K0.86×
44Arizona~5K0.85×
45Indiana~4K0.85×
46Illinois~8K0.84×
47Kentucky~3K0.84×
48New Mexico~1K0.82×
49California~20K0.78×
50Texas~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Cocktail sauce, United States
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocktail sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocktail sauce audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages8.22×
02Weather forecastingHome & Garden5.50×
03QVCMovies & TV5.21×
04Mineral waterFood & Beverages4.56×
05Sustainable energyHome & Garden4.54×
06FedExBusiness & Career4.39×
07Renewable energyBusiness & Career3.96×
08Microwave ovenHome & Garden3.55×
09First class travelTravel & Leisure3.54×
10Mortgage loansBusiness & Career3.00×
11Discount storesShopping2.99×
12Shopping mallsShopping2.46×
13Organic foodFood & Beverages2.32×
14Pizza HutFood & Beverages2.28×
15SubwayFood & Beverages2.20×
16AirbnbTravel & Leisure2.19×
17PinterestInternet & Social Media2.07×
18BarbecueFood & Beverages2.01×
19McDonald'sFood & Beverages1.94×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocktail sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocktail sauce audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
Healthy LifestyleBALANCE1.69×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocktail sauce audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
MindfulnessBALANCE0.86×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocktail sauce have in United States?

Cocktail sauce has an estimated audience of 274,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cocktail sauce fans?

65.2% of Cocktail sauce fans are female, 34.8% are male, with an average age of 43.9 years.

03

Which brands do Cocktail sauce fans like most?

Cocktail sauce fans show strongest brand affinity for FedEx (4.39×), Shellfish (8.22×), and Weather forecasting (5.5×) over the country average.

04

Where do Cocktail sauce fans live in United States?

Cocktail sauce fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cocktail sauce fans also like?

Beyond Cocktail sauce itself, the audience over-indexes on Shellfish (8.22×), Weather forecasting (5.5×), QVC (5.21×), and Mortgage loans (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cocktail sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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