Coconut Audience in United States

Coconut logo

Coconut has an estimated audience of 8,408,386 people in United States. 74.7% are female, 25.3% are male, average age 39.8. Top regions: Florida, California, Texas. Top brand affinities: Hair follicle, Shampoo, Hair conditioner, Causeway Bay, Aerie (American Eagle Outfitters).

The average Coconut fan in United States is 39.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hair follicle, Shampoo, Hair conditioner, with strongest over-indexing on Hair follicle (1.53× the country average). Demographically, the Coconut audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Coconut fans

Demographic split for Coconut audience in United States
MetricValue
Female74.7%
Male25.3%
Average age39.8
Estimated audience size8,408,386

Audience persona

The typical Coconut fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hair follicle.

Top regions in United States

Top regions ranked by reach for Coconut in United States
RegionReachAffinity
Florida2,469,6294.34×
California957,7211.04×
Texas860,9071.19×
New York448,2820.95×
Georgia278,8381.08×
Pennsylvania256,8950.91×
Illinois247,7920.88×
North Carolina228,4080.9×
Ohio223,6400.86×
New Jersey212,4100.99×
Virginia187,9310.92×
Michigan181,4190.83×
Maryland166,4691.15×
Washington165,2560.98×
Arizona165,2350.96×
Missouri149,9671.11×
Massachusetts148,7360.9×
South Carolina146,6321.16×
Hawaii136,4093.77×
Indiana135,0330.88×
Tennessee130,0610.77×
Louisiana117,6541.09×
Minnesota104,9680.87×
Colorado99,3130.75×
Wisconsin98,8900.78×
Alabama96,0150.82×
Kentucky94,5440.9×
Oregon86,2800.9×
Connecticut81,5760.97×
Oklahoma78,1130.84×
Utah76,3661.01×
Mississippi67,9150.98×
Nevada67,0440.82×
Arkansas62,2670.9×
Kansas59,1590.89×
Iowa53,5380.77×
Nebraska35,7790.85×
New Mexico35,3520.84×
Idaho33,9030.8×
West Virginia25,1400.64×
New Hampshire23,0160.69×
Delaware22,7470.98×
Maine20,9420.7×
Rhode Island19,0900.71×
Washington, District of Columbia18,0150.71×
Montana15,9690.68×
Alaska15,5310.86×
South Dakota14,2200.73×
North Dakota12,2610.71×
Vermont9,4460.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coconut audience
BrandAffinityCategory
Hair follicle1.53×Beauty & Wellness
Shampoo1.57×Beauty & Wellness
Hair conditioner1.53×Beauty & Wellness
Causeway Bay1.55×Travel & Leisure
Aerie (American Eagle Outfitters)1.64×
Cruelty-free1.65×Beauty & Wellness
Sun tanning1.85×Beauty & Wellness
Sugar substitute1.53×Food & Beverages
Collagen1.72×Beauty & Wellness
Mascara1.53×Beauty & Wellness
Life extension1.78×Health
Superfood1.66×Food & Beverages
Concealer1.71×Beauty & Wellness
Maurices1.94×Fashion & Accessoires
Probiotic1.5×Health
Hydrate1.66×Health
Deodorant1.53×Beauty & Wellness
Oil1.57×Cars & Mobility
Foundation garment1.55×Fashion & Accessoires
Sunless tanning2.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coconut audience
TraitClusterScore
Quality AwarenessPREMIUM1.79
Price SensitivityPREMIUM1.33
Healthy LifestyleBALANCE1.29
IndulgenceJOY1.23
CreativityOPEN1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Coconut
CountryShare
United States20.3%
United Kingdom5.6%
India5.3%

See Coconut audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Coconut have in United States?

Coconut has an estimated audience of 8,408,386 people in United States, concentrated in Florida and California.

What is the gender split and age of Coconut fans?

74.7% of Coconut fans are female, 25.3% are male, with an average age of 39.8 years.

Which brands do Coconut fans like most?

Coconut fans show strongest brand affinity for Hair follicle (1.53×), Shampoo (1.57×), and Hair conditioner (1.53×) over the country average.

Where do Coconut fans live in United States?

Coconut fans in United States are most concentrated in Florida (reach 2,469,629), California (reach 957,721), and Texas (reach 860,907). These three regions account for the largest share of the active audience.

What other brands do Coconut fans also like?

Beyond Coconut itself, the audience over-indexes on Shampoo (1.57×), Hair conditioner (1.53×), Causeway Bay (1.55×), and Aerie (American Eagle Outfitters) (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.